Using Social Media To Get A Job R3


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Some basic tips on how to setup LinkedIn for your job search.

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Using Social Media To Get A Job R3

  1. 1. Using Social Media To Get a Job January 12, 2011 Cornerstone Church Donovan Ray Hardenbrook 1
  2. 2. A Recent Conversation? 2
  3. 3. Donovan Ray Hardenbrook 3
  4. 4. Our Goal• Help you get a job!• Setup a LinkedIn account• Effectively use LinkedIn for your job search 4
  5. 5. Why Social Media?• 550 million on Facebook (Would be 3rd largest country in the World)• 145 million users on Twitter (Sep 2010)• 96% of the Millennial have joined a social network• 80% of companies use social media for recruitment 5
  6. 6. Why Use ?• 85 million users as of January 2011• 90% of Fortune 500 companies use LinkedIn for recruitment• ~345K recruiters on LinkedIn• 45% of LinkedIn users are decision makers! LinkedIn is better for professional social networking than Facebook 6
  7. 7. Plan Your Trip• Destination? – A job – Consulting – Sales – Thought leadership• Method of Transportation? – On-line networking – Physical networking – Mixture of both 7
  8. 8. Pack Your Bags!Support groupCompleted resumeSolid referencesList of Targeted companiesGood on-line reputation 8
  9. 9. 9
  10. 10. Your Flight Plan!Complete your profile 100%Import contactsConnect with business associates, bosses 10
  11. 11. 100% Complete CriteriaNothing happens until your profile is 100%PositionEducation TIPS:Picture • Use keywords in your descriptionsSummary • Use industry terminology • Spellcheck!SpecialtiesThree (3) Recommendations 11
  12. 12. 12
  13. 13. TIPS: • Be consistent with resume • High quality headshot • Keywords in descriptions is 13
  14. 14. TIPS: • Summary should be consistent with resume profile • Use keywords relevant to your target job and industry • Use industry terms not your companies • Don’t use acronyms unless they are commonly 14
  15. 15. TIPS: • You can approve recommendations before they’re posted • A recommendation for recent jobs is ideal • Don’t post too many from one 15
  16. 16. TIPS: • Only include other websites if they are relevant to your profession • Contact settings should be configured to enhance job 16
  17. 17. LinkedIn Is Your On-line Professional:• Communication tool• Reputation• Image• Resume …Manage it carefully!! 17
  18. 18. Import Contacts 18
  19. 19. Connect with Business Contacts TIP: • Focus on quality NOT quantity! • Invite contacts already on LinkedIn • Those with a lot of connections are good! 19
  20. 20. “Feel Free to Move About the Cabin”• Get recommendations• Search for jobs• Set job alerts• Research companies• Get introduced via InMail• Participate in LinkedIn Groups• Build rapport 20
  21. 21. Using LinkedIn Search• People• Jobs• Companies TIPS:• Groups • Find people & groups in target companies • Get introduced through your network • Must be 3 degrees or less • Also useful for SEO rankings 21
  22. 22. Job Search Example: 22
  23. 23. Job Search Example (continued) TIPS: • Leverage connections first • If not a 1st degree contact get introduced 23
  24. 24. Recommendations TIPS: • Need 3 minimum • Get for all positions if possible • Ask for them • Be willing to reciprocate • Option to accept or modify 24
  25. 25. Networking Etiquette• Same rules as real world networking• Introductions up to 3rd degree• Connect only if you know the person or was referred by a trusted connection• Don’t accept invites from unknowns (reject them)• Review connections of your contacts• Use InMail when appropriate (LinkedIn Premium allows more InMails but cost $30-$500/month) 25
  26. 26. InMail ExampleDear (NAME),You dont know me but I am very familiar with (NAME COMPANY) and amintrigued by your company. I realize you do not have any positions currentlyposted with my qualifications. However should you ever have a need for asenior level executive with extensive experience in retail, particularly the(NAME INDUSTRY) category I would be very interested in speaking with you.My profile can be viewed on LinkedIn at( and if you’re interested in myresume I can forward that as well. I have had much success and would love toshare my experience with you.Best regards,YOUR NAME 26
  27. 27. Participate in LinkedIn Groups• Areas of expertise TIPS: • Set alerts• Job networks • Pay it forward • Follow up with members• Target companies privately • Only pick relevant• Past company groups groups• Professional organizations • Never solicit for a job! • Don’t spam !!! 27
  28. 28. Using Network Statistics TIP: • Leverage contacts in target locations & industries 28
  29. 29. Other Do’s and Don’tsDo’s Don’ts• Use professional email • Avoid over embellishing address • Don’t overindulge in on-line• Showcase your uniqueness social networking• Face to face networking • Dont connect with total• Help others strangers (be introduced)• Exercise patience while • No spamming building your network 29
  30. 30. Useful Social Media Resources• – Linked Strategies: Career Development Subgroup• How to FIND A JOB on LinkedIn Facebook Twitter MySpace AND OTHER SOCIAL NETWORKS – Brad and Debra Schepp• 30
  31. 31. Questions? 31
  32. 32. Happy Landings!Thanks for flying with us on LinkedIn! 32
  33. 33. Donovan Ray HardenbrookDonovan Hardenbrook is President of Leap Innovation LLC, a businessmanagement firm based in Tempe, Arizona that provides peer advisoryand business coaching services to privately held companies. Hespecializes in implementing business solutions that improve operationsand breakthrough results.Donovan brings more than 20 years of experience in manufacturing,quality and product development to the consultancy. He is a TAB-Certified Facilitator and Strategic Business Leadership-Certified Coach.He is also a RAB-Certified Quality Management Systems Auditor andPDMA-Certified New Product Development Professional. Donovan holdsan MBA degree from the University of Arizona as well as MS and BSdegrees in electrical engineering from New Mexico State University. 33