Palm Springs Radio Media Kit

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This is a radio media kit for our six radio stations at Desert Radio Group in Palm Springs, California.

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Palm Springs Radio Media Kit

  1. 1. WHY RADIO? High Amount of Time Spent Listening Adults 18+ spend approximately nineteen and three- quarter hours listening to radio each week, Monday through Sunday 6a-12m. * Superior Target Ability Radio formats are designed to reach persons in a specific age and gender group. This allows you to craft your campaign to reach the people you want to reach and maximize your investment. Superior Listener Loyalty Most persons identify with their favorite radio station and tend to stay there all day long. Portability Radio reaches people wherever they are; at home, at work, or in the car. Radio carries our message wherever your target audience goes. Radio is a constant companion. Reach & Frequency Reach gets you there…frequency establishes you there. Reach gains you a toehold…frequency gains you a foothold. Reach is the introduction ...frequency is the sell. *Fall 2006 Arbitron American Radio Trends Time Spent Listening Estimates Report
  2. 2. Why Radio For The Palm Springs Market Of all the traditional advertising mediums for the Palm Springs market, radio is clearly the choice when considering return on investment, reach, frequency, and target ability. Consider the following statistics: The Desert Sun has an average daily paid circulation of 41,372* The Desert Sun penetrates only 31% of households. Time/Warner Cable offers as their Intro Digital Cable programming package of 140+ channels at a cost of $46.99 per month. ADS (Alternative Delivery Systems) Direct TV and Dish Network have dramatically cut into the number of households that have cable. Broadcast television is very costly when the audience levels are high, particularly in evening prime time. Also, broadcast television is dependent upon cable to deliver a quality signal in the Palm Springs market. Outdoor advertising cannot impart details of what an advertiser does nor can it create demand and target an audience. Radio provides both reach and frequency, two necessary components of any successful advertising campaign. Radio is also very targetable so an advertiser may reach the consumers that are emotionally connected to their stations. *Sept 2008 RAB Newspaper Performance Report. Statistics were derived from Audit Bureau of Circulations.
  3. 3. The Desert Radio Group’s stations deliver a diverse audience comprised of 140,400* adults per week, ranging from age 12-65+, males and females, various ethnic groups, education and income levels. www.937kclb.com 93.7 KCLB “Rocks!” is the Desert’s active rock station. 93.7 KCLB “Rocks!” delivers persons 18-49 with a male skew... the “Earners and the Spenders.” They work hard, they are well paid, and they live for their Rock! Home of the newest show in morning drive, Casey in the Morning! You have to hear it to believe it! www.theeagle1069.com 106.9 The Eagle KDGL is the Desert’s only “Classic Hits” station, playing hits from the 70’s, 80’s, and 90’s, and is also the home of the Mark and Brian Radio Program. 106.9 The Eagle delivers adults 25-54. This format attracts both men and women. www.927kkuu.com U-92.7 KKUU “Blazin’ Today’s Hottest Music!” The market’s only Rhythmic Contemporary Hit Radio station! A music intensive station playing a mix of the current hits, R&B and old school and a nationally know morning show, Big Boy’s Neighborhood! U-92.7 KKUU has a listening audience of “Passionate Consumers.” They are the trendsetters in fashion, living and speaking ...with the means and influence to control buying decisions every day. The core demographic for U-92.7 KKUU is Adults 18-44 with a female influence. www.knewsradio.com The Desert’s News Talk leader, now on 94.3 FM as well as 970 AM in the east valley, 1140 AM in the west valley, and 1250 AM in Yucca Valley. K-NEWS features strong local news programs “Dr. Laura”, “Bulldog Bill Feingold Unleashed”, “The Mark Christopher Show” and “KPSP Channel 2 News” simulcasts, as well as renowned syndicated shows such as Sean Hannity, and Glenn Beck. K-NEWS (KNWZ, KNWQ, and KNWH) keeps listeners informed of local, national and world events. KNEWS delivers adults 35-64. www1270kfut.com The all-new KFUT 1270 AM “The Voice” features Mexican Oldies mus and excellent local programs El Molcajete ic with Marvin and Ernesto, and Cirenia Al Mediodia. The newest Spanish-language radio station in the Coachella Valley is 1270KFUT “The Voice”. www.1010kxps.com Sports talk all day, Dan Patrick, The Jim Rome Show, and Chris Meyers. KXPS is the home of USC football, NFL Football and more! 1010 KPXS delivers a male audience 18-64. * Ar b it r o n F a l l 08/ S p r i n g 09, MS A, 6a- 1 2 m
  4. 4. Six Radio Stations Delivering Your Customers 140,400* Strong! The Desert Radio Group delivers more consumers than the daily circulation of The Desert Sun or any other radio group in the market! With a broad range of formats designed to target men and women across all different age groups, your advertising message will reach 41% of the Coachella Valley’s 12+ population. The Desert Radio Group is committed to providing our listeners with the very best in programming entertainment, news and information. We are also committed to delivering to our clients the best possible radio advertising platforms available in the Palm Springs market! Let the Desert Radio Group show you how your business can reach... 140,400* Strong! Fall 08/Spring 09 6a-12m Arbitron Cume persons
  5. 5. The Desert Radio Group reaches almost half (44%) of the 228,600 Adult 18-54 population! * 18-54 Population Desert Radio Group 44% 18-54 Year olds make up 66% of the population of the Coachella Valley! ** The Desert Radio Group has one of the largest radio group shares of the Palm Springs Market’s 18-54 year old population. Percentage Reached KPLM/KJJZ/KAJR KPSI/KDES/KGAM/KPTR Desert Radio Group 18-54 YR OLD 17% 29% 44% Sources: *Arbitron Fall ‘08/Spring ‘09 6a-12m Cume, ** Arbitron Fall ‘08/Spring ‘09 12+ Pop. Estimates Desert Radio Group: KCLB-FM, KKUU-FM, KDGL-FM, KXPS-AM, KNWZ-AM, KFUT-AM R&R: KPSI-AM, KPSI-FM, KDES-FM, KGAM-AM KPTR-AM
  6. 6. 88,100! Wow! That’s how many adults 18-54 “The Big Three” FM radio stations of The Desert Radio Group reach. The combination of KCLB-FM, KDGL-FM, and KKUU-FM reach almost 39% of the Coachella Valley’s adult 18-54 population. This powerful group is sought after for their far and wide influence on consumer spending. Does your business want to reach this powerful and influential consumer group? With a professionally produced commercial message and a sound marketing plan The Desert Radio Group’s “BIG 3” will deliver the adult 18-54 consumer group better than any other radio group in the Palm Springs market. * Arbitron Fall ’08/Spring ‘09 MSA 6a-12m Cume Persons
  7. 7. 93.7 KCLB FM ...Rocks! The Coachella Valley’s only active rock station! A music intensive format, 93.7 KCLB stands alone at the very foundation of Active Rock stations by playing the current rock hits plus the very best of rock from the 70’s through the 90’s. 93.7 KCLB... Rocks! is the solid choice in the market to reach adults 25-54, especially the male demographic. ON-AIR LINE-UP Mornings: 93.7 KCLB is proud to present its new morning show, Casey in The Morning 6am to 10am! The show will intersperse music and news with comedy bits, celebrity interviews, listener call-ins, and live music performances. Mid-days: Pat Tish - 10am–2pm. Keeping you rocking with today’s hottest music. Featuring “High Noon”, with a 6-pack of songs and with a different theme each day. Afternoons: Mike Trash - 2pm–7pm, voted best radio personality in the desert two years running, plays the best rock music in the valley with brief injections of personality breaks and some breaking music news. Also featuring all request Road Rage at 5pm. Evenings: Flor - 7pm-Midnight, featuring the Rock line from 8:30-10:30pm on Mondays. Also featuring Fresh Baked from 11pm-12am Monday-Thursday, and Head Bangers Ball on Friday from 10pm-Midnight. Weekends: Harlen - Sunday from 10-12mid - hosting Monsters Rock, spinning rock from the eighties. Sunday from 8-10p Lou Brutus is rocking the air waves with the Hard Drive. Playing the new and extreme rock with band interviews, concert reports, and up and coming bands. Also featuring Listener Controlled Weekends. • As the Rock leader in the Coachella Valley, 93.7 KCLB actively programs features that keep the audience in touch with the format. From daily on-air contesting, which offers the audience concert tickets, Rock CDs and lots of other great prizes, to trip getaways, entertainment centers and autographed guitars, plus traffic building promotion to drive listeners to your business! KCLB... Rocks!
  8. 8. The Consumer Face of Rock The Rock listener provides an advertiser with the “Earners and Spenders” consumer type. Rock listeners are predominantly male between the ages of 18-49, employed, and attending or have attended college. The Rock listener is working diligently in their career and is looking for quality goods and services to spend their hard earned money on. When compared to the general population the Rock listener is: • 30% more likely to be employed full-time • 74% more likely to listen to the radio at work • 124% more likely to be in the construction field • 32% more likely to buy their first home within the next 12 months • 30% more likely to think of their job as a career • 27% more likely to have an individual income of $50K+ • 26% more likely to aspire to “get ahead” • 19% more likely to be in a management position • 17% more likely to have a 401K retirement plan • 15% more likely to make impulse purchases 93.7 KCLB Rocks! is your key to reaching this sought after, and highly elusive consumer group with the means and buying power to purchase your goods or services! It is the only Rock station in the Coachella Valley, keeping 31,700* listeners tuned in week to week. Let 93.7 KCLB Rocks! deliver this powerful consumer group to your business! *Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.
  9. 9. The Eagle 106.9 targets Adults 25-54. The Eagle plays all the best classic hits from the best classic hit artists. The music intensive format plays no heavy metal, no pop sounds, and no ‘do-wop’. The Eagle 106.9 covers the entire Desert Cities as well as the high desert communities of Yucca Valley, Joshua Tree, and 29 Palms, and the Banning/Beaumont area. Tune into today’s classic hits! 52 Minutes of music and The Mark and Brian Radio Program! ON-AIR LINE-UP Mornings: Motor Vehicle 6am – 10am The Mark and BrianCar Dealers Program New Radio Mid-Days: Dealers/Parts/Tires $166,510,000 10am – 2pm Kayla Stone Mid-days $130,721,000 Afternoons: 2pm – 7pm Brad Mercer Afternoons Evenings: 7pm - 12mid Jen Nights Home Furnishings/ Furniture Stores/ Electronics/Appliances Clothing and Clothing $42,051,000 Saturdays: Accessories Stores All Music $31,150,000 Sundays: All Music Food & Beverage Stores $73,884,000 Full-Service Restaurants Food Services & Drinking Places $92,146,000 Specialty Retail Stores $208,959,000 The Home for The Radio Program!
  10. 10. The Consumer Face of Classic Hits The Classic Hits listener provides an advertiser with an upscale, educated, professional type consumer. The Classic Hits listener is predominantly between the ages of 25-54 and has gone to college, is married with children, and own their own home. The Classic Hits listener is in or near peak earning years in their career and is looking for quality goods and services to fit their needs and retail spending power. When compared to the general population the Classic Hits listener is: • 31% more likely to be a business professional • 32% more likely to have a household income of 75K to 150K • 41% more likely to have individual incomes of 50K+ • 22% more likely to have a home valued at 500K+ • 14% more likely to be a “spender” rather than a “saver” • 39% more likely to spend 40K+ on a vehicle The Eagle 106.9-FM is your key to reaching this sought after consumer group with the means and buying power to purchase your goods or services! It is the only Classic Hits station in the Coachella Valley, keeping 33,300* listeners tuned in week to week, with the lowest turnover ratio in the market! The Eagle 106.9-FM Classic Hits delivers these powerful consumers to your business! *Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.
  11. 11. Contemporary Hit Radio Station U-92.7 KKUU plays today’s hits. The music includes Latino pop artists that you won’t hear anywhere else in the Coachella Valley. U-92.7 KKUU targets 18-49 adults with a bull’s eye on females 18-34. Promotionally active and community involved, U-92.7 KKUU features on-air talent that reflects its youthful exuberance with an on-air line-up that the Coachella Valley can relate to. On-Air Lineup Mornings (6a-10a): Big Boy’s Neighborhood - Tune in for the A-list guests, comical features and unique experiences with celebrity guests like, T.I., Miami Heat’s Dwayne Wade and Tyrese. No one is too busy to stop into the neighborhood to talk about an upcoming project or to answer Big Boy’s version of twenty questions. This show has a cast of characters that keep listeners tuning in. Luther Luffeigh’s Phonetaps shows just how funny the unsuspecting public can be when facing a crank call. Wake up big with Big Boy’s Neighborhood! Middays (10a-2p): Ant Dog - “One Phat Mexican”, hitting you off everyday with music from the early 90’s, old school music from the 80’s, and some of today’s hits, plus, the Noon Menu Mix featuring 22 minutes of mixed music from Hip Hop and R&B to Pop and Reggaeton. Afternoons (2-6p): Ron T. - Ron T. keep’s your afternoon going with his over the top enthusiasm and excitement. Featuring Perez Hilton’s entertainment report at 3:15 every day, as well as 4 play at 4 and the 5 o’clock traffic jam. Evenings (6-10pm): Nina Cruz - Each weeknight Nina is topping off your evening, entertaining the entire Coachella Valley from 6p-10p. Nina also knows her way around the airwaves featuring the Saucy 7@7 and the 9 o’clock Fiesta Mix. Weekends: KKUU weekends - Featuring Big Boy, “Sunday Night Slow jams”, “Poco’s Pero Loco’s”- hosted by Kool-Aid from Power 106 in L.A.- a Latin Hip Hop show heard in 20 markets in the west coast. U-92.7 also features “The Basement”, mixin’ up West Coast hip-hop at its finest. U-92.7, the Desert’s most listened to English- speaking radio station, has an audience of 76,400 persons 12+ weekly. • U-92.7 is The Peoples Station, and really comes to life in the streets. The U-92.7 staff was hand picked to bring major market flavor to the Desert. Since Desert lifestyle gets into high gear as the temperature drops in the evenings, U-92.7 is everywhere representing today’s hottest music including weekly appearances by the U-92.7 Mixmaster’s. U-92.7 is the beat of the Desert streets. *Aribtron Spring ‘09 M-Sun, 6a-12m, 12+ cume
  12. 12. The Consumer Face of Rhythmic Contemporary Hits The Rhythmic CHR listener is a passionate consumer. They are trendsetters in fashion, living, cars, and speaking with the means and power to control buying decisions. Rhythmic CHR listeners are primarily between the ages of 18-49 with a female influence. Whether an established working mother or a single 20-something making their first major purchases, they are ready to spend their money on the latest and greatest products and services. When compared to the general population the Rhythmic CHR listener is: • 100% more likely to buy their first house • 62% more likely to feel that radio keeps them up-to-date with the latest styles and trends • 52% more likely to be employed in a sales and office occupation • 47% more likely to have some college education • 45% more likely to be among the first of their friends and colleagues to try new products or services • 41 % more likely to be influenced by what’s hot and what’s not • 36% more likely to feel that having material possession and a lot of money is important • 35% more likely to purchase a new vehicle in the next 12 months • 30% more likely to make impulse purchases • 24% more likely to pay extra for a product that is consistent withthe image they want to convey • 24% more likely to be a “spender” rather than a “saver” • 14% more likely to shop at stores that specialize in specific type or style of product U-92.7 is your means to reach this trend-driven consumer group with the income and zeal to purchase your goods or services! U-92.7 is the Desert’s most listened to English-speaking radio station with a weekly audience of 76,400*. It’s the People’s Station that reflects the Desert’s youthful enthusiastic population with its major market style. U-92.7 delivers these passionate consumers to your business! *Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.
  13. 13. KNews is the Desert’s News Talk Super Station! Throughout the Coachella Valley, KNews is the leading source of local, state, regional, national and world news, and the place where desert residents turn for conversation globally and close-to-home. KNews features more than 2½ hours of locally produced newscasts every weekday. KNews is also the exclusive home of CBS Radio News in the Desert Cities, with 24/7 hourly updates and coverage of all major news events. Our line-up includes some of the nation’s leading radio personalities during the heart of the weekday. KNews offers an exclusive opportunity to be associated with these multi-media superstars: Glenn Beck 7-10 am Dr. Laura 10 am - 12 noon Sean Hannity 12 noon - 3 pm Mark Christopher Show 3 - 6pm KNews Radio is also the home for the Coachella Valley’s most entertaining, informative and provocative local talk shows. Weekday afternoons come alive with the Mark Christopher Show from 3 to 6 pm. From 7 to 10 pm, it’s the Bulldog Bill Feingold Show. Bill and his partner-in-crime Kevin Holmes create a virtual cocktail party weeknights with their unique and hilarious take on the news, pop culture and the world and times in which we live. KNews also offers an eclectic and informative line-up of local talk on the weekends with specialty focuses on legal, home improvement, cooking, arts and entertainment, pets, community and politics. We are also the desert’s home for San Diego Chargers football! When your business needs to reach an informed, well-educated and affluent listener, there’s one place you will find that person: KNews!
  14. 14. The Consumer Face of News/Talk The News/Talk listener provides an advertiser with an upscale, affluent, and informed consumer. The News/Talk listener is predominantly between the ages of 35-64, a college graduate with a household income in excess of 100k. The News/Talk Listener/Consumer is actively involved with the radio station keeping an attentive ear and mind to all that is broadcast. When compared to the general population the News/Talk listener is: • 68% more likely to have a household income above 150K • 105% more likely to have earned a post graduate degree • 27% more likely to be married • 25% more likely to own their own home • 69% more likely to have a residence in value of 500K or more • 70% more likely to be a member of a charitable organization • 151% more likely to be employed in legal occupations • 44% more likely to have spent at least $30,000 on a vehicle • 143% more likely to own 150K or more in stocks • 82% more likely to own investment collectables • 67% more likely to personally be a member of any frequent flyer program • 83% more likely to have spent $5,000+ on a vacation • 88% more likely to have attended a classical music/opera performance • 68% more likely to be a member of a country club Involvement Radio! The KNWZ-AM Listener/Consumer... Affluent ~ Educated ~ Informed Source: 2006 Fall Mediamark Research Inc.
  15. 15. On Air Line-Up Weekdays 5:00 AM 6:00 AM America In The Morning 6:00 AM 7:00 AM KNEWS Morning Report 7:00 AM 10:00 AM The Glenn Beck Program 10:00 AM 12:00 PM The Dr. Laura Show 12:00 PM 3:00 PM Sean Hannity 3:00 PM 6:00 PM Mark Christopher Show 6:00 PM 7:00 PM KPSP Channel 2 News Simulcast 7:00 PM 10:00 PM Bill Feingold Show 6:00 AM 5:00 AM Coast to Coast With George Noory Saturday 5:00 AM 6:00 AM Coast to Coast With George Noory (Cont.) 6:00 AM 9:00 AM At Home With Gary Sullivan 9:00 AM 11:00 AM Law Talk With John Patrick Dolan 11:00 AM 12:00 PM Desert Scene with Bonnie Gilgallon 12:00 PM 1:00 PM Jan’s Kitchen With Jan Boydstun 1:00 PM 2:00 PM The Jackie Olden Show 2:00 PM 4:00PM Anita Rufus Show 4:00 PM 6:00 PM Joey English Show 6:00 PM 10:00 PM Best of Art Bell 10:00 PM 6:00 AM Coast To Coast Weekend Sunday 6:00 AM 9:00 AM Health Talk With Dr. Bob Martin 9:00 AM 11:00 AM Elise Richmond Show 11:00 AM 12:00 PM The Mortgage Hotline 12:00 PM 2:00 PM Leo Leoporte 2:00 PM 4:00 PM TBA 4:00 PM 6:00 PM Joey English Show 6:00 PM 8:00 PM Handel On The Law 8:00 PM 10:00 PM The Hammer Show 10:00 PM 5:00 AM Coast To Coast Weekend *Chargers football will pre-empt certain programs every week of NFL season EXCLUSIVE SAN DIEGO CHARGERS LIVE PLAY BY PLAY
  16. 16. On-Air Line Up Effective 8/26/09 WEEKDAYS 6:00A 9:00A DAN PATRICK 9:00A 12:00P THE JIM ROME SHOW 12:00P 4:00P CHRIS MYERS & STEVE HARTMAN 4:00P 7:00P PETROS & MONEY 7:00P 10:00P TONY BRUNO 10:00P 3:00A J.T. THE BRICK SATURDAY 3:00A 6:00A RACE DAY ON FOX 6:00A 9:00A CHRIS MOORE 9:00A 1 :00P BRIAN WEBBER AND DERRICK DEESE 1 :00P 5:00P DAN MORIARITY AND LINCOLN KENNEDY 5:00P 8:00P SEAN FARNHAM 8:00P 11:00P JOHN FRICKE 11:00P 3:00A FOX SPORTS SOUP WITH SAM BETESH SUNDAY 3:00A 6:00A RACE DAY ON FOX 6:00A 9:00A CHRIS MOORE 9:00A 1 :00P BRIAN WEBBER AND DERRICK DEESE 1 :00P 5:00P DAN MORIARITY AND LINCOLN KENNEDY 5:00P 8:00P SEAN FARNHAM 8:00P 11:00P JOHN FRICKE
  17. 17. The Consumer Face of All-Sports The All-Sports listeners are active, on the go, well educated, entertained consumers with household incomes in excess 100K. What does this mean for your business? By reaching these consumers, you are connecting with people with the money and means to spend on your product or service. There are 553 All-Sports stations in the USA*. Over 82% of All-sports listeners are male, predominantly between of the ages of 25-54, college graduates or more, married, own their own home. When compared to the general population, listeners of all-sports radio are: • 98% more likely to have graduated college or more • 107% more likely to have an annual household income of $100,000 or more • 26% more likely to be married • 56% more likely to be a professional • 106% more likely to be a manager / administrator • 147% more likely to have a individual income of $50,000+ • 81% more likely to own any stock • 115% more likely to have taken 3+ domestic air trips in the past year • 77% more likely to be a member of any frequent flyer program • 25% more likely to have spent $40,000+ on a vehicle • 44% more likely to have made purchase on-line • 24% more likely to have attended a live theatre performance • 100% more likely to have spent $5,000+ on a vacation Team 1010 KXPS-AM is the only station in the Palm Springs market delivering this influential consumer group. So why wait? Shape up your business with Team 1010 KXPS-AM! Source: 2006 Fall Mediamark Research inc; *M Street Corp © 02/07
  18. 18. On-air Line up WEEKDAYS 12:00A 6:00A Mexican Oldies 6:00A 9:00A El Molcajete with Marvin & Ernesto 9:00A 11:00A Mexican Oldies 11 :00A 1 :00P Cirenia Al Mediodía 1 :00P 4:00P Mexican Oldies 4:00P 6:00P Mexican Oldies or Play-by-play sports 6:00P 7:00P Mexican Oldies/Univision TV/Play-by-play sports 7:00P 11 :00P Mexican Oldies or Play-by-play sports 11:00P 12:00A Mexican Oldies SATURDAY 12:00A 9:00A Mexican Oldies 9:00A 11 :00P Mexican Oldies or Play-by-play sports 11:00P 12:00A Mexican Oldies SUNDAY 12:00A 9:00A Mexican Oldies 9:00A 11 :00P Mexican Oldies or Play-by-play sports 11:00P 12:00A Mexican Oldies 1321 N. Gene Autry Trail ~ Palm Springs, CA 92262 Main 760-322-7890 ~ Fax 760-322-5493
  19. 19. Mexican Oldies listeners range in age and are well split male and female. The men are mostly employed full-time, and the women are predominantly homemakers. The Mexican Oldies listener is very family driven and is looking for goods and services that cater to their home-centric lifestyle. When compared to the general population the Mexican Oldies listener is: • 39% more likely to be family-oriented and materially ambitious • 62% more likely to be a parent • 22% more likely to be influenced by what’s hot and what’s not • 15% more likely to use radio as a way to keep up- to-date with the latest styles and trends • 24% more likely to be the first among their friends to try a new product or service • 17% more likely to feel that achieving a higher social status is very important • 15% more likely to take risks when investing for the chance of a high return • 195% more likely to be employed in building maintenance positions • 130% more likely to be employed in construction • 45% more likely to have spent $1,000 to $3,000 on a foreign vacation 1270 KFUT La Voz is your key to reaching this family oriented consumer group with the buying power to purchase your goods or services! It is the only all Mexican Oldies station in the Coachella Valley and is the newest Spanish language station in the market. With its mix of music and talk, La Voz is sure to bring your business a wide variety of this ever-growing and exciting consumer group! 2006 Mediamark Research Inc.

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