BlogTalk 2010 - Fit for Business and the Power of LinkedInPresentation Transcript
TED VICKEY “ Fit for Business” The Power of LinkedIn
How powerful is social networking? … it got this man elected President
Global populations Source: Wikipedia, May 5, 2010 1 China 1,337M 2 India 1,180M 3 USA 310M 4 Indonesia 231M 5 Brazil 193M 9 Russia 142M 14 Germany 82M 20 France 65M 22 UK 62M 23 Italy 60M 27 Spain 46M 119 Ireland 5M Over 75M Over 400M
The Power of Growth 85,000 members 2003 1.6M members 2004 4.4M members 2005 8.5M members 2006 10M members 2007 75M members As of Aug 2010 35M members 2008
The Six Degrees of COLLABORATION Henk van Ess China BAK Battery Co. San Fran Logo designer Dutch box designer Blogger made web commercial NY video commercial German music http://www.cnbcmagazine.com/story/six-degrees-of-collaboration/1148/1/
LinkedIn Global Reach LinkedIn data as of October 2008
Fastest Growing EU
(by member sign-up, March, 2008)
Ireland 243k+ 106% increase in just one year!
Perceived benefits of LinkedIn (Irish) (Vickey, 2009) Strongly Agree Strongly Disagree Future Business Opportunity 1.5 Stay Connected 1.6 Partnership Opportunity 1.8 Research 1.9 Personal Networking 2.2 New Ventures 2.3 Expertise Requests 2.4 Sales Prospecting 2.6 Career Opportunity 3.7
LinkedIn is for B2B
Information Technology & Services
Marketing & Advertising
Hospital & Health Care
Top 10 Industries on LinkedIn
Active Power networker - extremely active and interested in having as many connections as possible. The power networker will enthusiastically send out invitations, search for people and go through friends’ connections in order to expand their own professional network.
Active Productive networker - actively send out invitations and search for connections, but not with the same enthusiasm as the power networker.
LinkedIn member classifications
Irish entrepreneurs are increasingly adopting LinkedIn as a networking tool
Predominantly Active, Closed networkers
Rationale - Future business opportunity; Stay connected; Partnership opportunity
Passive Unproductive networker - does not spend much time on sending out invitations or search for new connections. The networker may log onto LinkedIn in order to accept connections, change their profile or get updates on existing connections, but does not bother to do much about their membership.
Passive Dormant networker - have registered as members on LinkedIn but have not yet started to use it. They hardly ever log onto LinkedIn and do not spend any time inviting or searching for connections.
1. Increase your brand
Use in your signature
Use on your business card
2. Enhance your Google rank
3. Build your network
4. Stay CONNECTED
Success – Status updates Skype From: Jo < @com > To: Ted Vickey < [email_address] > Date: Mar 04 2009 - 6:12pm LinkedIn Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo
5. Competitive INTEL
Open Coffee Ireland 1230 Open Coffee Galway 113 Galway Entrepreneurs 107 Enterprise Ireland Americas 627 Bizcamp Ireland 377 Irish/America Business Network 1909 IBA 657 UL MBS International Entrepreneurism 20 SME Links Ireland 751 UL Alumni Association 2722 Biz and Entrepreneurship Network Ireland 68 FB for Business Ireland 596 Innovation Ireland 1485 Irish Cloud 629 NUIG 1994 Social Media Ireland 1249 US Alumni NUIG 96 US Alumni and Friends NUIG 109 Total: 14739