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    BlogTalk 2010 - Fit for Business and the Power of LinkedIn BlogTalk 2010 - Fit for Business and the Power of LinkedIn Presentation Transcript

    • TED VICKEY “ Fit for Business” The Power of LinkedIn
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    • How powerful is social networking?       … it got this man elected President
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    • Global populations Source: Wikipedia, May 5, 2010 1 China 1,337M 2 India 1,180M 3 USA 310M 4 Indonesia 231M 5 Brazil 193M 9 Russia 142M 14 Germany 82M 20 France 65M 22 UK 62M 23 Italy 60M 27 Spain 46M 119 Ireland 5M Over 75M Over 400M
    • The Power of Growth 85,000 members 2003 1.6M members 2004 4.4M members 2005 8.5M members 2006 10M members 2007 75M members As of Aug 2010 35M members 2008
    • The Six Degrees of COLLABORATION Henk van Ess China BAK Battery Co. San Fran Logo designer Dutch box designer Blogger made web commercial NY video commercial German music http://www.cnbcmagazine.com/story/six-degrees-of-collaboration/1148/1/
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    • LinkedIn Global Reach LinkedIn data as of October 2008
      • Fastest Growing EU
      • (by member sign-up, March, 2008)
      • United Kingdom
      • Netherlands
      • France
      • Belgium
      • Denmark
      • Germany
      Ireland 243k+ 106% increase in just one year!
    • Perceived benefits of LinkedIn (Irish) (Vickey, 2009) Strongly Agree Strongly Disagree Future Business Opportunity 1.5 Stay Connected 1.6 Partnership Opportunity 1.8 Research 1.9 Personal Networking 2.2 New Ventures 2.3 Expertise Requests 2.4 Sales Prospecting 2.6 Career Opportunity 3.7
    • LinkedIn is for B2B
      • (by membership)
      • Information Technology & Services
      • Computer Software
      • Financial Services
      • Marketing & Advertising
      • Real Estate
      • Hospital & Health Care
      • Telecommunications
      • Education Management
      • Accounting
      • Banking
      Top 10 Industries on LinkedIn
      • Active Power networker - extremely active and interested in having as many connections as possible. The power networker will enthusiastically send out invitations, search for people and go through friends’ connections in order to expand their own professional network.
      •   Active Productive networker - actively send out invitations and search for connections, but not with the same enthusiasm as the power networker.
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      LinkedIn member classifications
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      • Irish entrepreneurs are increasingly adopting LinkedIn as a networking tool
      • Personal engagement
      • Predominantly Active, Closed networkers
      • Rationale - Future business opportunity; Stay connected; Partnership opportunity
      • Passive Unproductive networker - does not spend much time on sending out invitations or search for new connections. The networker may log onto LinkedIn in order to accept connections, change their profile or get updates on existing connections, but does not bother to do much about their membership.
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      • Passive Dormant networker - have registered as members on LinkedIn but have not yet started to use it. They hardly ever log onto LinkedIn and do not spend any time inviting or searching for connections.
    • 1. Increase your brand
    • Use in your signature
    • Use on your business card
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    • 2. Enhance your Google rank
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    • 3. Build your network
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    • 4. Stay CONNECTED
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    • Success – Status updates   Skype From: Jo < @com > To: Ted Vickey < [email_address] > Date: Mar 04 2009 - 6:12pm LinkedIn Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo
    • 5. Competitive INTEL
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    • LINK
    • 6. ENGAGE
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    • LINK
    • Open Coffee Ireland 1230 Open Coffee Galway 113 Galway Entrepreneurs 107 Enterprise Ireland Americas 627 Bizcamp Ireland 377 Irish/America Business Network 1909 IBA 657 UL MBS International Entrepreneurism 20 SME Links Ireland 751 UL Alumni Association 2722 Biz and Entrepreneurship Network Ireland 68 FB for Business Ireland 596 Innovation Ireland 1485 Irish Cloud 629 NUIG 1994 Social Media Ireland 1249 US Alumni NUIG 96 US Alumni and Friends NUIG 109 Total: 14739
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    • Ted Vickey DERI [email_address] @tedvickey