A.Reynolds Presentation

San Francisco
July 22nd 2009
Andrew Reynolds, Center Partners

360 – Degree Digital Engagement
P.O.S.T
People
Technographics – (inactives, spectators, joiners, collecters, critics, creators)
Objectives
Same as your current objectives
Strategies
Where would you like to be and with whom
Technologies
Now comes the tools!

Does engagement in Social Media pay off?
(ENGAGEMENTdb; Altimiter Group/Wet Paint, July09)
Key Findings
Depth of engagement can be measured
Brands fall into one of four engagement profiles
Financial performance correlates with engagement

P.O.S.T
People
Technographics – (inactives, spectators, joiners, collecters, critics, creators)
Objectives
Strategies
Technologies
Does engagement in Social Media pay off?
(ENGAGEMENTdb; Altimiter Group/Wet Paint, July09)
Key Findings
Depth of engagement can be measured
Brands fall into one of four engagement profiles (wall flowers, selectives, butterflies, mavens)
Financial performance correlates with engagement

What comes next?

Future conversations and events
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A.Reynolds Presentation

by Andy Reynolds on Jul 25, 2009

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