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US Auto Parts

  1. 1. Partnership Presentation prepared for: Press space bar to advance
  2. 2. Table of Contents Summary Sample Community Event 2010 Going Pro Tour Dates AMA Pro Racing Partnership Strategies About Drew References Demographics Market Reach Contact Press space bar to advance
  3. 3. Going Pro Tour Summary The Going Pro Tour will consist of a nationwide marketing campaign comprised of three main legs; a funding sponsor, a suitable teen related charity and the race team. The race team will travel the country contesting the 2010 AMA Pro Racing series. While travelling the country, the Going Pro Tour will promote it’s partners by making team appearances at appropriate retail locations and/or community events. Additional media exposure will be through national TV, radio, magazine and internet channels leveraged through the charity. In the first year. the Going Pro Tour will consist of the popular father and son team of Andy & Drew Price. In subsequent years the team will consist of the Prices and a new talented teen who lacks the resources to make the next step to Pro racing.
  4. 4. Sample Community Event Following our March race in Daytona Beach, FL, Going Pro Tour heads to Athens, GA to make an appearance at the Public Safety Appreciation Day. Event appearance will consist of setting up the Going Pro Tour team canopy with bikes and team members to hand out partners promotional information and free hot dogs and water to attendees. Attendees will also be able use the Going Pro Tour kiosk with mobile broadband access to view partners web sites.
  5. 5. 2010 Going Pro Tour National Schedule March 3 - 5 Daytona International Speedway (Daytona Beach, Florida) March 26 - 28 Auto Club Speedway (Fontana, California) April 16 - 18 Road Atlanta (Braselton, Georgia) May 14 - 16 Infineon Raceway (Sonoma, California) June 4 - 6 Road America (Elkhart Lake, Wisconsin) July 16 - 18 Mid-Ohio Sports Car Course (Lexington, Ohio) July 23 – 25 Mazda Raceway at Laguna Seca (Monterey, CA) August 13 - 15 Virginia International Raceway (Alton, Virginia) September 3 - 5 New Jersey Motorsports Park (Millville, New Jersey) September 24 - 26 Barber Motorsports Park (Birmingham, Alabama) Schedule subject to change
  6. 6. Going Pro Tour Team truck & trailer, canopy, race bike, helmet, racers leathers, team uniform wrapped with sponsors graphics. Nationwide TV and magazine coverage, promotional video by OTT, race report and press releases posted to various web sites and sponsor’s web site highlighting sponsor after each event. Brand Sponsorship Activation with promotional appearances by team at corporate or retail locations prior to each race event. Promotional use of race bike for 1 year at seasons end. Event hospitality and tickets for sponsor sponsor’s clients and or employees includes paddock and pit access.
  8. 8. Drew Price Drew Price is as much a leader on the track as he is an inspiration through his dedication to the sport, his team and most importantly, his partnerships and fans. Nickname: The West Coast Kid Born: Santa Monica, CA Birthday: December 25, 1990 Hometown: Lawndale, CA Education: Graduated Mira Costa High School and is currently attending El Camino College where he is studying Fire Science Technology. Characteristics: Entrepreneur; Drew owns and operates Drew Price Racing which coaches young up and-coming road racers. Charismatic; Drew’s love and passion not only for the sport but for the fans and racers made him a winner of the prestigious Junior Rider Representative for three consecutive years.
  9. 9. 2009 WERA West Riding for Socal Supersport Riding a stock 2007 Kawasaki ZX6R C Superbike Expert / 4th C Superstock Expert / 6th Formula 1 / 5th ( First 600cc bike in a 1000cc class.) Riding an outdated 2007, Drew finished in the Top 10 in all his classes.
  10. 10. 2008 WSMC Riding for West Coast GP Cycles Riding a stock 2000 Suzuki SV650 Formula Twins Lightweight / 2nd 550 Superbike / 2nd BOTT Middleweight / 2nd SOLO GT Light / 4th Despite missing 1 out of 4 races WSMC Season Final Overall / 7th In a field of 258 racers. Youngest racer to break the Top 10 since 2000.
  11. 11. 2007 WSMC Riding for West Coast GP Cycles 2007 Drew started midseason on a 2000 Suzuki SV 650 and agrees to a two-year deal to ride for West Coast GP Cycles under the tutelage of WSMC 2007#1 placeholder Brant Wiwi. June: Drew graduates WSMC New Racers School August: 3rd Place / AFM / Novice Clubman at Infineon (finished 1st but Red flag reverted to 3rd) October: 1st Place / WSMC Streets Series / Novice Middleweight (first ever Suzuki SV 650 to win a novice race against the larger displacement in-line bikes) November: 1st Place / WSMC Streets Series / Battle of the Twins Middleweight December: 5th Place overall / WSMC Streets Series / Battle of the Twins Middleweight Despite starting midseason, Drew finished 162nd out of 312 racers
  12. 12. 2006 SCminiGP Riding for Blata USA Honda NSR Cup 1st Place Pro GP Light 1st Place 50cc Light 3rd Place Drew again signed as a fully sponsored factory rider for Team Blata. Drew was invited to & attended the Red Bull MotoGP Rookies Cup tryouts in Spain. Elected for 3rd consecutive term as Junior Rider Representative
  13. 13. 2005 SCminiGP Riding for Blata USA Honda NSR Cup 2nd Place 6.2 Junior Production 1st Place Elected for 2nd consecutive term as Junior Rider Representative. Blata signs Drew to be the first American fully sponsored factory pocketbike racer and races Team Blata.
  14. 14. 2004 SCminiGP Junior Production 1st Place Rookie of the Year Elected as Junior Rider Representative
  15. 15. REFERANCES October 9, 2009 To whom it may concern, I am writing this letter of reference for Drew Price. As a new Motorcycle Road Racing Team owner, I look for many quality characteristics in a rider prior to offering them the opportunity to ride for me. Drew has many of these characteristics that make him an asset to any racing team. Drew was committed to performing tasks as assigned and made sure that he worked to the best of his ability when performing these tasks. What impressed me most about Drew was the growth that he made as a member of the team and in his personal life. Good job Drew and continue with your hard work. Thank you, Chad Henderson / Owner / Socal Supersport Racing Team
  16. 16. October 7, 2009 Drew, You can forward this email to potential sponsors and if they have any additional questions feel free to give them my contact information. It was an amazing opportunity to work with you, and we all wish you the greatest success in the future. We at West Coast GP Cycles had the pleasure to work with Drew Price in the end of 2007 and all of 2008. During that time Drew developed quickly as a rider and grew as a young man. He adapted quickly to new bikes, raced with enthusiasm and heart, and overcame great challenges in his personal life that could have easily ended the career of a less motivated rider. From the first time I saw Drew ride, I knew he possessed great natural talent, and it was always exciting to watch him develop that talent and bring it to bear as he developed his craft. Any team that Drew rides for can consider themselves fortunate to work with this exciting young talent. Andy Palmer Owner / West Coast GP Cycles 310-477-0997
  17. 17. October 8, 2009 I started working with Drew shortly after his 16th birthday as he made a quick jump from SCminiGP bikes to the full size road racer. I was there for his first ride on the West Coast GP Cycles prepped SV650, as a favor for Andy Palmer, the Team manager. The favor was to basically take a look at Drew to determine if he was a suitable addition to the team and if he displayed any talent worth developing or investing in. I figured if Andy Palmer and West Coast GP Cycles was to invest half the time and money into Drew as they had into me, then they weren't going to waste their time with anything less than a rider with The Real-Deal potential and talent. Clearly Drew's talent proved himself immediately; however it wasn't his riding that sold me on him as a worthy pupil... Drew seemed collected, in control of himself emotionally, which is rare for a 16yr old. Drew's composure was always even keeled, even during sketchy moments on the motorcycle. Furthermore, after spending some time with Drew over the next few days, it was the Heart he displayed for his goals that really impressed me; that's something that I cannot teach. And Heart is just one of those necessary components to success that others with so many more resources still never get. Brant Wiwi AMA #717 Former WSMC #1, 2007 310-927-1113
  18. 18. October 7, 2009 Drew, Please feel free to send this to whoever you need, and let them know if they have any questions to contact me directly. From the first time I saw Drew ride a pocketbike I knew he possessed the talent to road race motorcycles. I saw his passion and commitment to working hard in his first season, winning his first championship and landing a factory ride with Blata. He continued to win championships with our organization and his dedication to road racing has always encouraged me to continually recommend him for any team seeking his talents. I have progressively checked up on Drew and every time I watch him ride, I can see his continued development, maturity as young adult and his passion for road racing motorcycles. He is bright, open to continued growth and driven to go out and win every time he races. I think any team who gives him a shot will get 110% from Drew and can consider themselves lucky to have such an experienced, young and talented road racer. Kinds Regards, Josiah Taulbee Founder & President Youth Road Racing USA & SCminiGP Racing Series SMRRC Racing Series 626-673-0145
  19. 19. October 8, 2009 Dear Drew, I hope this letter finds you and your family doing well. I have received sporadic updates from Josiah regarding your racing and hear you are doing wonderfully. I am very proud and pleased about that. Please feel free to include this letter of recommendation into any of your promotional material. During the years of 2005 and 2006 Drew Price was a factory rider for Team Blata USA. In fact, he was the first fully sponsored racer to be signed by Team Blata USA and laid the path for many future young racers to follow. In 2005, I spent a race weekend with Drew and the team at Buttonwillow Raceway and got to know Drew personally. He proved to be an exemplary young racer and represented our company very well. We were more than happy with Drew's results, attitude and work ethic, even at his young age at the time. I would highly recommend Drew to anyone considering sponsoring or adding him to their team. I believe if given the proper support and opportunities, he can go far within the racing community. We at Blata USA, wish Drew all the best in his future endeavors. Ras Brodsky President, Owner at Blata USA / Omicron Motors
  20. 20. October 8, 2009 I met Drew during his first year racing in 2004 when he was racing a questionable and outdated Blata which he ultimately won the championship on and Rookie of the Year title with SCminiGP. Subsequent to that, I became the team owner and manager for Blata USA and in that capacity recommended that Drew be signed as a factory rider. He went on to win several championships for us in 2005 and 2006 while also moving up to the Honda NSR 50 series where he also won a championship. Throughout my dealings with Drew, he proved to be a hard-working, honest and likable young man. During 2005 and 2006 he attended various trade shows and promotional events promoting Blata USA where he exhibited a thoroughly professional demeanor, especially for someone of his age. I am confident that our sales figures increased during that year as a direct result of new kids coming into the program and seeing what Drew was able to do on our bikes and the positive attitude displayed by him. In addition to his racing achievements, we were very proud that he served three consecutive years as Junior Rider Representative. Again, he represented Blata USA in a very favorable manner. Throughout our two years of racing together Drew never missed one race or practice opportunity and was known throughout the paddock as one of the hardest working kids around. He would typically race six separate classes and the associated practices during a race day. Since then, Drew and his dad have stopped by the SCminiGP races periodically to check in with everyone. I am very proud to see that he has grown into the young man I knew he could be. In closing, I feel very strongly that anyone contemplating the sponsorship of this fine young man or adding him to their team, will be more than happy with their decision to do so. If anyone has any desire to contact me for additional information pertaining to Drew, they are more than welcome to do so. Sincerely, Paul Grasham Team Blata USA / Rooster Racing 619-246-6424
  21. 21. Drew is a typical teenager. He graduated from Mira Costa High School in Manhattan Beach, loves surfing, sushi and hanging around with his friends. He also enjoys training his prized Siberian Husky, Beau. He has traveled throughout North America, Mexico and Europe when he was invited to and attended the MotoGP Red Bull Rookies Cup in Valencia, Spain. He has a very discerning palate as his uncle owns one of the top 10 restaurants in Los Angeles. Drew with under privileged kids of Antelope Valley Drew attends El Camino College where he is studying Fire Science Technology towards becoming a Firefighter. Currently, Drew works at Josie Restaurant in Santa Monica, and is developing his own business of instructing youth racers in Southern California. Drew is an honest, hard-working and affable young man who is pursuing his dream of becoming a professional motorcycle racer and one day hopes to compete at the highest level, MotoGP.
  22. 22. AMA Pro Road Racing The AMA Superbike Championship was created by the American Motorcyclist Association (AMA) in 1976 to provide an affordable, level playing field for professional race teams, and as a platform for motorcycle manufacturers to showcase their production sport- performance models. The success of the AMA Superbike formula led to international adoption by the Fédération Internationale de Motocyclisme (FIM), and subsequent implementation in virtually every developed country in the world. The top-tier classes of AMA Pro Road Racing are: The expanding popularity of the sport has been due, in no small part, to the developments in rider training and motorcycle AMERICAN SUPERBIKE technologies continuously redefining the limits of personal performance and pushing the laws of physics to the very edge. Elite American Superbike will be the new premier class for AMA Pro championship teams attract an international field of top-caliber Racing, and will showcase the traditional 1,000cc machines that athletes from every corner of the globe to amaze fans with their on- competed in the former AMA Superbike class in the past. The track abilities. unparalleled power of these machines is matched only by the abilities of the athletes that ride them. The grace with which the Over the years, the AMA expanded and redefined their mission and athletes expertly maneuver the turns and handlebar-to-handlebar came to realize that their core goal of promoting and protecting the passes go on at speeds nearing 200 mph. future of motorcycling had been diluted. Motorcycle racing was and still is an important part of the AMA, but the Association felt that it DAYTONA SPORTBIKE needed to refocus on servicing its members and protecting their The Daytona SportBike class has been designed to include a broad rights as an advocacy organization. range of competition equipment that formerly competed in AMA With an agreement in place with the AMA, the Daytona Motorsports Supersport and AMA Formula Xtreme, as well as two- and three- Group was formed and will begin doing business as AMA Pro cylinder machines not normally featured in AMA Professional Racing from the 2009 season onward with the sole goal of taking events. With an eye on cost containment and close competition, the professional motorcycle racing to the pinnacle of American track becomes a battlefield for the world’s top riders and motorcycle motorsports entertainment. Today, AMA Pro Road Racing stands manufacturers. The action here is fast and fierce and the results are as the world’s premier national motorcycle road racing organization determined on the track, with no machine having a clear advantage. and is defined by some of the closest and most heated competitions Ability is all that separates any rider from victory lane champagne. in motorsports.
  23. 23. Demographics The average AMA Pro Racing fan is in their late 30s, married, Highly educated and has an income of nearly $90,000. AGE ANNUAL HOUSEHOLD INCOME Under 25 12.7% 20 -39 40.8% More than $50,000 74.7% 40-54 33.7% $75,000- $99,999 22.1% 55 and over 12.9% $100,000 - $249,999 19.7% More than $250,000 3.6% GENDER Male 80.6% OCCUPATION Female 19.4% Business Owner/Executive 25.3% Skilled Trade 16.3% Military/Government 7.9% MARITAL STATUS Tech/Computers 7.5% Married 56.8% Sales/Marketing 6.1% Single 30.1% Other 12.9%
  24. 24. Demographics GETTING TO THE RACE THE AMA PRO RACING FAN 93.4% drive to the track Affluent: AMA Pro Racing fans have an 60.4% travel more than 100 miles to attend a race average household income of $89,000. 43.3% stay at hotels Passionate: Over 70% consider themselves 27.8% attend more than three races annually enthusiasts or experts in motorcycle 90.3% are households with a motorcycle and/or racing. 81.3% are households with a truck/SUV Loyal: Over 73% are positively influenced to purchase a sponsor product because of CONSUMER HABITS the sponsors Association with AMA Pro 61% eat out five or more times per month Racing, over 80% are likely to purchase a product or service over an unaffiliated 64.4% have a video game system brand and over 95% agree that they feel 78.8% drink beer positively about companies that sponsor AMA Pro Racing. HOBBIES/INTERSTS Satisfied: over 95% of AMA Pro Racing fans 59.4% recreational motorcycle riding feel the entertainment value of the racing 50.9% going out to dinner is good, very good or excellent. 47.5% watching TV Growing!!! 45.7% traveling 44.5% camping
  25. 25. Sponsorship Value Motorcycle racing continues to grow where it matters most… Return On Investment. Companies have seen the dramatic growth in the value of their involvement in less than three years… Based on record viewership and attendance every year… This return will continue to outpace other properties.
  26. 26. Bold Exciting Driven Some of the key reasons today’s most respected brands choose to utilize AMA Pro racing in their marketing efforts. •Ability to reach early adopters in a unique environment • High-end hospitality options at some of the world’s most revered racetracks • Opportunity to build relationships with clients and potential customers that will last a lifetime
  27. 27. Building a Mutually Rewarding Partnership • Nationwide Television Brand exposure. • Partnering with Going Pro Tour offers corporate participants a host of fully • integrated marketing opportunities tailored to meet your specific needs. • Sponsorship Activation includes exclusive rights to use the Going Pro Tour name, branding and logo in all sponsor advertising and promotions. • Race tickets, corporate hospitality and pit/garage access at each event. • Personal appearances by Going Pro Tour corporate activities or marketing/sales promotions at retail locations near where race events will be held.
  28. 28. Sponsorship Proposal for Going Pro Tour National Partnership 1 Year Sponsorship Package: $150,000.00 includes right of refusal for 2nd year.
  29. 29. For additional info please contact: Andy Price 15424 Hawthorne Blvd, # 205 Lawndale, CA 90260 310-218-9222 Fax: 310-675-8858 Email: