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Social Community Management RFP
 

Social Community Management RFP

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A great agency relationship begins with a great client RFP. By communicating our brand foundations, client personality and business goals up-front, Shea Properties nets agency relationships that mesh ...

A great agency relationship begins with a great client RFP. By communicating our brand foundations, client personality and business goals up-front, Shea Properties nets agency relationships that mesh with our objectives and brand culture.

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    Social Community Management RFP Social Community Management RFP Presentation Transcript

    • RFP: Social Community Management
    • THE COLLECTION THE COLLECTION AT RIVERPARK IS A 650,000 SQUARE FOOT, OPEN-AIR, SPECIALTY RETAIL CENTER LOCATED IN THE HEART OF WEST VENTURA COUNTY. INSPIRED BY THE BEAUTY OF THE CALIFORNIA COAST, THE COLLECTION REFLECTS THE UNIQUE ATMOSPHERE OF THE SURROUNDING SEASIDE COMMUNITIES. The Collection is not just a shopping center, but an experience—tree-lined streets, parks, water features, plazas and paseos work together to create a classic but casual environment. The center is built around a town grid of retail streets, each of which has its own personality—a carefully crafted assortment of established and contemporary designer shops, distinctive dining, and signature entertainment venues like a 16-screen Century Theatres, Target, and the area’s only Whole Foods Market and REI. The unique tenant mix is designed to cater to the needs of the daily customer, as well as those who visit weekly, monthly and in the evenings. SUNSHINE FOUNTAINS SHOPS PARKS RESTAURANTS NEIGHBOR
    • SUNSHINE FOUNTAINS SHOPS PARKS RESTAURANTS NEIGHBOR
    • Susan Stinsmuehlen-Amen: Salmon Fountain WE’RE LOOKING FOR AN AGENCY THAT GETS IT. YOU CHECK-IN AT A RESTAURANT BEFORE YOU WALK IN THE DOOR, YOU KNOW WHAT FACEBOOK EDGE RANK IS, YOU THINK IN 140 CHARACTER BLOCKS, YOU HAVE BUZZFEED, GAWKER AND MASHABLE BOOKMARKED AND WHEN YOU SEE HO-HUM SOCIAL MEDIA YOU CRINGE. The Collection is somewhat of a Social Media Powerhouse. For a center only a year old, we’ve built quite the following. We’re looking to grow our base and connect with our core demographic on an emotional level through posts, two-way dialogue, content and a brand voice that grabs attention away from the slew of “meh” messaging out there. Speak up, tell us what’s hot, make recomendations and keep us on point. If you Frank Bauer: Aquarium Tile Mural think you areIslands Mural fit, we invite you to a good Wall Dogs: REI Channel strut your stuff. #BAHAHA #HAPPYHOUR @YARDHOUSE +SOMA #OMG @THECOL
    • VISION The Collection at RiverPark’s Social Media is a reflection of the California Coastal interpretation of the traditional lifestyle center. It will never be “meh...” PLATFORMS Facebook, Twitter, Google+ and Instagram FREQUENCY Daily postings on Facebook, daily Tweets, 2-3x week on Google+ and Instagram MIX A custom blend of tenant messaging, center news and content designed to make you say “lol” VOICE Hip, smart, and hillarious. California surf culture meets today’s social consumer. SERVICE Respond to customer comments and chatter with an active emphasis on executing on the brand voice. PROCESS Social messaging supplied for client review, scheduled in advanced, monitored and optimized on-the-fly. CREATIVE A large library of creative assets are available. In addition, hyper-local imagery is streamed to DropBox from the on-site street team. BUDGET 3k / month. Online promotions and contests will be scoped as-needed. OMG #INSTALOVE SMH #CHILLTIME @YARDHOUSE +HM LOLz #O
    • WHAT WE DIG SMART HUMOR PLAYFUL COPY WITTY REPLIES (with a good sense of when to be serious) LOL POSTS KICKASS CREATIVE ON-POINT COPY INSPIRATIONAL IMAGERY #SELFIE #TCRP @WHOLEFOODS #STARBUCKS WOWSKI #OXNA
    • WHAT WE’RE OVER POINTLESS POSTS STUPID ENGAGEMENT QUESTIONS DISJOINTED MESSAGING UN-TOUCHED PHOTOGRAPHY CLUELESS SOCIAL MEDIA #UNNECESSARY #HASHTAGS EXCLAMATION POINTS #SELFIE #TCRP @WHOLEFOODS #STARBUCKS WOWSKI #OXNA
    • ASSIGNMENT SCOPE INTERFACE WITH CLIENT TEAM TO POSITION MESSAGING RELEVANT TO CENTER MARKETING OBJECTIVES WORK WITH CLIENT TEAM TO SECURE ALL ASSETS APPLY CREATIVE TREATMENT AS NECESSARY GENERATE WOW-WORTHY COPY POST | MONITOR | RESPOND | ENGAGE REPORT ON PERFORMANCE RECOMMEND WAYS TO GROW REACH + IMPACT #SELFIE #TCRP @WHOLEFOODS #STARBUCKS WOWSKI #OXNA
    • CAN YOU ENGAGE A CROWD?
    • THEN LET’S SOCIALIZE #SELFIE
    • CLIENT INFORMATION THE COLLECTION AT RIVERPARK CENTERCAL PROPERTIES LETICIA WILSON DIRECTOR OF MARKETING LWILSON@CENTERCAL.COM SHEA PROPERTIES CA BRL: 01382566 DREW MCGRAY DREW.MCGRAY@SHEAPROPERTIES.COM