Linked ,Buttoned UpUsing LinkedIn (and Other Social Media)in Your Job HuntMarch 3, 2012
Introductions...           Andrew Richards           about.me/drewrichards           linkedin.com/adrichards           @dr...
Agenda1. The why?2. Using Social Media to attract the right   people (inbound)3. Using Social Media to find the right   pe...
The Why?
Inbound          YOU
Who are you?
Who are you?
Who are you? - two versions            Who you are:Who        thinks you are:
Who are you? - two versions            Who you are:Who        thinks you are:                              ?
Who are you? - two versions            Who you are:            (prescriptive)Who        thinks you are:               (eme...
Who are you? - two versions            Who you are:            (prescriptive)Who        thinks you are:               (eme...
Who are you? - homework     ME
Who are you? - homework     ME + College
Who are you? - homework     ME + Hometown
Who are you? - homework     ME + Fraternity
What to do?Delete it all?
What to do?Embrace. Create. Curate.
How to look good:Personal SEO (Search Engine Optimization):1. Keywords - specificity counts   SMB Marketing, UX Software E...
Example Summary
Example Job Description, Skills
Extras1. Get recommendations - from   professors/bosses, not other students2. Join groups relating to your interests3. Lin...
Connections are like...                          0
Connections are like... Social Proof                          1
Connections are like... Social Proof                       30
Connections are like... Social Proof                   100
Connections are like... Social Proof                   500 +
The improved you!
The improved you!
Outbound           YOU
Who are you looking for?   "What do I want to do?""Who is doing that already?"
A process 1. Do your research 2. Get in touch! 3. Automate the process as much    as possible
A process - do your research
A process - do your research recruiter
A process - do your research
A process - extrasTo get the names of people outsideyour network:1. Google their "headline"2. Add connections/join groups ...
A process - get in touch!By phone:1. Find a direct # at sites like Jigsaw.com2. Call main number and ask to be connected
A process - get in touch!By email:1. Find any person at the companys email to   get the email format, typically it will be...
A process - get in touch!Be honest, open, clear.Introduce yourself, and give a reason why youare getting in touch:"I wante...
A process - get in touch!Be a problem solver:"I understand you are involved in ____, I aminterested in doing ____, ____, o...
A process - get in touch!Automate as much as possible:1. Template all emails: introduction, thank you,   follow up2. Set c...
A process - get in touch!BE YOURSELF1. Be real, earnest.2. Let YOU shine through.                       BECAUSE...
Who are you looking for?   At the end, youre not finding a profile.          Youre finding a person.
Connect the physical and digital
Connect the physical and digital1. Drive to Your Hub -   Linkedin, personal site,   facebook, etc.2. Mobile/QR Codes3. Rea...
Discussion
End      Thank You         Andrew Richards         about.me/drewrichards         linkedin.com/adrichards         @drwrchrds
EndImage credits:www.linkedin.comwww.google.comhttp://whatdoclientsreallywant.com/wp-content/uploads/2011/01/thumbs_up.jpg...
Upcoming SlideShare
Loading in...5
×

LinkedIn, Buttoned Up

5,058

Published on

A quick guide to using LinkedIn and social media to help your job hunt along in two ways: finding the people with jobs, and making them want to find you.
Please reach out if you would like the voiceover: @drwrchrds

Published in: Education, Technology, Business
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,058
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
12
Embeds 0
No embeds

No notes for slide

Transcript of "LinkedIn, Buttoned Up"

  1. 1. Linked ,Buttoned UpUsing LinkedIn (and Other Social Media)in Your Job HuntMarch 3, 2012
  2. 2. Introductions... Andrew Richards about.me/drewrichards linkedin.com/adrichards @drwrchrds
  3. 3. Agenda1. The why?2. Using Social Media to attract the right people (inbound)3. Using Social Media to find the right people (outbound)4. Link the digital and physical you
  4. 4. The Why?
  5. 5. Inbound YOU
  6. 6. Who are you?
  7. 7. Who are you?
  8. 8. Who are you? - two versions Who you are:Who thinks you are:
  9. 9. Who are you? - two versions Who you are:Who thinks you are: ?
  10. 10. Who are you? - two versions Who you are: (prescriptive)Who thinks you are: (emergent) ?
  11. 11. Who are you? - two versions Who you are: (prescriptive)Who thinks you are: (emergent) ?
  12. 12. Who are you? - homework ME
  13. 13. Who are you? - homework ME + College
  14. 14. Who are you? - homework ME + Hometown
  15. 15. Who are you? - homework ME + Fraternity
  16. 16. What to do?Delete it all?
  17. 17. What to do?Embrace. Create. Curate.
  18. 18. How to look good:Personal SEO (Search Engine Optimization):1. Keywords - specificity counts SMB Marketing, UX Software Engineer2. Link it Together - cohesive online presence3. Stay Relevant - keep extras present, but low-key
  19. 19. Example Summary
  20. 20. Example Job Description, Skills
  21. 21. Extras1. Get recommendations - from professors/bosses, not other students2. Join groups relating to your interests3. Link to blog, Twitter, portfolio4. PICTURE
  22. 22. Connections are like... 0
  23. 23. Connections are like... Social Proof 1
  24. 24. Connections are like... Social Proof 30
  25. 25. Connections are like... Social Proof 100
  26. 26. Connections are like... Social Proof 500 +
  27. 27. The improved you!
  28. 28. The improved you!
  29. 29. Outbound YOU
  30. 30. Who are you looking for? "What do I want to do?""Who is doing that already?"
  31. 31. A process 1. Do your research 2. Get in touch! 3. Automate the process as much as possible
  32. 32. A process - do your research
  33. 33. A process - do your research recruiter
  34. 34. A process - do your research
  35. 35. A process - extrasTo get the names of people outsideyour network:1. Google their "headline"2. Add connections/join groups to expand your network
  36. 36. A process - get in touch!By phone:1. Find a direct # at sites like Jigsaw.com2. Call main number and ask to be connected
  37. 37. A process - get in touch!By email:1. Find any person at the companys email to get the email format, typically it will be: first.last@company.com flast@company.com first@company.com2. When sending an email, reference your voicemail - builds familiarity
  38. 38. A process - get in touch!Be honest, open, clear.Introduce yourself, and give a reason why youare getting in touch:"I wanted to introduce myself... I like that youare doing ____, I am passionate about ____."
  39. 39. A process - get in touch!Be a problem solver:"I understand you are involved in ____, I aminterested in doing ____, ____, or ____.""I see you are doing ____, I would recommendyou also do ____, ____, or _____."
  40. 40. A process - get in touch!Automate as much as possible:1. Template all emails: introduction, thank you, follow up2. Set calendar reminders for following up once, twice BUT...
  41. 41. A process - get in touch!BE YOURSELF1. Be real, earnest.2. Let YOU shine through. BECAUSE...
  42. 42. Who are you looking for? At the end, youre not finding a profile. Youre finding a person.
  43. 43. Connect the physical and digital
  44. 44. Connect the physical and digital1. Drive to Your Hub - Linkedin, personal site, facebook, etc.2. Mobile/QR Codes3. Real-World Networking
  45. 45. Discussion
  46. 46. End Thank You Andrew Richards about.me/drewrichards linkedin.com/adrichards @drwrchrds
  47. 47. EndImage credits:www.linkedin.comwww.google.comhttp://whatdoclientsreallywant.com/wp-content/uploads/2011/01/thumbs_up.jpghttp://img.ffffound.com/static-data/assets/6/565ff5b02dce6041cb1ebe7b2d0caf290318e4d1_m.pnghttp://www.vectortemplates.com/raster/superman/superman-logo-012-a.pnghttp://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

×