With all the technical considerations of designing and shipping PHP-based software, it's easy to forget how every line of code you write can have a direct impact on your customers. Almost any code has the potential to shape the user experience and result in repeat custom or an over-subscribed helpdesk. Allow Drew McLellan to take you through the lessons learned when building Perch - a PHP content management system that banks heavily on providing a great user experience. Hear what has worked, what failed miserably, and how a goal of eliminating all support requests has driven the technical design of the product.
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