Social Networking to Social Nicheworking
Upcoming SlideShare
Loading in...5
×
 

Social Networking to Social Nicheworking

on

  • 316 views

Julia Cantor and I speak at the #FuelInnovation event hosted at Engauge about the power of niche networks, content curation and influencer marketing.

Julia Cantor and I speak at the #FuelInnovation event hosted at Engauge about the power of niche networks, content curation and influencer marketing.

Statistics

Views

Total Views
316
Slideshare-icon Views on SlideShare
316
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Networking to Social Nicheworking Social Networking to Social Nicheworking Presentation Transcript

    • Wednesday, January 16, 13
    • FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovationWednesday, January 16, 13
    • Social Networking to Social Niche-working How to make sense of it all FUEL INNOVATION: Social Networking to Social Niche-workingWednesday, January 16, 13
    • Drew Hawkins social engagement manager Julia Cantor sr. digital publicist @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • thanks for coming @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Agenda: 1. content explosion 2. finding a niche 3. what’s next @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Social media 1.0 @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Social media 1.0 connections @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Social media 1.0 connections content creation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • the problem? everyone is a content creator @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • that’s a problem? yes. we’ve reached information overload @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • users upload nearly 8 years of video every day. users write 500 thousand blog posts every day. users share 250 million photos every day. users send 233 million tweets every day. users share 40 million posts every day. users share 864 thousand photos every day. @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • so what do consumers need? @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • so what do consumers need? control @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content creation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content creation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content sharing @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content curation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content curation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • The Life Cycle of Content content curation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Curation Platforms @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Curation Platforms we’re moving away from a mindset of reaching “critical mass” and towards one of “credible mass.” @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Why Curate? @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Why Curate? curation is a research tool to get to know your customer @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Why Curate? curation is a research tool to get to know your customer social listening opportunity @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Why Curate? curation is a research tool to get to know your customer social listening opportunity establish authority over a niche topic @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Where to curate? @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • sure it’s popular...but why care? @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • “Essentially, Pinterest excels at something that’s very hard to do on the web - help people discover new things.” -CNN Money @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Drives purchase intent 21% of Pinterest users surveyed said they’ve actually bought an item from Pinterest source: TheNextWeb @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • my wife’s style board a story about purchase intent source: TheNextWeb @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • my wife’s style board a story about purchase intent source: TheNextWeb @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • my wife’s style board a story about purchase intent source: TheNextWeb @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Builds niche communities @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Networks -> interests segues users from curation based on networks to curation based on interest @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Agenda: 1. content explosion 2. finding a niche 3. what’s next @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • niche [nich] n. 1. a place or position suitable or appropriate for a person or thing. 2. a distinct segment of the market @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche platforms @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche platforms untappd @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche platforms runkeeper @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche platforms path @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche platforms foodspotting @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche communities can form around anything. @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche communities can form around anything. Literally. @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche communities can form around anything. Literally. Ravelry a community of knitters, crocheters and everything in between @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche communities can form around anything. Literally. Red Karaoke a website for the connoisseur of the karaoke experience @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Niche communities can form around anything. Literally. HAMSTERster love everything about hamsters? meet your new favorite website @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Real-time nicheworking [reel-time-nich-wurk-eeng] n. 1. communicating about or around a topic of mutual interest in a virtual micro-community @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • hashtags = content filtering #godirtygirl @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • #fuelinnovation @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • #BlogWorld Twitter stats source: Sheldon Levine, Sysomos @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • #BlogWorld Twitter stats 24,402 tweets about #blogworld source: Sheldon Levine, Sysomos @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • #BlogWorld Twitter stats 24,402 tweets about #blogworld 44.49% were original tweets source: Sheldon Levine, Sysomos @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • #BlogWorld Twitter stats 24,402 tweets about #blogworld 44.49% were original tweets 36.35% were retweets source: Sheldon Levine, Sysomos @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • My Coke Rewards taking a niche beyond a brand category @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Wednesday, January 16, 13
    • Agenda: 1. content explosion 2. finding a niche 3. what’s next @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • niches = people asking for your content @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • it only takes 10% to sway the opinion of the majority @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • evangelists spend 13% more than the average customer and refer business equal to 45% of the money they spend @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • Avoid “parachute marketing” reward your fans and empower your niche with content curation... @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • ...and they’ll do the work for you @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • questions? @drewhawkins #fuelinnovation @juliacantorWednesday, January 16, 13
    • thank you that’s all we have for our presentation. go eat some cereal. FUEL INNOVATION: Social Networking to Social Niche-workingWednesday, January 16, 13