“GET A JOB!”The Guide to Personal Branding
WHO WE AREDrew Hawkins                Chad BryantSocial Engagement Manager   Social Engagement Coordinator@drewhawkins    ...
QuickTime™ and aSorenson Video 3 decompressor are needed to see this picture.
AGENDA • How to Become a Student of Your Industry • Why Internships? • How to Optimize Your Personal Brand • Keys for Succ...
BEING A STUDENT OF A BRAND
INTERNSHIPS   •   Internships help you learn more from the inside   •   Open doors to more job opportunities, even if they...
PERSONALBRANDING
WHAT IS ABRAND?
YOUR HUB
SHOW WHAT YOU KNOW
CONNECTIVE TISSUE
“People just use LinkedIn to find jobs. It’s just an online                       resume.”
“People just use LinkedIn to find jobs. It’s just an online                       resume.”
LINKEDIN PROFILE OPTIMIZATION
PERSONAL SEO
GROUPS
LINKEDIN ANSWERS
RECOMMENDATIONS
LINKEDIN FOR RESEARCH
COMPANY PAGES
CURRENT EMPLOYEES
JOB POSTINGS
LINKEDIN TODAY
TWITTER BEST PRACTICES
BE CONVERSATIONAL
OPTIMIZE
PROFESSIONAL + PERSONAL
STALK YOUR DREAM JOB
TWITTER PITFALLS TO AVOID                #facepalm                #wompwomp
AUTO PILOT
PASSIVE AGGRESSIVE
CHRYSLER
FACEBOOK
PRIVACYSETTINGS
FIRST IMPRESSIONS
PASSIVEAGGRESSIVENESS
FACE-TO-FACE NETWORKING
RESEARCH: WHO WILL BE THERE?
ENGAGE.
FOLLOW UP ONLINE
WHY IS ALL OF THIS IMPORTANT?
IT’S NOT ALWAYS WHAT YOU    KNOW, IT’S WHO YOU          KNOW
Get a Job: The Guide to Personal Branding
Get a Job: The Guide to Personal Branding
Get a Job: The Guide to Personal Branding
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Get a Job: The Guide to Personal Branding

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Chad Bryant and I speak to younger college students about the ins and outs of online networking, making connections and polishing your personal brand to increase career opportunities.

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  • Chad
  • -Chad intro yo
  • Chad/Drew
  • Drew leads in reel
  • -Drew
  • -Chad - Follow publications like AdAge, industry thought leaders who help form opinions in the space -Be in tune with what is happening in your desired industry -Keep tabs of brands that you like. See what brands are doing inside of the social space -Feel free to critique brand practices...how would you do it better?
  • -Drew -It’s very hard to get an entry level job without some sort of real-world experience -Sometimes interning at one place doesn’t mean you’ll get a job there...but maybe open the door to something new elsewhere. -Ad/marketing industry is somewhat incestuous. Everybody knows everyone. Connections made via an internship could lead into an introduction to another gig -Pimp out Engauge internship -You better get one -ATL is tight knit, if you mess up at one internship, it could hurt you long term
  • -Segue and intro personal branding
  • Drew asks: -open the floor for discussion on what makes a brand Chad asks: -then ask how an individual could transform themselves into a brand
  • Chad -Where everything you do lives -Could be something as easy as an About.me page here. Also could be a blog or personal website (recommended)
  • Chad intro -As you study and analyze brands, form your own opinions and show them off somewhere -Being able to show a potential employer that you are a diligent student of the industry Drew speaks to his story -Could attract a potential employer without one realizing it (Drew’s Story)
  • Drew -Everything you do on social is the connective tissue for your personal brand -Should point back and be connected back to your hub
  • -Chad
  • -Chad
  • -Chad
  • Chad intro
  • Drew’s -Many job recruiters start at LinkedIn to fill positions -Optimize your profile to have keywords to match up with the job role you desire to be in
  • Chad -Get connected with professionals that share similar interests -learn -share insight -->you’re never too young to have your own valid opinion -avoid self promotion. let your insights do the talking for you
  • -Drew talks about this or else.
  • -Chad
  • Chad intro
  • Drew -Research company before going into the interview. -See who works there -Where do former employees go -See the competition and related companies. Compare on the fly
  • Chad
  • Chad
  • Drew -Read up on content shared by your networks -If you are connecting with prospect employers on LinkedIn, you’ll want to be caught up on what content that they find interesting and be able to speak to it
  • Drew
  • Drew - teach you how to avoid the fail whale
  • Chad -very hard to “interrupt” on Twitter -don’t auto-feed tweets -nobody wants to talk to a robot
  • Chad -What types of tweets are resonating with your followers? -Find a niche of expertise but stretch yourself on topics -Use free tools to optimize content and personal reach (crowdbooster, hootsuite, bufferapp)
  • Drew -nobody wants to talk to a robot; don’t only share industry articles. Share some about yourself too -recruiters don’t hire just talent, hire based on personality and culture as well. Show your personality on Twitter -Chad to speak to recommendations of his based on personality -Engauge hiring practice on culture
  • Drew -Where do you want to work? Which employees are active on Twitter? Chad -Chad speaks to stalking
  • Chad
  • Chad -RSS to Twitter feeds -Hitting the tweet button right after you read something....scarcity adds value -Buffer app good for sharing content sparingly
  • Chad -Shows a part of your personality that could turn off recruiters -Negative tweets about a brand could hurt you...what if you end up pitching them one day? Drew -Share DK’s story anonymously -If you share passive aggressive tweets, it can overlap into your career work. Like the next slide.
  • Drew -If you’re a community manager, watch where you tweet -Avoiding angry tweets entirely can help you avoid crappy situations such as this -Hide your Twitter application in your phone...make it very hard to get to
  • -Drew throws an alley oop to Chad
  • Chad slams it in FTW -Watch what you share and how you share it -Employers may not be asking for passwords....but they will check on your profile -Loops back to people don’t just hire talent but culture, personality and character as well
  • Chad -Based off this, what can you tell about Chad that you didn’t know about him yet
  • Drew -Same rules apply as on Twitter -Don’t be a dick.
  • Drew -You’ve spent all this time building up an online persona, it’s now time to let it come to life....in real life -Also a first impression starting ground. Meet people here that will eventually look you up later and see that you’re legitmate and authentic
  • Chad -Is there someone you want to meet from a certain company? -Who else is there? What conversation starters can you have in your arsenal before you even arrive. -What kind of event is it? How should you dress, bring with you etc?
  • Chad -Even if you are looking for a certain group at an event, stay engaged with who you’re talking to. You don’t know who that person knows or who they might be Drew -Drew’s Edelman story
  • Drew -When you collect business cards, do a little online stalking -Send follow up emails, tweets etc -Connect on LinkedIn by sending a personal message, not the “I’d like to connect with you on LI” generic ones
  • Chad
  • All together now.
  • Get a Job: The Guide to Personal Branding

    1. 1. “GET A JOB!”The Guide to Personal Branding
    2. 2. WHO WE AREDrew Hawkins Chad BryantSocial Engagement Manager Social Engagement Coordinator@drewhawkins @chadATL
    3. 3. QuickTime™ and aSorenson Video 3 decompressor are needed to see this picture.
    4. 4. AGENDA • How to Become a Student of Your Industry • Why Internships? • How to Optimize Your Personal Brand • Keys for Successful Networking
    5. 5. BEING A STUDENT OF A BRAND
    6. 6. INTERNSHIPS • Internships help you learn more from the inside • Open doors to more job opportunities, even if they aren’t at the company you’re interning at
    7. 7. PERSONALBRANDING
    8. 8. WHAT IS ABRAND?
    9. 9. YOUR HUB
    10. 10. SHOW WHAT YOU KNOW
    11. 11. CONNECTIVE TISSUE
    12. 12. “People just use LinkedIn to find jobs. It’s just an online resume.”
    13. 13. “People just use LinkedIn to find jobs. It’s just an online resume.”
    14. 14. LINKEDIN PROFILE OPTIMIZATION
    15. 15. PERSONAL SEO
    16. 16. GROUPS
    17. 17. LINKEDIN ANSWERS
    18. 18. RECOMMENDATIONS
    19. 19. LINKEDIN FOR RESEARCH
    20. 20. COMPANY PAGES
    21. 21. CURRENT EMPLOYEES
    22. 22. JOB POSTINGS
    23. 23. LINKEDIN TODAY
    24. 24. TWITTER BEST PRACTICES
    25. 25. BE CONVERSATIONAL
    26. 26. OPTIMIZE
    27. 27. PROFESSIONAL + PERSONAL
    28. 28. STALK YOUR DREAM JOB
    29. 29. TWITTER PITFALLS TO AVOID #facepalm #wompwomp
    30. 30. AUTO PILOT
    31. 31. PASSIVE AGGRESSIVE
    32. 32. CHRYSLER
    33. 33. FACEBOOK
    34. 34. PRIVACYSETTINGS
    35. 35. FIRST IMPRESSIONS
    36. 36. PASSIVEAGGRESSIVENESS
    37. 37. FACE-TO-FACE NETWORKING
    38. 38. RESEARCH: WHO WILL BE THERE?
    39. 39. ENGAGE.
    40. 40. FOLLOW UP ONLINE
    41. 41. WHY IS ALL OF THIS IMPORTANT?
    42. 42. IT’S NOT ALWAYS WHAT YOU KNOW, IT’S WHO YOU KNOW
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