Cross-Media Communications
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Cross-Media Communications

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This talk takes a look at cross-media communications.

This talk takes a look at cross-media communications.

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Cross-Media Communications Cross-Media Communications Presentation Transcript

  • Cross-Media Communications Drew Davidson, Ph.D. Director ETC-PGH, CMU
  • Cross-Media !  What? !  Media !  Genres !  Concepts !  ETC
  • What? !  Integrated Media Experiences !  Across Multiple Media !  Audience Interactivity
  • Media !  Textual !  Electronic !  Digital !  Environmental
  • Genres !  Entertainment & Art !  Education & Training !  Activism & Public Relations !  Marketing & Advertising
  • Concepts !  Problems & Promises !  Transparency & Ubiquity !  Literacy & Ethics
  • ETC !  Interdisciplinary Projects !  Interactive Media !  International Scope
  • Thanks! !  Questions? !  email: drdrew@cmu.edu