Crossmedia    and Learning  Drew Davidson
SketchNote  @wilg
Crossmedia - Transmedia  Storytelling across Multiple forms of  Media  Multimodal Representations  Various Entry Points...
Across Media  Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree
Transparency | Ubiquity  Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Mobile  Snacka...
Ethics | Literacy  Privacy & Freedom  IP and CC  Open Source  Read/Write
Tentpole  Central Media Experience  Supports all other Media
Rabbit Hole  Entry Point into Fictional Universe  Down into the Story
Story Tree  Trunk     Heart of   the Tale  Branches     Inter-related Threads
Crossmedia and Game Design  Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue
Interest Curves
Flow
Procedural
Interactivity
Gamepocalypse  Gamification     Funware  MSG     Secret Sauce     Make it Seem Game-like  Gameful     Spirit of   G...
Goals and Glue  Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement
On Learning  Failure  Doubt  Curiosity  Articulations  Ecologies
Failure  Fail Faster  Experiment, Explore  Rapid Prototyping  Iterate toward Solutions
Doubt  Question Answers  Challenge Assumptions  Work to Understand
Curiosity  Ask Questions  Engage  Lifelong Learning  How Stuff   Works  Cheating?  Story Telling  Model Making
Articulations  Systemic  Connections  Associations  Relationships  Transference  Interdisciplinary
Ecologies  Learning  Overlapping  Evolving  Interrelating  Connecting
Crossmedia Learning Content  Creation  Engagement  Distribution  Mobility  Promises  Problems  Assessment
Creation  Collaborative  Multi-Media  User Generated  Remix  IP  Design
Engagement  Connection  Reading=Writing  Fans  Post-Secret
Distribution  More Channels  Aggregation  Collation & Curation  On Demand  Digital  Tagging & Rating  Search  Mobile
Mobility  Immersive     In your Pocket, On the Go  Interstitial     Across Media  Experiential     Locative Augmente...
Promises  Ownership  Read-Write  Fan Fiction  Avatars
Problems  Spoilers  FAQs  IP  Messy
Assessment  Community  Real-Time  Data Visualization  Constructive  Systemic  Qualitative  Literacy
Crossmedia and Learning  YouMedia  Working Examples  ETC  Ludic Narrans
YouMedia  Chicago Public Library  Teen New Media Space  Mentors, Levels  HoMaGo
WorkingExamples.org  Process and Progress  Visualize Connections  Design Decisions
Entertainment Technology Center
Ludic Narrans  Homo Ludens     +  Homo Narrans     =  Ludic Narrans     Playful Stories
CrossMedia  stories in between     narratives and mediums @ play  Cross-Media Communications     the Art of Creating I...
Questions?  drdrew@cmu.edu
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Crossmedia and Learning

  1. 1. Crossmedia and Learning Drew Davidson
  2. 2. SketchNote  @wilg
  3. 3. Crossmedia - Transmedia  Storytelling across Multiple forms of Media  Multimodal Representations  Various Entry Points  Social Authorship  Franchise, Marketing, Native
  4. 4. Across Media  Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree
  5. 5. Transparency | Ubiquity  Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Mobile  Snackable
  6. 6. Ethics | Literacy  Privacy & Freedom  IP and CC  Open Source  Read/Write
  7. 7. Tentpole  Central Media Experience  Supports all other Media
  8. 8. Rabbit Hole  Entry Point into Fictional Universe  Down into the Story
  9. 9. Story Tree  Trunk   Heart of the Tale  Branches   Inter-related Threads
  10. 10. Crossmedia and Game Design  Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue
  11. 11. Interest Curves
  12. 12. Flow
  13. 13. Procedural
  14. 14. Interactivity
  15. 15. Gamepocalypse  Gamification   Funware  MSG   Secret Sauce   Make it Seem Game-like  Gameful   Spirit of Games
  16. 16. Goals and Glue  Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement
  17. 17. On Learning  Failure  Doubt  Curiosity  Articulations  Ecologies
  18. 18. Failure  Fail Faster  Experiment, Explore  Rapid Prototyping  Iterate toward Solutions
  19. 19. Doubt  Question Answers  Challenge Assumptions  Work to Understand
  20. 20. Curiosity  Ask Questions  Engage  Lifelong Learning  How Stuff Works  Cheating?  Story Telling  Model Making
  21. 21. Articulations  Systemic  Connections  Associations  Relationships  Transference  Interdisciplinary
  22. 22. Ecologies  Learning  Overlapping  Evolving  Interrelating  Connecting
  23. 23. Crossmedia Learning Content  Creation  Engagement  Distribution  Mobility  Promises  Problems  Assessment
  24. 24. Creation  Collaborative  Multi-Media  User Generated  Remix  IP  Design
  25. 25. Engagement  Connection  Reading=Writing  Fans  Post-Secret
  26. 26. Distribution  More Channels  Aggregation  Collation & Curation  On Demand  Digital  Tagging & Rating  Search  Mobile
  27. 27. Mobility  Immersive   In your Pocket, On the Go  Interstitial   Across Media  Experiential   Locative Augmented Reality   Context Aware
  28. 28. Promises  Ownership  Read-Write  Fan Fiction  Avatars
  29. 29. Problems  Spoilers  FAQs  IP  Messy
  30. 30. Assessment  Community  Real-Time  Data Visualization  Constructive  Systemic  Qualitative  Literacy
  31. 31. Crossmedia and Learning  YouMedia  Working Examples  ETC  Ludic Narrans
  32. 32. YouMedia  Chicago Public Library  Teen New Media Space  Mentors, Levels  HoMaGo
  33. 33. WorkingExamples.org  Process and Progress  Visualize Connections  Design Decisions
  34. 34. Entertainment Technology Center
  35. 35. Ludic Narrans  Homo Ludens   +  Homo Narrans   =  Ludic Narrans   Playful Stories
  36. 36. CrossMedia  stories in between   narratives and mediums @ play  Cross-Media Communications   the Art of Creating Integrated Media Experiences  http://etc.cmu.edu/etcpress/
  37. 37. Questions?  drdrew@cmu.edu
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