SMX West 2012: Twitter Marketing

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SMX West 2012: Twitter Marketing

  1. 1. ZAGG – The #1 Brand in Mobile Accessories Drew Conrad ZAGG Internet Marketing Specialist Emaildrew@zagg.com or dconrad7@gmail.com Twitter @drewconrad
  2. 2. ZAGG.com 2011 Results 55% YOY increase in traffic 62% YOY increase in revenue 260% YOY increase in traffic from Twitter
  3. 3. 10,000 15,000 20,000 25,000 30,000 35,000 40,000 5,000 0 6/1/2010 7/1/2010 8/1/2010 9/1/201010/1/201011/1/201012/1/2010 1/1/2011 2/1/2011 Twitter Followers 3/1/2011 4/1/2011 5/1/2011 6/1/2011 7/1/2011 8/1/2011 9/1/201110/1/201111/1/201112/1/2011 1/1/2012
  4. 4. ZAGGblog
  5. 5. Popular ZAGGblog Posts of 20111. Is this the real iPhone 5? • Questionable iPhone 5 Unboxing Video2. Hilarious iPhone Screen Shot Goes Viral3. iOS Tip: Never type your email address again4. A small team of Apple employees is working on this wearable iPod • Wearable iPod concept5. Infographic: Awesome iPhone 5 Rumor Roundup
  6. 6. Discounts and Offers
  7. 7. ZAGG News
  8. 8. Giveaways and Contests
  9. 9. @ZAGGdaily Content Giveaway 4% ZAGG News 14% Offers 8% Blog 74%
  10. 10. Content vs. Revenue
  11. 11. Most RetweetedThat awkward moment when youre expecting 2012 and all youget is 2011S. #NewYearsWe asked Siri, "What do you think of Android?" Siriresponded, "I think differently."Just Posted: #1 Reason To Avoid Android - They Dont Run TheLatest Software - http://t.co/DoD7y4cBEach ZAGG employee gets a 40 TV as a Christmas gift [photo] -http://t.co/YKZHy0WUComing Soon: invisibleSHIELD HD http://t.co/UXwdY1MfWe offered a kid an iPad 2 for his spot at the front of the iPhone4S line. He declined. Here is the video - http://t.co/Vt83wcjB
  12. 12. Black Friday 2011 iPad-an-hour Giveaway• 585,000 visits to ZAGG.com• 114% increase in revenue from previous Black Friday• Twitter was #2 referrer, bringing in 11% of referrals• Trending topic in various locations• Klout score jumped from 55 to 77 in one day
  13. 13. ZAGG – The #1 Brand in Mobile Accessories Drew Conrad ZAGG Internet Marketing Specialist Emaildrew@zagg.com or dconrad7@gmail.com Twitter @drewconrad

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