ZAGG – The #1 Brand in  Mobile Accessories           Drew ConradZAGG Social Media Marketing Specialist                Emai...
Facebook    Facebook.com/ZAGGTwitter    Twitter.com/ZAGGdaily  Blog        ZAGG.com/blog Tumblr       ZAGGdaily.comYouTube...
ZAGG Social Media Goals                Collect an email address                Convert the potential                custom...
ZAGG Facebook Fans and Revenue
ZAGG Facebook Fans and Revenue                 R=.95135There is a very strong correlationbetween an increase in Facebook F...
Ideas for increasing social media revenue                            Create                                     Giveaways ...
12 Weeks            iPad-a-   iPad-an-    of              Day       HourChristmas
12 Weeks    ofChristmas
Black Friday 2011 iPad-an-hour                     283,000                    Facebook                      Shares        ...
New fans duringthe 12 Weeks of   Christmas    New fans   during the   iPad-a-day    Giveaway
Social Media & Baseball    (Stats from 2011 MLB Season)     165,705 at bats        42,267 hits       4,552 home           ...
• 640% more clicks  than average  Facebook post• 105% more orders  than average• 132% more  revenue than  average
Facebook Post Success                        • 461% more clicks                          than average                     ...
Social Media Campaign Model            Reason           to Share      Easy to    Measureable       Share
ZAGG – The #1 Brand in  Mobile Accessories           Drew ConradZAGG Social Media Marketing Specialist                Emai...
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SMX Social Media 2011: Drew Conrad

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SMX Social Media 2011: Drew Conrad

  1. 1. ZAGG – The #1 Brand in Mobile Accessories Drew ConradZAGG Social Media Marketing Specialist Emaildrew@zagg.com or dconrad7@gmail.com Twitter @drewconrad
  2. 2. Facebook Facebook.com/ZAGGTwitter Twitter.com/ZAGGdaily Blog ZAGG.com/blog Tumblr ZAGGdaily.comYouTube Youtube.com/ZAGGTV
  3. 3. ZAGG Social Media Goals Collect an email address Convert the potential customer Get the user to ZAGG.com
  4. 4. ZAGG Facebook Fans and Revenue
  5. 5. ZAGG Facebook Fans and Revenue R=.95135There is a very strong correlationbetween an increase in Facebook Fansand an increase in direct revenue fromFacebook.
  6. 6. Ideas for increasing social media revenue Create Giveaways urgency Incentivize the Voting share contests Frequent links to Upsell pages that banners convert well
  7. 7. 12 Weeks iPad-a- iPad-an- of Day HourChristmas
  8. 8. 12 Weeks ofChristmas
  9. 9. Black Friday 2011 iPad-an-hour 283,000 Facebook Shares 3.23 New Facebook Fans per Minute New ZAGG.com traffic record by 234%
  10. 10. New fans duringthe 12 Weeks of Christmas New fans during the iPad-a-day Giveaway
  11. 11. Social Media & Baseball (Stats from 2011 MLB Season) 165,705 at bats 42,267 hits 4,552 home runs 98 grand slams
  12. 12. • 640% more clicks than average Facebook post• 105% more orders than average• 132% more revenue than average
  13. 13. Facebook Post Success • 461% more clicks than average Facebook post • 70% more orders than average • 82% more revenue than average
  14. 14. Social Media Campaign Model Reason to Share Easy to Measureable Share
  15. 15. ZAGG – The #1 Brand in Mobile Accessories Drew ConradZAGG Social Media Marketing Specialist Emaildrew@zagg.com or dconrad7@gmail.com Twitter @drewconrad
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