SMX Social 2012: Customer Acquisition

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SMX Social 2012: Customer Acquisition

  1. 1. • #24 on Fortune’s fastest growing companies of 2012• #1 on Utah Business Magazine’s fastest growing companies of 2012 Revenue 300 250 200 150 100 50 0 2008 2009 2010 2011 2012
  2. 2. • Revenue• New Visits• Visits from Email• Average Order Size
  3. 3. Revenue Growth vs. Email List Growth 2009 2010 2011 Email Flat 200% 50%Revenue 12% 66% 71%
  4. 4. Increase Email with Social: Giveaways
  5. 5. Increase Brand with Social: GiveawaysBrand Mentions During Black Friday/Cyber Monday 2012Source: Radian6 Salesforce Marketing Blog 11/26/2012
  6. 6. Increase Social with Email: Like Box on Landing Page • 30,000 new ‘Likes’ in 10 days • Growth of 164%
  7. 7. Increase Social with Email: Send Frequent Reminders
  8. 8. • Landing Pages• Content (blog posts)• Facebook Posts
  9. 9. • AdWords• Cost Per View• 15 Second Rule• Viewer Targeting (AdWords tools)• Cheaper than YouTube search
  10. 10. • Unique• Branded• Value Proposition• Make Viewer Smile
  11. 11. • @drewconrad• drewconrad.com• drew@zagg.com

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