Twitter and PR - nail in the coffin or silver bullet

9,642
-1

Published on

Drew Benvie's presentation at #twitterconf in London on 30 September 2010

Published in: Business
2 Comments
27 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,642
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
2
Likes
27
Embeds 0
No embeds

No notes for slide
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter & the PR industry. Nail in the coffin or silver bullet?   Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry. Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
  • Twitter and PR - nail in the coffin or silver bullet

    1. @drewb Twitter and PR Nail in the coffin or silver bullet? 30th September 2010 // Drew Benvie, 33 Digital
    2. Bullet or Nail? The future or the death knell?
    3. Twitter will kill PR as we know it
    4. !! This talk is not really about Twitter !! http://www.flickr.com/photos/christianpayne/2319417080/ 8
    5. Let’s start by going over what we already know http://www.flickr.com/photos/25541021@N00/3819908425/
    6. Twitter isn’t remotely new http://www.flickr.com/photos/25541021@N00/3819908425/
    7. Although to some, all this is cutting edge
    8. It isn’t hard to understand Twitter isn’t hard to understand
    9. Although some do get the wrong end of the stick
    10. ‘influence’ isn’t hard to achieve http://www.flickr.com/photos/25541021@N00/3819908425/
    11. At the end of the day, Twitter is about being a human, not an advert
    12. So where does that leave the PR profession? http://www.economist.com/node/15351002?story_id=15351002
    13. Permission to talk at the water cooler http://www.flickr.com/photos/pswansen/147322966/
    14. Big audiences Permission to talk to the audience direct http://www.flickr.com/photos/wishymom/566394520/ 8
    15. Like coverage in magazines i.e. not necessarily through old media http://www.flickr.com/photos/luismontemayor/2493393761/ 8
    16. Permission to get ‘coverage’ even when there’s no news
    17. Permission to listen to and help customers with problems
    18. Twitter spreads links. Links get clicks Twitter conversion Permission to see how much rates can range from 6-20% stuff you’re selling for once
    19. Permission to know your market better than you used to be able to, like CRM http://www.flickr.com/photos/25541021@N00/3819908425/
    20. And the elephant in the room http://www.thevalueengineers.com/wp-content/uploads/2009/10/banksy- elephant-in-room1.jpg
    21. New generations have tuned out of old media http://www.nytimes.com/2008/07/27/books/27reading.html?partner=rssuse rland&emc=rss&pagewanted=all
    22. Twitter is not a social network. This is not really about Twitter. It is just a gateway.
    23. Listen Measure Build Network Engage
    24. What does the Future PR Superhero look like? http://www.flickr.com/photos/eole/3215868087
    25. Blog Content Funnel
    26. Clusters of RSS feeds shit collect buzz about products, happens brand names, spokespeople and issues
    27. shit happens Twitterfeed packages the alerts and sends them to.......
    28. shit happens Twitter accounts that openly tweet alerts
    29. shit happens And an app on the phone send private alerts
    30. shit happens All controlled by a buzzing phone, through Twitter
    31. The New PR toolkit lets you Listen and be able to hear Speak and be able to be heard Create a strategy that is joined up across the whole of the marketing mix http://www.flickr.com/photos/neilt/2517652
    32. The New PR toolkit lets you Take more ownership and control of the customer journey Move beyond media relations to CRM, sales and marketing Have real understanding and control of the brand http://www.flickr.com/photos/neilt/2517652
    33. All PR will evolve. Survival of the fittest
    34. Thank you Cartoons courtesy of Hugh Macleod drew.benvie@33-digital.com 0207 608 4660 www.33-digital.com @drewb www.drewbenvie.com

    ×