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CIPR Social Summer - Location Location Location
 

CIPR Social Summer - Location Location Location

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    CIPR Social Summer - Location Location Location CIPR Social Summer - Location Location Location Presentation Transcript

    • @drewb #CIPRsmPR & location based social networks August 2011 // Drew Benvie, Hotwire Group
    • The future of social media.... Is mediaWhat is location based social networking
    • The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking
    • The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking Foursquare, Facebook Places.... Are the future
    • What is location based social networking Image courtesy of Foursquare
    • Image courtesy of Foursquare
    • How are brands being discussed? Image courtesy of Foursquare
    • As a brand, either you’re a place You add value to places You are at places What are brands currently doing
    • As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare
    • You add information to places What are brands currently doing
    • Or you are at places What are brands currently doing
    • Or you are at places What are brands currently doing
    • Or you are at places What are brands currently doing
    • You are at placesWhat are brands currently doing
    • You are at placesWhat are brands currently doing
    • You are at placesWhat are brands currently doing
    • Why do we do it? Image courtesy of digdang.com
    • 1. Social networking 2. Earning rewards 3. GamificationWhy do we do it?
    • The stream ExploreHow does it work?
    • Places SpecialsHow does it work?
    • Places SpecialsAnd Lists!
    • 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukAnd Lists!
    • 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukHow to do it as a brand
    • How does it work?
    • Deals
    • The opportunities for brandsWays to engage the consumerWays to draw in passers-by passers-Engage and cut through the noise
    • Blog Content Funnel
    • Coca Cola: Recycling King10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up- on-facebook-places
    • McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres- facebook-2010-9
    • Dose Espresso: RewardsFree coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
    • Badges: the game in Foursquare “Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
    • Future trends?
    • Automatic check insConnection to your walletConnection to your points Future trends?
    • Thank youCartoons courtesy of Hugh Macleod drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb