CIPR Social Summer - Location Location Location

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CIPR Social Summer - Location Location Location

  1. 1. @drewb #CIPRsmPR & location based social networks August 2011 // Drew Benvie, Hotwire Group
  2. 2. The future of social media.... Is mediaWhat is location based social networking
  3. 3. The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking
  4. 4. The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking Foursquare, Facebook Places.... Are the future
  5. 5. What is location based social networking Image courtesy of Foursquare
  6. 6. Image courtesy of Foursquare
  7. 7. How are brands being discussed? Image courtesy of Foursquare
  8. 8. As a brand, either you’re a place You add value to places You are at places What are brands currently doing
  9. 9. As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare
  10. 10. You add information to places What are brands currently doing
  11. 11. Or you are at places What are brands currently doing
  12. 12. Or you are at places What are brands currently doing
  13. 13. Or you are at places What are brands currently doing
  14. 14. You are at placesWhat are brands currently doing
  15. 15. You are at placesWhat are brands currently doing
  16. 16. You are at placesWhat are brands currently doing
  17. 17. Why do we do it? Image courtesy of digdang.com
  18. 18. 1. Social networking 2. Earning rewards 3. GamificationWhy do we do it?
  19. 19. The stream ExploreHow does it work?
  20. 20. Places SpecialsHow does it work?
  21. 21. Places SpecialsAnd Lists!
  22. 22. 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukAnd Lists!
  23. 23. 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukHow to do it as a brand
  24. 24. How does it work?
  25. 25. Deals
  26. 26. The opportunities for brandsWays to engage the consumerWays to draw in passers-by passers-Engage and cut through the noise
  27. 27. Blog Content Funnel
  28. 28. Coca Cola: Recycling King10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up- on-facebook-places
  29. 29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres- facebook-2010-9
  30. 30. Dose Espresso: RewardsFree coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
  31. 31. Badges: the game in Foursquare “Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
  32. 32. Future trends?
  33. 33. Automatic check insConnection to your walletConnection to your points Future trends?
  34. 34. Thank youCartoons courtesy of Hugh Macleod drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb

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