CIPR Social Summer - Location Location Location

@drewb #CIPRsmPR & location based social networks August 2011 // Drew Benvie, Hotwire Group

The future of social media.... Is mediaWhat is location based social networking

The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking

The future of social media.... Is mediaThe future of location-based social media.... location- Is social media What is location based social networking Foursquare, Facebook Places.... Are the future

What is location based social networking Image courtesy of Foursquare

Image courtesy of Foursquare

How are brands being discussed? Image courtesy of Foursquare

As a brand, either you’re a place You add value to places You are at places What are brands currently doing

As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare

You add information to places What are brands currently doing

Or you are at places What are brands currently doing

You are at placesWhat are brands currently doing

Why do we do it? Image courtesy of digdang.com

1. Social networking 2. Earning rewards 3. GamificationWhy do we do it?

The stream ExploreHow does it work?

Places SpecialsHow does it work?

Places SpecialsAnd Lists!

1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukAnd Lists!

1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpukHow to do it as a brand

How does it work?

The opportunities for brandsWays to engage the consumerWays to draw in passers-by passers-Engage and cut through the noise

Blog Content Funnel

Coca Cola: Recycling King10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up- on-facebook-places

McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres- facebook-2010-9

Dose Espresso: RewardsFree coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html

Badges: the game in Foursquare “Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable

Future trends?

Automatic check insConnection to your walletConnection to your points Future trends?

Thank youCartoons courtesy of Hugh Macleod drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb

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CIPR Social Summer - Location Location Location

by Drew Benvie on Aug 19, 2011

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CIPR Social Summer - Location Location Location — Presentation Transcript