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  • 1. Empowering businesses to increase sales through word of mouth over mobile. @dresenco
  • 2. Pain: Attract returning customers● Mobile advertising = broken● Mobile lead-generation = broken● Groupon model = broken No one is harnessing the power of word of mouth over mobile.
  • 3. I ❤ BettyBetty runs a small cosycafé Rococo in Ghent.Betty managed to build successful business with zero budget bysystematically rewarding word of mouth though public appreciation, privilegesand free drinks and chocolates.
  • 4. Bettys secret = Word of mouth● Reward loyal clients who invite new clients with a free liquor damour and chocolates.● Publicly show appreciation to loyal clients - the Betty hug"Turn customers into ambassadors.
  • 5. Every business has to● Keep clients coming back (loyalty) ○ Loyalty cards ○ Punchcards raised $13M● Attract new clients ○ SEO, Google, Yandex, ... ○ Daily deals: Groupon ○ Facebook Pages ○ Foursquare
  • 6. Groupon model = lie for business● Very low repeat business ○ One-time bargain hunters instead of loyal customers● > 70% of businesses wont ever run a 2nd groupon promotion.
  • 7. Foursquare ?● Check-in fatigue● Low #active users Dennis Crowley, Founder Foursquare● Low growth (2M/month)
  • 8. Huge opportunity 20.000.000 Foursquare users (aug 12) 200.000 Belly users (may 12)1.400.000.000 smartphones
  • 9. ThankYou - Brings social, mobileand rewards to the word of mouth.
  • 10. Proven hypotheses● People love to share what they love.● Word of mouth = more valued than any other type of advertising.● Rewards fuel more word of mouth
  • 11. Spasibo Mobile appStep 1: Select the businessyou want to share on mobile.Step 2: Select who you wantto share with on mobile.Step 3: Get rewards viamobile.
  • 12. Benefits for businesses● Quality customers ○ Attracts returning customers instead bargain hunters● Zero-effort ○ Your customers do the work (advertise) for you● Easy-to use ○ No tech-knowledge or gadgets required● More sales & revenue ○ Better & sustainable business ○ Rewards instead of crazy 70% discounts
  • 13. Business model● Subscription model for businesses● Paid recommendations● Lead-generation
  • 14. Team Alexander Dresen Serial entrepreneur, sold first tech-company at 19 for $1M, built 2 N°1 online communities (Benelux) from scratch to multi-million turnover, created and published glossy fashion magazine (failed), won Seedcamp in New York 11, raised funding from Atlas Ventures, mentored Farminers teams. Sergey Kalachev, Lead Alexander Borodich, mobile 14y experience Sales & Marketing client/front end/mobile senior Marketing Direct, developer, PhD Nuclear Science. Acronis, multiple exits, Glomper. Dmitry Amroyan, UI/UX Genious UI/UX designer with tech background, Glomper, TUI Advisor Alexander Pankov, Lead server High load systems Brice Le Blevennec, genious Yandex,, Begun Founder/CEO, Contactoffice, TUNZ, ... (1 IPO & multiple exits), UX
  • 15. Contacts Alexander Dresen +7.916.621.13.28