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Social approach layout
 

Social approach layout

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    Social approach layout Social approach layout Presentation Transcript

    • Social Media Networking
    • Being Social
      Not only about social networks or social media BUT…
      more about word of mouth and building/enabling relationships
    • Risk involve…
      While social networking people will make mistakes.
      We will be coming across few/lot of negative comments.
      The ONLY way to handle these is to
      HAVE MORE POSTIVE COMMENTS.
    • The most powerful social tool…
      Evangelists (fans)
      Customers
      Employers
      Partners
      Family
      No one

      “Someone who talks about us, praises us, recommend us…”
    • We have to create loyalty…
      We must develop TRUE relationships with our customers
    • Social networks
      +
      people
      +
      sharing
      _______________________
      unwavering loyalty
    • ?
      Our customers want to love us…
      But they don’t all the time – why not...
    • We deliver best product and services…
      BUT
      support (relationship) often lacks
    • Do we really one of the best???
      Checklist…
      • deliver great products
      • provide surprisingly great support
      • listen to the voice of your customers
      • be a relationship enabler
      • become a destination
      • create amazing experiences
    • Key Questions…
      Q.1: How can we find evangelist who want to talk about us?
      Q.2: How can we give them reasons to talk about us?
      Q.3: How can we help them to spread the word?
    • Steps Involved…
      Step#1: Indentify passion. Select a BIG Lifestyle, interest or a cause.
      Step#2: Ignite passion. Build a focused community around it.
      Step#3: Scale passion. Build scale by leveraging existing social networks.
    • Proposed process…
      Story telling
      Connecting
      Sharing Knowledge
      • Adding Value
      • Entertaining
      • Educating
      • Converting…
      (towards our final goal)
      • Engaging
      • Nurturing
    • Social Expansion Plan…
      Web
      Mobile
      Social Sites
      Conferences
      Events
      Social Clubs
      Groups
      Associations
      Community
    • How we can measure…
      How many people joined our social “hubs”
      How many people are actively participating in the communities
      How many turns and become our evangalists
      Revenue increase vs time involved

    • Social Networking Sites
      LinkedIn– Professional Networking (Users exchange information, idea & opportunities)
      Facebook – Branding Opportunities (Users connect and share)
      Twitter – Latest Updates (What’s happening right know)
      Orkut – Stay in touch
      You TUBE – Broadcasting
      Wordpress – Express Yourself
      Google – Search and share everything your like
      SlideShare– Publish & Share presentations
    • Blogging…
      Can help us to establish our brand as a credible expert
      Will help us to open conversation with potential future customers
      Showcase us as a master of the product
      We will gain insight into what prospects are looking for
      We can build the business around that
    • Things to plan…
      The “BIG” idea – A contagious idea
      Will we prepare and manage the content ourselves or …
      What should we focus upon…
      How to continuously trigger the community
      Cashing on the community
    • Flow…
      Our story
      Themes & selected content
      Storyline & Storytelling Plan
      Engagement, nurturing, conversion
      Promotion via Social Channels
      Gaining numbers
      Turning numbers into revenue
    • What all we can have…
      Customer driven - support communities
      Partner communities
      Ideation & research communities
      Corporate & employee blogs
      Social media contests
      Social marketplace – review & rate
    • Lets Plan…