Social Media Networking<br />
Being Social<br />Not only about social networks or social media BUT…<br /> more about word of mouth and building/enabling...
Risk involve…<br />While social networking people will make mistakes.<br />We will be coming across few/lot of negative co...
The most powerful social tool…<br />Evangelists (fans) <br />Customers<br />Employers<br />Partners<br />Family<br />No on...
We have to create loyalty…<br />We must develop TRUE relationships with our customers<br />
Social networks<br />+<br />people<br />+<br />sharing<br />_______________________<br />unwavering loyalty<br />
?<br />Our customers want to love us…<br />But they don’t all the time – why not...<br />
We deliver best product and services…<br />BUT<br />support (relationship) often lacks<br />
Do we really one of the best???<br />Checklist…<br /><ul><li>deliver great products
provide surprisingly great support
listen to the voice of your customers
be a relationship enabler
become a destination
create amazing experiences</li></li></ul><li>Key Questions…<br />Q.1: How can we find evangelist who want to talk about us...
Steps Involved…<br />Step#1: Indentify passion. Select a BIG Lifestyle, interest or a cause.<br />Step#2: Ignite passion. ...
Proposed process…<br />Story telling<br />Connecting<br />Sharing Knowledge<br /><ul><li>Adding Value
 Entertaining
 Educating
 Converting…</li></ul>(towards our final goal)<br /><ul><li>Engaging
 Nurturing</li></li></ul><li>Social Expansion Plan…<br />Web<br />Mobile<br />Social Sites<br />Conferences<br />Events<br...
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Social approach layout

  1. 1. Social Media Networking<br />
  2. 2. Being Social<br />Not only about social networks or social media BUT…<br /> more about word of mouth and building/enabling relationships<br />
  3. 3. Risk involve…<br />While social networking people will make mistakes.<br />We will be coming across few/lot of negative comments.<br />The ONLY way to handle these is to <br />HAVE MORE POSTIVE COMMENTS.<br />
  4. 4. The most powerful social tool…<br />Evangelists (fans) <br />Customers<br />Employers<br />Partners<br />Family<br />No one <br /> …<br />“Someone who talks about us, praises us, recommend us…”<br />
  5. 5. We have to create loyalty…<br />We must develop TRUE relationships with our customers<br />
  6. 6. Social networks<br />+<br />people<br />+<br />sharing<br />_______________________<br />unwavering loyalty<br />
  7. 7. ?<br />Our customers want to love us…<br />But they don’t all the time – why not...<br />
  8. 8. We deliver best product and services…<br />BUT<br />support (relationship) often lacks<br />
  9. 9. Do we really one of the best???<br />Checklist…<br /><ul><li>deliver great products
  10. 10. provide surprisingly great support
  11. 11. listen to the voice of your customers
  12. 12. be a relationship enabler
  13. 13. become a destination
  14. 14. create amazing experiences</li></li></ul><li>Key Questions…<br />Q.1: How can we find evangelist who want to talk about us?<br />Q.2: How can we give them reasons to talk about us?<br />Q.3: How can we help them to spread the word?<br />
  15. 15. Steps Involved…<br />Step#1: Indentify passion. Select a BIG Lifestyle, interest or a cause.<br />Step#2: Ignite passion. Build a focused community around it.<br />Step#3: Scale passion. Build scale by leveraging existing social networks.<br />
  16. 16. Proposed process…<br />Story telling<br />Connecting<br />Sharing Knowledge<br /><ul><li>Adding Value
  17. 17. Entertaining
  18. 18. Educating
  19. 19. Converting…</li></ul>(towards our final goal)<br /><ul><li>Engaging
  20. 20. Nurturing</li></li></ul><li>Social Expansion Plan…<br />Web<br />Mobile<br />Social Sites<br />Conferences<br />Events<br />Social Clubs<br />Groups<br />Associations<br />Community<br />
  21. 21. How we can measure…<br />How many people joined our social “hubs” <br />How many people are actively participating in the communities<br />How many turns and become our evangalists<br />Revenue increase vs time involved<br />…<br />
  22. 22. Social Networking Sites<br />LinkedIn– Professional Networking (Users exchange information, idea & opportunities)<br />Facebook – Branding Opportunities (Users connect and share)<br />Twitter – Latest Updates (What’s happening right know)<br />Orkut – Stay in touch<br />You TUBE – Broadcasting <br />Wordpress – Express Yourself<br />Google – Search and share everything your like<br />SlideShare– Publish & Share presentations<br />
  23. 23. Blogging…<br />Can help us to establish our brand as a credible expert<br />Will help us to open conversation with potential future customers<br />Showcase us as a master of the product<br />We will gain insight into what prospects are looking for<br />We can build the business around that<br />
  24. 24. Things to plan…<br />The “BIG” idea – A contagious idea<br />Will we prepare and manage the content ourselves or …<br />What should we focus upon…<br />How to continuously trigger the community<br />Cashing on the community<br />
  25. 25. Flow…<br />Our story<br />Themes & selected content<br />Storyline & Storytelling Plan<br />Engagement, nurturing, conversion<br />Promotion via Social Channels<br />Gaining numbers<br />Turning numbers into revenue <br />
  26. 26. What all we can have…<br />Customer driven - support communities<br />Partner communities<br />Ideation & research communities<br />Corporate & employee blogs<br />Social media contests<br />Social marketplace – review & rate<br />
  27. 27. Lets Plan…<br />

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