Being Social Not only about social networks or social media BUT… more about word of mouth and building/enabling relationships
Risk involve… While social networking people will make mistakes. We will be coming across few/lot of negative comments. The ONLY way to handle these is to HAVE MORE POSTIVE COMMENTS.
The most powerful social tool… Evangelists (fans) Customers Employers Partners Family No one … “Someone who talks about us, praises us, recommend us…”
We have to create loyalty… We must develop TRUE relationships with our customers
Social networks + people + sharing _______________________ unwavering loyalty
? Our customers want to love us… But they don’t all the time – why not...
We deliver best product and services… BUT support (relationship) often lacks
Do we really one of the best??? Checklist…
deliver great products
provide surprisingly great support
listen to the voice of your customers
be a relationship enabler
become a destination
create amazing experiences
Key Questions… Q.1: How can we find evangelist who want to talk about us? Q.2: How can we give them reasons to talk about us? Q.3: How can we help them to spread the word?
Steps Involved… Step#1: Indentify passion. Select a BIG Lifestyle, interest or a cause. Step#2: Ignite passion. Build a focused community around it. Step#3: Scale passion. Build scale by leveraging existing social networks.
Proposed process… Story telling Connecting Sharing Knowledge
(towards our final goal)
Social Expansion Plan… Web Mobile Social Sites Conferences Events Social Clubs Groups Associations Community
How we can measure… How many people joined our social “hubs” How many people are actively participating in the communities How many turns and become our evangalists Revenue increase vs time involved …
Social Networking Sites LinkedIn– Professional Networking (Users exchange information, idea & opportunities) Facebook – Branding Opportunities (Users connect and share) Twitter – Latest Updates (What’s happening right know) Orkut – Stay in touch You TUBE – Broadcasting Wordpress – Express Yourself Google – Search and share everything your like SlideShare– Publish & Share presentations
Blogging… Can help us to establish our brand as a credible expert Will help us to open conversation with potential future customers Showcase us as a master of the product We will gain insight into what prospects are looking for We can build the business around that
Things to plan… The “BIG” idea – A contagious idea Will we prepare and manage the content ourselves or … What should we focus upon… How to continuously trigger the community Cashing on the community
Flow… Our story Themes & selected content Storyline & Storytelling Plan Engagement, nurturing, conversion Promotion via Social Channels Gaining numbers Turning numbers into revenue
What all we can have… Customer driven - support communities Partner communities Ideation & research communities Corporate & employee blogs Social media contests Social marketplace – review & rate