Knowledge Management
VIII specialized seminar
All about Virtual Communities
on Public Administrations
Why CoP? How to improve it?
Balance, Openess, Community profiles
Dolors Reig, El caparazón

Different kind of communities, differents goals:
Communities already exists © Will Lion CC BY- NC - ND

Communication - Conversation
A community can born wherever
it occurs a conversatoin
EASY, ABUNDANT
It was never so easy to create
groups (community concept is
not scarce yet) Clay Shirky

Virtual CoPs Orientation, Goals
 Individual  Organizational
1. Social Learning (P2P), 1. Knowledge management
-Learning to know – to be (Seeley Brown) -Learning organizations (Senge), Benchmarking
(Expertesa) -Corporate expertise
-Digital Competencies, Digital Wisdom. -Knowledge products
-Project, product development across different areas.
-Collaboration
2. Relationships
–Positive work environment
2. Relationships
– Atention
- Context Providing 3. Digital Reputation: Label construction
- Work satisfaction -Organizational Atention, Relevance, Visibility
-Digital identity construction (e-portfolios) - Antenna
-Social enterprise Culture (CSR)
3. Professional Reputation
-Expertise Projection (Institutional e-portfolio)
-Relevance, +Atention, Visibility, voice
-Antenna
-Self-Realization

New scarcity: Atention, relevance
-Needs balance
KNOWLEDGE
INTERACTION
VISIBILIY – REPUTATION - ANTENA
Individual needs Institutional needs
(group aglutinadors del grup)

Learning / Knowledge
 Comunitats orientades a contingut, projectes
concrets: Wikipedia
 Comunitats d´experts, orientades a solució de
problemes.
PLE
FÒRUMS
WIKIS

CoPs as a central element in Open Social Learning
Cop
Cop
Cop
Communities of Practice:
a Social Discipline of
Learning (Wenger)
Modificat de

Community and learning PERSONALIZED
 Until now, the filter was professional post-production. In the era of
mass amateurism, things are first published and then filtered through
folksonomías, links, etc... Collaborative knowledge construction.
 The best content, evaluated in a P2P way or with new criteria in the
network, become part of the institution (increasing knowledge of
discipline)

Relationship
 Open ended Conversation communities: Social and technichal dialog.
 Relationship oriented Communities
FORUMS, CHATS,
MICROBLOGGING

Visibility, Reputation
 Individual Participation oriented Communities
Corporative Blogs
Social, Interest networks
Blog Planets
Mashups – Institutional e-portfolios
BLOGS (microsoft)

Human motivation pyramid (Maslow)
Interest networks
come form self-
3. Visibility, Relevance
actualization drive
Personal Learning Networks
1. Knowledge
Social
networks
come from
affection
2. Relationship, Atention

7 principles, 5 towards openness
1. Design for development
2. Open dialogue between internal and external perspectives
3. Invite different levels of partitipation
4. Development of public and private spaces
5. Focus on values
6. Merge familiarity and stimulus
7. Create a pace for community participation
7 principles from Wenger, E., McDermott, R., & Snyder, W. M. (2002). Cultivating Communities of
Practice. Boston: Harvard Business School Press.

Openness as a success key
street exit © [phil H] CC BY – NC ND

Natural evolution as networks:
http://www.orgnet.com/BuildingNetworks.pdf

Boundaries, areas
Privacity, regulations World WIDE Web

Network amplifies effects
 Individual  Organizational
1. 2.0 Learning 1. Fluid Knowledge
2. Relationships , 2. Relationships,
conversation conversation
3. Digital reputation 3. Digital Reputation

More about Orientations

Thanks!