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Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
Sitting On The Fence
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Sitting On The Fence

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This is my personal brand plan. It is a work in progress and will be updated as I grow, gain experience and mature. Nothing is ever written in stone! This experience has brought me closer to moving …

This is my personal brand plan. It is a work in progress and will be updated as I grow, gain experience and mature. Nothing is ever written in stone! This experience has brought me closer to moving off the fence.

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  • 1. Sitting on the fence<br />PERSONAL BRAND PLAN FOR DEBBIE<br />
  • 2. Simply Undecided….<br />Social media has me sitting on the fence. I’m simply undecided. <br />But what does this mean? Sitting on the fence describes someone who is undecided about an issue, rather than taking a firm stand on one side. <br />So, to adopt or not adopt that is the question!<br />
  • 3. Brand Statement<br />To hop the fence and find myself on the other side.<br />It is time to cross boundaries and no longer resist SOCIAL MEDIA.<br />To create an online presence, utilizing the skills and knowledge obtained in school, which will reflect my opinions and interests.<br />
  • 4. Key Messages<br />Drop the LUDDITE mentality<br />Be smartbe funny be myself be hone<br />continue to grow & LEARN<br />Communicatoradaptablemotivated <br />SOCAIBLEevolve CONFIDENT<br />
  • 5. Objectives<br />To educate myself on social media and its benefits<br />Become familiar with the different type of social media applications<br />Build a greater ONLINE presence<br />To increase my social media engagement<br />
  • 6. Exactly how am I going to do all this? Strategies…<br />Read articles written about social media<br />Attend social media events<br />Participate in relevant online communities<br />review RSS reader to be relevant and current<br />Create a blog<br />Join social media applications<br />
  • 7. Make twitter my best friend by signing on daily<br />Create a RSS feed<br />Join IABC & CPRS to establish connections with professionals in Toronto<br />Spend at least 3 hours online a day<br />Follow blogs that pertain to my interests<br />Have weekly on bi-weekly blog posts<br />Comment on other blogs<br />TACTICS<br />
  • 8. Critical Path<br />
  • 9. SWOT Analysis<br />Strengths<br /><ul><li>Social, friendly, likable, positive
  • 10. Experience working with the public
  • 11. Always willing to learn
  • 12. creative
  • 13. Trilingual</li></ul>Weakness<br /><ul><li>Reluctant to adopt social media
  • 14. No online presence
  • 15. Limited direction in career path
  • 16. No connections in PR world</li></li></ul><li>SWOT continued<br />Opportunities<br /><ul><li>To network with young professionals
  • 17. Build connections with PR practitioners
  • 18. Become a HUMBER graduate
  • 19. Volunteer with various companies to gain insight
  • 20. Intern – gain valuable work experience</li></ul>Threats<br /><ul><li>Competition from other students
  • 21. Inability to manage all social media applications at once
  • 22. Fear of jumping off the fence</li></li></ul><li>Channels<br />TWITTER<br />FACEBOOK<br />LINKEDIN<br />BLOG – IN THE LOOP<br />wordpress<br />NING – HUMBER<br />DEL.ICIO.US<br />WIKIS<br />More to be added…<br />

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