Sitting On The Fence
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Sitting On The Fence

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This is my personal brand plan. It is a work in progress and will be updated as I grow, gain experience and mature. Nothing is ever written in stone! This experience has brought me closer to moving ...

This is my personal brand plan. It is a work in progress and will be updated as I grow, gain experience and mature. Nothing is ever written in stone! This experience has brought me closer to moving off the fence.

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Sitting On The Fence Presentation Transcript

  • 1. Sitting on the fence
    PERSONAL BRAND PLAN FOR DEBBIE
  • 2. Simply Undecided….
    Social media has me sitting on the fence. I’m simply undecided.
    But what does this mean? Sitting on the fence describes someone who is undecided about an issue, rather than taking a firm stand on one side.
    So, to adopt or not adopt that is the question!
  • 3. Brand Statement
    To hop the fence and find myself on the other side.
    It is time to cross boundaries and no longer resist SOCIAL MEDIA.
    To create an online presence, utilizing the skills and knowledge obtained in school, which will reflect my opinions and interests.
  • 4. Key Messages
    Drop the LUDDITE mentality
    Be smartbe funny be myself be hone
    continue to grow & LEARN
    Communicatoradaptablemotivated
    SOCAIBLEevolve CONFIDENT
  • 5. Objectives
    To educate myself on social media and its benefits
    Become familiar with the different type of social media applications
    Build a greater ONLINE presence
    To increase my social media engagement
  • 6. Exactly how am I going to do all this? Strategies…
    Read articles written about social media
    Attend social media events
    Participate in relevant online communities
    review RSS reader to be relevant and current
    Create a blog
    Join social media applications
  • 7. Make twitter my best friend by signing on daily
    Create a RSS feed
    Join IABC & CPRS to establish connections with professionals in Toronto
    Spend at least 3 hours online a day
    Follow blogs that pertain to my interests
    Have weekly on bi-weekly blog posts
    Comment on other blogs
    TACTICS
  • 8. Critical Path
  • 9. SWOT Analysis
    Strengths
    • Social, friendly, likable, positive
    • 10. Experience working with the public
    • 11. Always willing to learn
    • 12. creative
    • 13. Trilingual
    Weakness
    • Reluctant to adopt social media
    • 14. No online presence
    • 15. Limited direction in career path
    • 16. No connections in PR world
  • SWOT continued
    Opportunities
    • To network with young professionals
    • 17. Build connections with PR practitioners
    • 18. Become a HUMBER graduate
    • 19. Volunteer with various companies to gain insight
    • 20. Intern – gain valuable work experience
    Threats
    • Competition from other students
    • 21. Inability to manage all social media applications at once
    • 22. Fear of jumping off the fence
  • Channels
    TWITTER
    FACEBOOK
    LINKEDIN
    BLOG – IN THE LOOP
    wordpress
    NING – HUMBER
    DEL.ICIO.US
    WIKIS
    More to be added…