Mobile Marketing Conference 2011

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deck I used at the conference in Manila

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  • Conversations nearby. And so much more. But it all started from conversations.
  • Works on any phone
  • Case studies. The crazy ways brands have been using koprol for a long time
  • Its gonna change how you see your market and how you interact with customers
  • Viral = open, discover by location, strong communityConsumers = consumerist topics, network of consumers, rich demography
  • Mobile Marketing Conference 2011

    1. 1. Trends, Yahoo! & Koprol 4 Biz<br />Michael Smith Jr.<br />Yahoo! - Director of Global Tech Initiatives<br />smitty@yahoo-inc.com<br />@dreampipe<br />
    2. 2. Anyone?<br />
    3. 3. 10001100<br />Anyone?<br />
    4. 4. Anyone?<br />
    5. 5. Anyone?<br />
    6. 6. IS THE PREMIER<br />DIGITAL MEDIA COMPANY<br />...and we’re on a mission<br />TO CREATE DEEPLY PERSONAL DIGITAL EXPERIENCES<br />
    7. 7. The Innovation Economy<br />The Extreme Future as proffered by<br />James Canton, Ph.D.<br />author of the exteme future<br />I + C + D = P2 <br />
    8. 8. Innovation + Capitalism + Democracy = <br />Prosperity & Peace<br />
    9. 9. 2 Major Trends to Watch<br />Communications: The creation of new ways to connect information, people, & financial transactions in REAL TIME. The software, games, programs and content.<br />Peer-to-Peer Economy: Transactions between individuals or a group of individuals - not between corporations and individuals<br />
    10. 10. Communications is SoLoMo<br />
    11. 11. Peer to Peer Emerges<br />Remember Napster?<br /><ul><li> Square
    12. 12. AirBnB
    13. 13. OneFineStay
    14. 14. RelayRides
    15. 15. KickStarter</li></li></ul><li>Supporting Cast Members<br />Radically altered publishing models<br />Consumer Consumption Habits Evolving<br />Geo-Spatial / Location<br />Powerful Mobile Computing<br />Mobile Payments<br />App Economy<br />
    16. 16. Powerful Mobile Computing<br />We carry in our hands more computer power than my original Mac had<br />Tablet computing is NOT a fad!<br />The pre pay & post pay world are at odds with the true capabilities of smart phones<br />Real-time is huge but data is costly<br />
    17. 17. if life is so digital...<br />WHY AREN’T OUR PUBLICATIONS?<br />
    18. 18. OUR<br />APPROACH<br />TO<br />CONNECTED<br />DEVICES<br />
    19. 19. OUR<br />APPROACH<br />TO<br />CONNECTED<br />DEVICES<br />
    20. 20. THE<br />GROWING PROBLEMFOR PUBLISHERS<br />
    21. 21. introducing<br />LIVESTAND IS A DIGITAL NEWSSTAND THAT OFFERS A WEALTH OF EVER-CHANGING CONTENT, CONTINUOUSLY PROGRAMMED BY A PERSON’S INTERESTS. <br />
    22. 22.
    23. 23. Geo-Spatial / Location<br />Look at the world & what’s around you via space / proximity<br />Discover people / things based on proximity not just social graph & search<br />Communicate & collaborate & trade based on proximity<br />The new space / time continuum <br />
    24. 24.
    25. 25. Social<br />Facebook is the social graph but will it be the only? Is it the only way to do it?<br />1:few is seeing a resurgence. I want to share * with X,X,X right now. Diaspora got funded for a reason <br />Privacy is an ongoing battle - identity protection & identity theft will be a big business <br />Is social the new walled-garden?<br />
    26. 26. What is Koprol?<br />Conversations with people nearby. And so much more.<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30. Brands have been using Koprol since its early days<br />
    31. 31.
    32. 32.
    33. 33. What’s special about Koprol?<br />Mobile<br />Local<br />Open & Viral<br />Discovery<br />Fun Community<br />Consumers<br />Fast Growing<br />
    34. 34. Introducing KOPROL FOR BUSINESS<br />
    35. 35. Features<br />Create a Business Profile<br />Claim Your Koprol Places<br />Connect with Visitors<br />
    36. 36. 1. Create a Business Profile<br />Conversations with Followers<br />Customize with photos & wallpaper<br />Monitor statistics of your followers<br />Multiple admins<br />
    37. 37. 2. Claim Your Koprol Places<br />Keep your details updated<br />Customize with photos & wallpaper<br />Monitor statistics of your visitors<br />Claim multiple places<br />
    38. 38. 3. Connect with Visitors<br />Conversations with visitors<br />Sticky posts<br />Different posts for different places<br />
    39. 39. Why KOPROL FOR BUSINESS?<br />Viral - Conversation & Community<br />Network of Consumers<br />World-Class Local Support<br />
    40. 40. Price:<br />FREE<br />Apply now at koprol.com/business<br />
    41. 41. Summary<br />Communications and peer to peer<br />Mobility & location will be big<br />Consumer trends will be forever altered when it comes to communications & consumption of media<br />Watch Yahoo’s! tablet products for more<br />Join Koprol! <br />

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