US Grocery Retailer
Presented By:
Bhupender Singh
Gaurav Soni
Javed Sida
Pankaj Kumar
Rahul Jain
Shaunak Ponkshe
Sh...
Background
• 1916 started by John & Walter Wegmans as
a Wegmans food market
• Headquarter Gates ,New York
• Known for peop...
Product Line
• Beverages
• Grocery items
• Seafood items
• Bakery supplies
• Floral
• Pastries
• Restaurants
• Pharmacy
• ...
Internal and Interactive Marketing
Employee Friendly
Flamboyant
Customer Experience
•
Employee
Friendly
Internal Marketing
Advantage of Wegmans store
• Extremely fresh food and good
variety of goods
• Variety of products
• Larger store area
• Sp...
Flamboyant
Customer
service
Customer Service
Convenience customer
service
Checkout line which has
not too long
Offer helping hand for
wandering cus...
Job
Specification
Career
Decisions
Development
Compensation
Bubble
Chart
Bubble System
Wagmans Way Strategy
• Consistent low price model
• Extremely high margin
• Relationship with partners
• Better forecastin...
Wegmans And Walmart
Wagmans
• Using CLP model
• Employee first and
customer second
• Never compromise with
margin
• Huge p...
SWOT Analysis
Strength
• Diversify product portfolio
• Recognition for standard
• Strong footfall in US market
Weakness
• ...
Wegmans way  retail mgt.
Wegmans way  retail mgt.
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Wegmans way retail mgt.

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Wegmans way retail mgt.

  1. 1. US Grocery Retailer Presented By: Bhupender Singh Gaurav Soni Javed Sida Pankaj Kumar Rahul Jain Shaunak Ponkshe Shrihari Mitkari
  2. 2. Background • 1916 started by John & Walter Wegmans as a Wegmans food market • Headquarter Gates ,New York • Known for people centered values • Known as a premium priced retailer • USP- satisfy customer through employee satisfaction • Till 2012- got 15 times place in Fortune Magazine’s100 best companies for work • Slogan-”Everyday You Get our Best”
  3. 3. Product Line • Beverages • Grocery items • Seafood items • Bakery supplies • Floral • Pastries • Restaurants • Pharmacy • Giftcards • Dairy • Personal care • Cookware,Tableware,Accessories
  4. 4. Internal and Interactive Marketing Employee Friendly Flamboyant Customer Experience
  5. 5. • Employee Friendly
  6. 6. Internal Marketing
  7. 7. Advantage of Wegmans store • Extremely fresh food and good variety of goods • Variety of products • Larger store area • Specialty shops-400 different varieties • Stores within store • Cross Merchandize
  8. 8. Flamboyant Customer service
  9. 9. Customer Service Convenience customer service Checkout line which has not too long Offer helping hand for wandering customers Full service website Gourmet cooking classes
  10. 10. Job Specification Career Decisions Development Compensation Bubble Chart Bubble System
  11. 11. Wagmans Way Strategy • Consistent low price model • Extremely high margin • Relationship with partners • Better forecasting and distribution system
  12. 12. Wegmans And Walmart Wagmans • Using CLP model • Employee first and customer second • Never compromise with margin • Huge product line • More professional & classier Wallmart • Using EDLP model • Customer is the Boss • Compromise with margin • Limited product line • As compare to Wegmans less professional
  13. 13. SWOT Analysis Strength • Diversify product portfolio • Recognition for standard • Strong footfall in US market Weakness • Product recalls • Limited geographical concentration Opportunity • Growing organic food industry • Growing opportunities in etailing Threat • Highly competitive market • Perishable goods • Organized shoplifting
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