Social Media SEO for Business
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Social Media SEO for Business



How to use Social Media SEO for your business

How to use Social Media SEO for your business



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Social Media SEO for Business Social Media SEO for Business Presentation Transcript

  • Building an Online Presence
  • Social media? Que?
  • It’s all about SEO Search Engine Optimization View slide
  • Become Visible View slide
  • Stand Out
  • Become part of one or many groups with similar aims
  • Groups form and reform depending on individual requirements Fluid Interconnected Global Peer to peer
  • Company vs Individual Data stream Professional networking Social media sites Social Media SEO for Professionals
  • Visual Guide to Twitter
  • Create an online profile •Who are we •How do we create a profile • How do people find us?
  • Who are we ? • Individual url address • Individual webpage
  • LinkedIn • Interactive Online CV • Connect • Discussion Groups • Network • Status Updates • Slideshare • TripIt
  • • Professional or Personal • Your individual webpage • Share information • Photos/videos • Status updates • NEVER give your birthdate
  • h"p://‐breakdown‐of
  • Share Information with your group
  • Twitter is a Search Engine
  • Use Twitter for Research
  • Twouble w Twitters
  • 60% of new twitter users drop out after the first month
  • Whether you’re a startup or an established company, your customers are probably on Twitter And whether you like it or not, they’re going to complain and praise your company and products on Twitter Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum How Your Company Can Build A Community on Twitter
  • Google Profile
  • Gather Information Social bookmarking for Research and Sharing
  • Gathering information doesn’t have to be hard
  • RSS feeds - really simple syndication
  • GoogleReader • Gathers & Sorts Information • News • Blogs • Research • Friend Information
  • Feedly
  • Social Bookmarking
  • Delicious
  • Diigo
  • Give the thumbs up & share
  • Blogs Share and record your information
  • • ScienceBlogs • ResearchBlogs Aggregators • AcademicEarth • YouTubeEdu
  • New Business is Interactive & Social
  • Gary Larson (The Far Side) threatens Fans if they use his comics Scott Adams encourages fans to show his comic strips on website and change the text Who gets more exposure?
  • FlatWorld Books
  • Open Course Ware • Tailor-made to each individual • Content free to use and reuse, created by institutions and individuals • Flexible delivery • peer to peer learning
  • Clicked on link + page asks for subscription = close page + go to another site. Conclusion: Not good business model @JemimaKiss - Guardian Newspaper
  • 70% of purchase decisions are based on friend recommendations in this case the social network the network markets Listen to and respond to the network David Cushman