Social Media SEO for Business

Building an Online Presence www.heidiallen.id.au

Social media? Que? www.heidiallen.id.au

It’s all about SEO Search Engine Optimization www.heidiallen.id.au

Become Visible www.heidiallen.id.au

Stand Out www.heidiallen.id.au

Become part of one or many groups with similar aims www.heidiallen.id.au

Groups form and reform depending on individual requirements Fluid Interconnected Global Peer to peer www.heidiallen.id.au

Company vs Individual Data stream Professional networking Social media sites Social Media SEO for Professionals www.heidiallen.id.au

Visual Guide to Twitter www.heidiallen.id.au

Create an online profile •Who are we •How do we create a profile • How do people find us? www.heidiallen.id.au

www.heidiallen.id.au

Who are we ? • Individual url address • Individual webpage www.heidiallen.id.au

LinkedIn • Interactive Online CV • Connect • Discussion Groups • Network • Status Updates • Slideshare • TripIt www.heidiallen.id.au

• Professional or Personal • Your individual webpage • Share information • Photos/videos • Status updates • NEVER give your birthdate www.heidiallen.id.au

h"p://www.insocialmedia.com/proﬁles/blogs/demographic‐breakdown‐of Feb 2009 www.heidiallen.id.au

Share Information with your group www.heidiallen.id.au

Twitter is a Search Engine www.heidiallen.id.au

Use Twitter for Research www.heidiallen.id.au

Twouble w Twitters www.heidiallen.id.au

60% of new twitter users drop out after the ﬁrst month www.heidiallen.id.au

Whether you’re a startup or an established company, your customers are probably on Twitter And whether you like it or not, they’re going to complain and praise your company and products on Twitter Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum How Your Company Can Build A Community on Twitter www.heidiallen.id.au

Google Proﬁle http://www.google.com/proﬁles/heidi.gabriele www.heidiallen.id.au

Gather Information Social bookmarking for Research and Sharing www.heidiallen.id.au

Gathering information doesn’t have to be hard www.heidiallen.id.au http://amazingallphotos.blogspot.com/

RSS feeds - really simple syndication www.heidiallen.id.au

GoogleReader • Gathers & Sorts Information • News • Blogs • Research • Friend Information www.heidiallen.id.au

Feedly www.heidiallen.id.au

Social Bookmarking www.heidiallen.id.au

Delicious www.heidiallen.id.au

Give the thumbs up & share www.heidiallen.id.au

Blogs Share and record your information www.heidiallen.id.au

• ScienceBlogs • ResearchBlogs Aggregators • AcademicEarth • YouTubeEdu www.heidiallen.id.au

New Business is Interactive & Social www.heidiallen.id.au

Gary Larson (The Far Side) threatens Fans if they use his comics Scott Adams encourages fans to show his comic strips on website and change the text Who gets more exposure? www.heidiallen.id.au

FlatWorld Books www.heidiallen.id.au

Open Course Ware • Tailor-made to each individual • Content free to use and reuse, created by institutions and individuals • Flexible delivery • peer to peer learning www.heidiallen.id.au

Clicked on link + page asks for subscription = close page + go to another site. Conclusion: Not good business model @JemimaKiss - Guardian Newspaper www.heidiallen.id.au

70% of purchase decisions are based on friend recommendations in this case the social network the network markets Listen to and respond to the network David Cushman BrandoSocial.com www.heidiallen.id.au

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Social Media SEO for Business

by Heidi Allen on Sep 08, 2009

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Social Media SEO for Business — Presentation Transcript