• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Monetising social media in publishing
 

Monetising social media in publishing

on

  • 944 views

How can you use social media to generate revenue in publishing

How can you use social media to generate revenue in publishing

Statistics

Views

Total Views
944
Views on SlideShare
943
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Monetising social media in publishing Monetising social media in publishing Presentation Transcript

    • Monetising Social Mediacontact@HeidiAllen.id.au heidiallen.id.au
    • Magazine of the Year 2011
    • Successful PublishingCompanies are Technology Companies
    • Today, …publishers are production companies, specializing in services likeeditorial, copyediting, and, in some cases, sales and marketing.My claim is that in ten to twenty years, …publishers will be technology companies.
    • By this, I don’t just mean that they’ll beheavy users of technology, or employ a large IT staff. I mean they’ll be technology-driven companies in a similar way to, say, Google or Apple.
    • That is, their foundation will be technological innovation, and most key decision-makers will be people with deep technological expertise. Those publishers that don’t become technology driven will die off.Michael Nielsen - Is scientific publishing about to be disrupted June 2009http://michaelnielsen.org/
    • Publishers are upskilling looking for new marketing channels & business models
    • static webpages versus
    • Dynamic shareablecontentWeb version 2.0 Active
    • This is important forGoogle Juice
    • Google Juice being found online and Social Media go hand in hand it helps withSEO = search engine optimisation
    • 9 in 10 Australian’s online are looking for opinions aboutproducts and services http://blog.nielsen.com/nielsenwire/global/australia-getting- more-social-online-as-facebook-leads-and-twitter-grows/
    • How do you Yourhelp them find Website you? Inbound Marketing Marketing ~ Evidence ~ Case study ~ Science ~ Monetising
    • Marketing Inbound has Marketingchanged Outbound Marketing
    • Your WebsiteShow me the evidence
    • Inbound marketing channels have a low-costadvantageHubspot: The State of Inbound Marketing 2011
    • Businesses consistently ranked inbound marketingchannels as having costs lower than outbound channelsHubspot: The State of Inbound Marketing 2011
    • Inbound Channels Convert Leads into CustomersHubspot: The State of Inbound Marketing 2011
    • Customer Acquisition through Blogs is DirectlyRelated to Frequency of PostsHubspot: The State of Inbound Marketing 2011
    • Which Channels are important?Hubspot: The State of Inbound Marketing 2011
    • Test your channelsHubspot: The State of Inbound Marketing 2011
    • Key takeaways:Traditional outbound marketing techniques – direct mail, print advertising andtelemarketing – are becoming less effective.Buyers are tune these messages out and have the capability to evaluate theproducts and services they need on their own. Inbound marketing channels have a low-cost advantage Blogs and social media channels are generating real customers Blogs generate leads: 85% of businesses rated their company blogs as useful, important, or criticalAs a result, businesses are transforming their marketing efforts to focus moreon inbound programs that allow customers to find them.
    • How is Social Your WebsiteMedia being used in Publishing?Marketing ~ Evidence ~ Case study ~ Science ~ Monetising
    • Publishers are becomingtechnology companies monetising their online presenceusing inbound marketing
    • Publishing Companies are Technology Companies
    • Suggestions
    • Start Simple anddon’t get distracted
    • Outbound Marketing is expensiveand becoming less effectiveInbound marketing is cheaper andmore targettedBlogs, as well as FB and Twitter, arekey lead generation tools for B2Corganisations
    • You might be aiming to use all these inyour inbound marketing campaign Your Website HeidiAllen.id.au
    • Start Simple Your Website
    • “I don’t have ADD I have ADOS:Attention Deficit… Ooh! Shiny!” Peter Shankman
    • Monetising Social Mediacontact@HeidiAllen.id.au heidiallen.id.au