Health and wellness in a digital age

Health and Wellness in a Digital Age www.HeidiAllen.id.auBodyinMind.org Digital Strategy in Health

Health is a BusinessBusiness is becoming Interactive & Social

static webpages

Dynamic shareablecontentWeb version 2.0 Active

Why is there a slow uptake of using social media in health?

Nature (2011) 496, 286-7

But Health is online Guidelines onsocial media use forpractitioners and students

@sandnsurf

What about us as Consumers?

How many of us have googled a symptom?How many of us have walked out of thedoctors office not completely understandingwhat was said?

50 % of people do not understandwhat their Doctor told them 75 % of people visiting the emergency room do not understand the diagnosis or the instructions given http://medtopicwriter.com/2011/06/03/are-doctors-with-social-media-presence-bett NEJM: http://www.nejm.org/doi/full/10.1056/NEJMp0805631

http://pewinternet.org/Trend-Data/ Online-Activites-Total.aspx83% of adults online use theinternet to look for healthinfo

How do we know theinformation we are getting is good?

Government Websites - may not look sexi but aregreat resources

What about long term illness?

BensFriends.org: Rare Disease Patient Communities

Frost J et al, Social uses of Personal Health information within PatientsLikeMe Slideshare: http://slidesha.re/qus6bD

Personally ControlledElectronic Health Record

Health and Wellness in a Digital Age www.HeidiAllen.id.auBodyinMind.org Digital Strategy in Health

http://www.symplur.com	135
http://heidiallen.id.au	115
http://mywebcollection.blogspot.com	27
http://paper.li	3
http://translate.googleusercontent.com	2
http://itinformer.com.au	2
http://www.itinformer.com.au	1
http://twitter.com	1
http://mywebcollection.blogspot.de	1

Health and wellness in a digital age

by Heidi Allen on Aug 12, 2011

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Health and wellness in a digital age — Presentation Transcript