Australian social media stats for download — Presentation Transcript
Social Media Stats
www.HeidiAllen.id.au
Digital Strategy in Health
Australia :
9 million monthly active users,
8 million over 18 yrs old
75% have visited Facebook, 59% have a Facebook profile
The average time spent on Facebook per month is 8:19
hours (7.5 hours more than YouTube)
Nov 2010
Globally :
190 M users,
tweeting 65M times a day
only a small percentage are active
tweeters
Australia :
2.5M accounts 84% over 24 yrs old
14% ‘follow’ companies or organizations
(up from 5% in 2008)
Most accounts are in NSW (>35%),
Victoria (27%)
Different sites - different
audiences
Twitter :
instant gratification & dissemination of
information
short life expectancy
Facebook :
higher level of engagement
Twitter has followers
Facebook has friends
LinkedIn :
Largest networking site for professionals in Australia
and NZ
Globally: over 70 million members in over 200
countries
Australia: 1.9M professionals
Australia is one of LinkedIn’s top performing
countries, particularly when viewed as a factor of
professionals per capita
