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Australian social media stats for download

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    Australian social media stats for download Australian social media stats for download Presentation Transcript

    • Social Media Stats www.HeidiAllen.id.au Digital Strategy in Health
    • Australia : 9 million monthly active users, 8 million over 18 yrs old 75% have visited Facebook, 59% have a Facebook profile The average time spent on Facebook per month is 8:19 hours (7.5 hours more than YouTube) Nov 2010
    • Globally : 190 M users, tweeting 65M times a day only a small percentage are active tweeters Australia : 2.5M accounts 84% over 24 yrs old 14% ‘follow’ companies or organizations (up from 5% in 2008) Most accounts are in NSW (>35%), Victoria (27%)
    • Different sites - different audiences Twitter : instant gratification & dissemination of information short life expectancy Facebook : higher level of engagement Twitter has followers Facebook has friends
    • LinkedIn : Largest networking site for professionals in Australia and NZ Globally: over 70 million members in over 200 countries Australia: 1.9M professionals Australia is one of LinkedIn’s top performing countries, particularly when viewed as a factor of professionals per capita