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Applying social media strategy for clinicians and researchers

by Heidi Allen on Apr 19, 2010

  • 2,059 views

How to use social media in health and research professionally

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How to use social media in health and research professionally

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health and social media social media clinical social media digital strategy health marketing inbound marketing health medicine digital health media

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9 Embeds 128

http://heidiallen.id.au 85
http://net7.blogspot.com 22
http://www.slideshare.net 7
http://paper.li 4
http://net7.blogspot.com.au 4
http://net7.blogspot.com.es 3
http://net7.blogspot.ca 1
http://net7.blogspot.fr 1
http://net7.blogspot.co.uk 1

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  • dreamingspires Heidi Allen , Digital Strategy and Consulting at On Line I'm sure there are more than one of those pics around! Certainly don't give it up, who knows where it came from, and it looks great in the presentation. I just meant it's great to meet someone in a similar area, using social media, and the picture was the icing on the cake - like meeting something familiar in unexpected places - Nice!

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  • ctsinclair Christian Sinclair, MD at Christian Sinclair, MD I forgot where I found that pain pic. It was before I became more informed on Creative Commons/Attributions issues. But it is such a great pic, it is hard to give up! I hope I didn't take your firends pic! 1 year ago Reply
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  • dreamingspires Heidi Allen , Digital Strategy and Consulting at On Line Thanks Christian - you've also got some great presentations- like the pain opening slide - I work with someone who took the same pic when in France for their pain book http://bodyinmind.com.au/books. Thought for one moment you knew each other, but unlikely. Anyway, thanks very much for the comment, will find you on slideshare and twitter.
    H     1 year ago Reply
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  • ctsinclair Christian Sinclair, MD at Christian Sinclair, MD Great slide deck. Found you on Twitter via DrVes. 1 year ago Reply
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  • dreamingspires Heidi Allen , Digital Strategy and Consulting at On Line Thanks for the thumbs up Roy - realised I hadn't responded after reading your comment - how rude of me! You're right - no content = no being found at all. I guess what I was trying to say was that just because a site has great content doesn't mean it's going to be found, there need to be additional things happening to that as well to help publicise it for best online visibility 2 years ago Reply
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  • MathesonSystem Roy Matheson & Associates, Inc at Roy Matheson & Associates, Inc oops, sorry I didn't realize I would be posted the comment twice on here :) 2 years ago Reply
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  • MathesonSystem Roy Matheson & Associates, Inc at Roy Matheson & Associates, Inc Great presentation and very relevant to the health industry... however, still believe content IS and always will be King! (see comment on video for more on that!) 2 years ago Reply
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  • MathesonSystem Roy Matheson & Associates, Inc at Roy Matheson & Associates, Inc Liked your presentation a LOT!
    However, Content IS still King! Of course, people will not find that great content if it is not promoted via social, blogs, etc. and if you do not optimize that content then it will not get found on search engines.. BUT the fact still remains that it is the fresh and always updated CONTENT that is the foundation of social and search engines! What else is there on social or engines that ISN'T content??
    The basis of a great inbound marketing program is to create create create CONTENT and that's how people FIND you when they are out surfing the web!
    Great presentation though.. will be sharing this CONTENT via social and adding to my favorites list
    ;-)     2 years ago Reply
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Applying social media strategy for clinicians and researchers — Presentation Transcript