Applying social media strategy for clinicians and researchers


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How to use social media in health and research professionally

  • I'm sure there are more than one of those pics around! Certainly don't give it up, who knows where it came from, and it looks great in the presentation. I just meant it's great to meet someone in a similar area, using social media, and the picture was the icing on the cake - like meeting something familiar in unexpected places - Nice!

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  • I forgot where I found that pain pic. It was before I became more informed on Creative Commons/Attributions issues. But it is such a great pic, it is hard to give up! I hope I didn't take your firends pic!
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  • Thanks Christian - you've also got some great presentations- like the pain opening slide - I work with someone who took the same pic when in France for their pain book Thought for one moment you knew each other, but unlikely. Anyway, thanks very much for the comment, will find you on slideshare and twitter.
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  • Great slide deck. Found you on Twitter via DrVes.
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  • Thanks for the thumbs up Roy - realised I hadn't responded after reading your comment - how rude of me! You're right - no content = no being found at all. I guess what I was trying to say was that just because a site has great content doesn't mean it's going to be found, there need to be additional things happening to that as well to help publicise it for best online visibility
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Applying social media strategy for clinicians and researchers

  1. 1. Applying Digital Strategy in Health Heidi Allen Online
  2. 2. Building an Online Presence in Health
  3. 3. Web 2.0 moving from static webpages to dynamic shareable content & social networking characterised by facilitating communication
  4. 4. The Big Myth : Content is King ‘If my site has great content it will be found’ Nope - you are one of a gazillion sites with good content
  5. 5. Outbound marketing Find customers through advertising Expensive no-one takes much notice Inbound marketing Customers find you The next few years look more like this
  6. 6. Here are Some Stats Ready?.....
  7. 7. That’s 400 million members 70% of whom are outside the US
  8. 8. Revenue for 2010 predicted to be over $1B women-grown-men-and-their-parents/
  9. 9. ‘The Professional version of Facebook’ 60 million members 11 Million members in Europe 200 countries
  10. 10. Wikipedia currently has over of 14m articles 85,000 contributors have written nearly 1,000,000 posts in 6 months
  11. 11. And creating a new website is easier and cheaper ......... it’s ‘Free’
  12. 12. A day’s worth of content is uploaded every minute The first YouTube video? Me at the zoo and shows one of the founders, Jawed Karim at San Diego Zoo. Uploaded on April 23, 2005 YouTube blog March 2010
  13. 13.
  14. 14. 75m users, but only around 15m are active 40% have never sent a single Tweet 80% have tweeted fewer than ten times
  15. 15. 60% of new twitter users drop out after the first month
  16. 16. Yes yes that’s all very impressive I’m sure but I’ve yet to meet the client who found me through tweeting
  17. 17. Google Juice being found online and Social Media go hand in hand
  18. 18. ‘How is Social Media being used in Health and Research?
  19. 19.
  20. 20.
  21. 21. Wiki’s
  22. 22. Hospitals 280 YouTube channels 382 Facebook pages 600 US Hospitals 470 Twitter accounts 7% 23% 82 Blogs 39% 31% YouTube Facebook Twitter Blogs March 28 2010
  23. 23. Access to Research vs Original research gets more exposure through blogs
  24. 24.
  25. 25. Twitter is an Information Resource & Search Engine
  26. 26. Getting started Professional Social Media Resources
  27. 27. Divide your networks into Professional Clinical Consumer Choose an info source and pick ONE for each
  28. 28. Here are some examples
  29. 29. Professional
  30. 30. Clinical
  31. 31. Consumer Social Media
  32. 32. Information sources to keep up to date and share Feedly
  33. 33. Google Juice Your Website
  34. 34. Case studies
  35. 35.
  36. 36.
  37. 37. Consumer & Clinician
  38. 38.
  39. 39. Result? Increase in sales during a period that normally has down time
  40. 40. au
  41. 41. Google Profile
  42. 42. Discussing Serious Research
  43. 43. etc .....
  44. 44. Analytics Google search - work in progress Traffic from social media sites
  45. 45.
  46. 46.
  47. 47. Clinician
  48. 48.
  49. 49. on each of these sites different groups of people can read, comment, contact us each site has links back to .....we are being found not by everyone but by those for whom we are relevant Inbound marketing
  50. 50. So, to make a start using Social Media Professionally.....
  51. 51. You might be aiming for this Your Website
  52. 52. But start simple You Online
  53. 53. Digital Strategy Health and Publishing BodyInMind.Com.Au