Recruiting Sales Superstars Best Practices for Finding and Hiring Top Talent

HR/Recruiting/Finance & Admin Erin Flynn salesforce.com Scott Morrison salesforce.com Mike Euglow salesforce.com Jeff Hunter Electronic Arts Track: Recruiting Sales Superstars: Best Practices for Finding and Hiring Top Talent

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From ATS to CRM
The Applicant Tracking/Talent Management landscape
First Generation -Application Tracking -Administration Forms -Tracking Staffing Process for Compliance -Basic Recruiter Tools 2nd Generation -Careers Site and Talent Communities -Candidate Profiling -Requisition, Interview and Offer Management -Measuring Cost-per-hire, Sourcing Analytics and Time-to-fill -Hiring Manager Tools Next Generation -Visibility into Recruiting -Dashboards and Collaboration -Proactive Sourcing and Relationship Building -Talent Management -Candidate Relationship Management

Industry Best Practices in Recruiting
The Candidate Universe
Recruiting is Sales
Building a Recruiting Culture
Leveraging Technology
A Player A Player B Player No Players

Jeff Hunter Director, Talent Strategies & Technology [email_address]

Electronic Arts
World’s largest developer, marketer, publisher, and distributor of computer and video games
Global Recruiting Organizational Structure
INDUSTRY: Entertainment and Games Software EMPLOYEES: 7,000 WW USERS: 50 FY’06 REVENUES: $ 3B GEOGRAPHY: GLOBAL PRODUCT(S) USED: SFA

Not all Fun and Games at EA

Key Challenges
What is the value of talent to your organization?
Top Talent/Candidate Pipeline weak
Lead generation/ sourcing
Efficiency vs Effectiveness
Technology Challenge
Recruiter/Hiring Manager adoption
Recruiting Program Integration
Campaign Management
Recruiter Productivity
Long Term Contact Management
Quality of Candidate Leads
Candidate Conversion Rates

Taking a page (or two) from Sales’ Playbook

From ATS to CRM

The Salesforce.com Solution
AppExchange
User Adoption Dashboard
Anagram
Create Tasks for Entire Team
What we Built
Pre-quals and pipelines

What Were the Results?
With only 3 people…
14,000 new qualified leads
Designed and launched 3 apps to 5 countries
Detailed metrics to over 300 key constituents
Over 1,000 new contacts through new campaigns
Increased contact-to-candidate conversion rate by 25%

Mike Euglow Director, Global Corporate Sales Recruiting salesforce.com [email_address]

Sales Recruiting Best Practices at Salesforce.com
Sourcing Active and Passive Sales Candidates
Recruiting Reports and Executive Dashboards
Campaigns and Candidate Pipeline Lead Generation
100

Sourcing Active and Passive Sales Candidates Active Candidates Setting up customized views -Competitors -Position Title -Compensation, Location, etc. Passive Candidates Proactive sourcing strategies -Referrals from recent hires outside of Sales -Internal Reference Checks

Sales Recruiting Reports and Dashboards Executive Dashboard VP/Hiring Manager Pipeline Recruiting/HR Management 100 100

“ Siebel Survivor”
How did we use Talentforce?
Email Campaign to over 300 Siebel candidates/applicants
Recruitment Marketing Creative Campaign

“ Siebel Survivor”
How did we measure it?
Source tracking
Reports:
-Generated additional 227 Siebel Leads into the Talent Pool
-30 Hires from Campaign

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Recruiting Sales Superstars Best Practices for Finding and Hiring Top Talent

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