Out of Bounds with AJAX Dave Carroll, Salesforce.com Jan Sabelstrom, CaSa Customer Solutions Henry Hai, OKERE Track: Advanced AppExchange Developer

Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor .

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Sample Agenda Welcome Introductions SControls and AJAX (client side) No-limits Composite SControls (server side) Closing

Welcome

Introductions

SControls and AJAX (client side)

No-limits Composite SControls (server side)

Closing

Dave Carroll Principal Developer Program Manager AppExchange Developer Network Salesforce.com AppExchange Developer Network / [email_address]

2003 sforce launched Soap API version 1.0 Custom fields on some objects No Custom objects 2004 API version 4.0 Custom links and SControls introduced. No real SControl story 2005 AJAX Toolkit Beta Now we have a story AJAX becomes an official buzz-word AJAX Toolkit productized SControls take the spotlight DOJO support included SFA/SSS/CRM now using AJAX technologies Composite SControls SOQL-R - expands AJAX use cases And more… On-demand App Dev Evolution Winter 07

2003

sforce launched

Soap API version 1.0

Custom fields on some objects

No Custom objects

2004

API version 4.0

Custom links and SControls introduced.

No real SControl story

2005

AJAX Toolkit Beta

Now we have a story

AJAX becomes an official buzz-word

AJAX Toolkit productized

SControls take the spotlight

DOJO support included

SFA/SSS/CRM now using AJAX technologies

Composite SControls

SOQL-R - expands AJAX use cases

And more…

Demos - not your father’s S-Controls! Inline SControls Opportunity Editor Animation and Graphing Account Revenue Active Detail Pages New ways to visualize Related Lists New Buttons! Make my day More Mapping fun Related Accounts Mashboards

Inline SControls

Opportunity Editor

Animation and Graphing

Account Revenue

Active Detail Pages

New ways to visualize Related Lists

New Buttons!

Make my day

More Mapping fun

Related Accounts

Mashboards

Yahoo User Interface Sample - Coding!!

HENRY HAI HEAD OF TECHNICAL SERVICES [email_address]

OKERE Consulting and Systems Integration Firm Focused on Software as a Service market Delivering client management solutions to enterprise organizations Experience in all industries, core strength Financial Services Please visit us at the Financial Services Pavilion INDUSTRY: Financial Services EMPLOYEES: 4,500 GEOGRAPHY: Global PRODUCT(S) USED: SFA, Service & Support, 3 downloaded AppExchange applications # USERS: 585

Consulting and Systems Integration Firm

Focused on Software as a Service market

Delivering client management solutions to enterprise organizations

Experience in all industries, core strength Financial Services

Please visit us at the Financial Services Pavilion

Concepts in S-Controls and AJAX Building a re-usable AJAX List Control Accelerate your development Native salesforce look and feel Customized features (Tool Tips, Hot Lists, Icons) Available through Snippets Call Log S-Control Dynamic Content (Meta Data Driven) Review contact activity quickly Mass activity creation using AJAX Leverages new SOQL features (Relationship Queries, Order By, Count, Limit)

Building a re-usable AJAX List Control

Accelerate your development

Native salesforce look and feel

Customized features (Tool Tips, Hot Lists, Icons)

Available through Snippets

Call Log S-Control

Dynamic Content (Meta Data Driven)

Review contact activity quickly

Mass activity creation using AJAX

Leverages new SOQL features (Relationship Queries, Order By, Count, Limit)

Jan Sablestrom Managing Director CaSa Customer Solutions, LLC Salesforce.com AppExchange Developer Network / jan.sabelstrom@casallc.com

About CaSa Customer Solutions Full-service CRM Solutions provider Strategy Process Technology Talent Specialized in Salesforce implementation First implementation 2001 AppExchange go-to-market services Market Strategy Product Design/Development AppExchange Process Management (Listing, Certification & Posting) Support Process and Automation Design & Implementation Associates average over 15 years CRM experience Visit us at: www.casallc.com Marketing Sales Service & Support

Full-service CRM Solutions provider

Strategy

Process

Technology

Talent

Specialized in Salesforce implementation

First implementation 2001

AppExchange go-to-market services

Market Strategy

Product Design/Development

AppExchange Process Management (Listing, Certification & Posting)

Support Process and Automation Design & Implementation

Associates average over 15 years CRM experience

Visit us at: www.casallc.com

Marketing

Sales

Service & Support

Sample Application: OnPoint Direct Response What does it do? Allows users to build micro-websites to capture information from visitors for registration, surveys or any business communications objective! Data model & integration technology creates or updates records in Salesforce.com for any object or maps to flexible meta-data object How & Why is AJAX employed? Performance improvement Pre-loading of org configuration meta data “ Client-server” messaging for content save/retrieve Use of server-side .NET classes (C# or VB) to perform “heavy lifting” & return primitive and complex data types, including .NET library classes (e.g., DataTable) Simplifies javascript & DHTML code on client Powerful, simplified client-side object management Leverage AppEx WSDL class definitions from Salesforce.com to DR server to client “ No-Postback” form field validation

What does it do?

Allows users to build micro-websites to capture information from visitors for registration, surveys or any business communications objective!

Data model & integration technology creates or updates records in Salesforce.com for any object or maps to flexible meta-data object

How & Why is AJAX employed?

Performance improvement

Pre-loading of org configuration meta data

“ Client-server” messaging for content save/retrieve

Use of server-side .NET classes (C# or VB) to perform “heavy lifting” & return primitive and complex data types, including .NET library classes (e.g., DataTable)

Simplifies javascript & DHTML code on client

Powerful, simplified client-side object management

Leverage AppEx WSDL class definitions from Salesforce.com to DR server to client

“ No-Postback” form field validation

Direct Response in Action – Demo…

Direct Response – AJAX Library Used Ajax.NET (AjaxPro) First .NET AJAX library, continuous upgrades & open source community support Substantially endorsed by Microsoft prior to Atlas Strengths & Benefits Reuse your existing .NET classes Abstraction from XMLHttpRequest usage Leverage built-in JSON engine to return complex data types to client, including .NET objects and any serializable custom objects Simple implementation: Include AjaxPro library in project – embeds javascript file in ASP.NET pages; provides web service to handle asynchronous calls to server; and serves as request/response broker to your .NET classes; Register your server-side classes as AjaxPro-enabled; and then… Call methods normally from client-side javascript! Download and information at: http://www.schwarz-interactive.de /

Ajax.NET (AjaxPro)

First .NET AJAX library, continuous upgrades & open source community support

Substantially endorsed by Microsoft prior to Atlas

Strengths & Benefits

Reuse your existing .NET classes

Abstraction from XMLHttpRequest usage

Leverage built-in JSON engine to return complex data types to client, including .NET objects and any serializable custom objects

Simple implementation:

Include AjaxPro library in project – embeds javascript file in ASP.NET pages; provides web service to handle asynchronous calls to server; and serves as request/response broker to your .NET classes;

Register your server-side classes as AjaxPro-enabled; and then…

Call methods normally from client-side javascript!

Download and information at: http://www.schwarz-interactive.de /

Direct Response – Deep (Code) Dive Retrieve org meta-data, dynamic <select> population

Direct Response – Deep (Code) Dive Retrieving/Saving page content & meta-data

AJAX Best Practices Considerations (aka “Back to the Future” – client-server, that is…) Define objectives/gains to be achieved Usability Is dynamic nature beneficial, necessary or just “flashy” Consider true “value-add” to user experience when weighing AJAX vs. page postback Performance Can you or do you need to do things behind the scenes and is it worth it Component re-use Consider complexity of app when determining whether to build a hosted versus pure-client solution Data model defining variability & interactive nature of your page(s) Single or few pages, 100% Salesforce-oriented or do not have hosting environment for application: client-side library Salesforce AJAX Toolkit usually the best bet Significant composite application business logic: server-side AJAX library, such as Ajax.NET

Define objectives/gains to be achieved

Usability

Is dynamic nature beneficial, necessary or just “flashy”

Consider true “value-add” to user experience when weighing AJAX vs. page postback

Performance

Can you or do you need to do things behind the scenes and is it worth it

Component re-use

Consider complexity of app when determining whether to build a hosted versus pure-client solution

Data model defining variability & interactive nature of your page(s)

Single or few pages, 100% Salesforce-oriented or do not have hosting environment for application:

client-side library Salesforce AJAX Toolkit usually the best bet

Significant composite application business logic:

server-side AJAX library, such as Ajax.NET

AJAX Best Practices Considerations (aka “Back to the Future” – client-server, that is…) Beware moving (too much) business logic to the presentation layer Remember: client-server architecture pushed most, if not all, biz logic to client: decidedly not a Web 2.0 concept, but AJAX is causing more of this! Inherently, some business logic bleeds to the client-side javascript, but for debugging, patching, re-use and IP protection this should be mitigated as much as possible AJAX & DHTML tied at the hip … and tools to debug javascript not yet as robust … and js and CSS implemented differently in different browsers … and with Firefox, Opera, Safari, etc… the post-Netscape world is not all IE anymore – so plan development & testing time accordingly

Beware moving (too much) business logic to the presentation layer

Remember: client-server architecture pushed most, if not all, biz logic to client: decidedly not a Web 2.0 concept, but AJAX is causing more of this!

Inherently, some business logic bleeds to the client-side javascript, but for debugging, patching, re-use and IP protection this should be mitigated as much as possible

AJAX & DHTML tied at the hip

… and tools to debug javascript not yet as robust

… and js and CSS implemented differently in different browsers

… and with Firefox, Opera, Safari, etc… the post-Netscape world is not all IE anymore – so plan development & testing time accordingly

Other Considerations (your CIO & Legal will thank you!!!) If using Open Source libraries for AJAX and/or DHTML Understand nature of OS license (GPL vs. LGPL) Evaluate source of code Reputation Private individual or company? Public or private? Evaluate nature of code Available how long? Number of available alternatives Community – size, feedback, etc.

If using Open Source libraries for AJAX and/or DHTML

Understand nature of OS license (GPL vs. LGPL)

Evaluate source of code

Reputation

Private individual or company? Public or private?

Evaluate nature of code

Available how long?

Number of available alternatives

Community – size, feedback, etc.

Resources AppExchange Developer Network (ADN) Comprehensive web site for AppExchange Developers Documentation & Samples (API, AJAX) Developer community forum www.salesforce.com/developer AppExchange Developer Support (ADS) Per-incident, code-level support for developers creating solutions on the AppExchange platform Support for Custom apps, Custom integrations, S-Controls 4 hour response time for logged cases More info: devsupport@salesforce.com

AppExchange Developer Network (ADN)

Comprehensive web site for AppExchange Developers

Documentation & Samples (API, AJAX)

Developer community forum

www.salesforce.com/developer

AppExchange Developer Support (ADS)

Per-incident, code-level support for developers creating solutions on the AppExchange platform

Support for Custom apps, Custom integrations, S-Controls

4 hour response time for logged cases

More info: devsupport@salesforce.com

Resources, cont’d Creating On-Demand Applications with AppExchange Salesforce.com publication Illustrates technologies and concepts required to develop AppExchange apps AppExchange Laboratory (AppLab) 5-day Hands-On Instructor Led Course Instruction for how to build, deploy, and install native and composite AppExchange apps For Developers, IT Managers and Power Users More info and to register: http://www.salesforce.com/trainingsupport/workshops.jsp

Creating On-Demand Applications with AppExchange

Salesforce.com publication

Illustrates technologies and concepts required to develop AppExchange apps

AppExchange Laboratory (AppLab)

5-day Hands-On Instructor Led Course

Instruction for how to build, deploy, and install native and composite AppExchange apps

For Developers, IT Managers and Power Users

More info and to register: http://www.salesforce.com/trainingsupport/workshops.jsp

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