Introducing Analytics Mashboards Darren Cunningham – Director, Product Line Manager Glenn Braunstein – Principal Sales Engineer Track: Information Technology

Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor .

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Most enterprises are experiencing a growing proliferation of analytic tools in support of their CRM strategies . The Analytics Challenge Source: Gartner, Inc., "Bringing Balance to the Force of CRM Analytics", March 20, 2006 Barriers to enterprise-wide BI adoption: Ease-of-use Integration with existing, multiple platforms Data quality Training time and cost No clear ROI Scalability No industry standard Cost of BI talent Lower than expected analytic value No future BPM alignment “ ” Source: InformationWeek Research BI Survey of 300 Business Technology Professionals, Spring 2005

Most enterprises are experiencing a growing proliferation of analytic tools in support of their CRM strategies .

Ease-of-use

Integration with existing, multiple platforms

Data quality

Training time and cost

No clear ROI

Scalability

No industry standard

Cost of BI talent

Lower than expected analytic value

No future BPM alignment

The Analytics Challenge Business people want: Simplicity and flexibility Zero-training interface Fast access to information Alignment with process Data-driven decisions IT spends most time on: Data integration and quality Managing security and access Architectural design Reducing costs Managing expectations

Business people want:

Simplicity and flexibility

Zero-training interface

Fast access to information

Alignment with process

Data-driven decisions

IT spends most time on:

Data integration and quality

Managing security and access

Architectural design

Reducing costs

Managing expectations

The Result? A vast population exists whose business intelligence requirements have not been met to their full potential. “ ” Source: Worldwide BI Tools 2005 Vendor Shares, Dan Vesset, Brian McDonough, IDC June 2006. Source: TDWI Report, Enterprise BI: Strategies and Technologies for Deploying BI on an Enterprise Scale. August 2005

The Salesforce Approach to Analytics Today Easy to integrate best-of-breed analytics Partnerships through Easy-to-use CRM reporting and dashboards

Easy to integrate best-of-breed analytics

Partnerships through

Easy-to-use CRM reporting and dashboards

The Dashboard Becomes a Platform Componentization of Salesforce dashboards Integrate, customize, personalize Data Mining/ Predictive Analysis Data Visualization Analytics Mashboards Budgeting and Planning Ad-Hoc Query & Trend Analysis Segmentation Production Reporting Statistical Processing Text Analytics Web Analytics GIS Mapping Business Performance Management Business Activity Monitoring

Componentization of Salesforce dashboards

Integrate, customize, personalize

The First Step: Analytics Mashboards Insert any application component into a dashboard On Demand Spreadsheets Interactive Controls Any Analytic Component

Easy Customization and Interactivity Best-of-breed analytics within Salesforce.com dashboards Best-of-breed analytics completely replacing Salesforce dashboards

Analytics Throughout the Enterprise Profitability Analysis Web Analytics Supply Chain Analysis Product Profitability Inventory Levels Creative Clicks Campaign ROI Customer Profitability Order Forecasts What If Scenarios Adjust Inputs View Results

AppExchange Analytics Category Today Choice of best-in-class analytics applications Analytics Partners Today Many New Products and Partnerships in development for Winter ’07

Access industry and role-based best-practice analytics Deliver consumer-web simplicity and personalization Easily share insights with others What’s Next? Pick and choose from a gallery of trusted and relevant analytics Add Analytics…

Access industry and role-based best-practice analytics

Deliver consumer-web simplicity and personalization

Easily share insights with others

What Makes a Winter ’07 Mashboard Possible? Edit a Dashboard Create a new Component Set the Component Type = “Custom S-Control” Select a Custom S-Control and set the display Height

Edit a Dashboard

Create a new Component

Set the Component Type = “Custom S-Control”

Select a Custom S-Control and set the display Height

What’s an S-Control? Any type of content that you can display or run in a browser S-Controls can be: Custom HTML HTML/JavaScript AJAX ActiveX Controls Java Applets URL Link to an existing webpage Renders the page in Salesforce.com Snippet Reusable S-Control code Can be HTML/JavaScript, merge fields, formula functions, etc. Included in S-Controls at runtime

Any type of content that you can display or run in a browser

S-Controls can be:

Custom HTML

HTML/JavaScript

AJAX

ActiveX Controls

Java Applets

URL

Link to an existing webpage

Renders the page in Salesforce.com

Snippet

Reusable S-Control code

Can be HTML/JavaScript, merge fields, formula functions, etc.

Included in S-Controls at runtime

Use Cases How have my historical sales been trending? Can I interactively analyze What-If Scenarios? What if I want to perform a Profitability Analysis? What are my Net Operating Sales? Can my Inventory levels meet my Forecast?  “ Moving the BI Line Forward!”

How have my historical sales been trending?

Can I interactively analyze What-If Scenarios?

What if I want to perform a Profitability Analysis?

What are my Net Operating Sales?

Can my Inventory levels meet my Forecast?

 “ Moving the BI Line Forward!”

Demonstration

Be Aware Users can select S-Controls that make no sense on dashboards E.g. they need context from being on a detail page Users can select S-Controls that make the page immediately redirect on load You have to design S-Controls that fit the width in Salesforce dashboards today

Users can select S-Controls that make no sense on dashboards

E.g. they need context from being on a detail page

Users can select S-Controls that make the page immediately redirect on load

You have to design S-Controls that fit the width in Salesforce dashboards today

Commonly Asked Questions What’s not included in Winter ’07 mashboards? API to access salesforce.com reports and/or dashboards S-Control typing So only some S-Controls can be used on dashboards, others in detail pages, others as pop-ups How long does it take to add an S-Control to dashboard? Deployment time < 1 minute per user What level of expertise or skill-set needed? Developer to build new S-Controls User to build dashboards and use the S-Controls What are some implementation best practices? Always use <NOSCRIPT> where JavaScript is used to generate content You can recover the Salesforce session to implement single sign-on

What’s not included in Winter ’07 mashboards?

API to access salesforce.com reports and/or dashboards

S-Control typing

So only some S-Controls can be used on dashboards, others in detail pages, others as pop-ups

How long does it take to add an S-Control to dashboard?

Deployment time < 1 minute per user

What level of expertise or skill-set needed?

Developer to build new S-Controls

User to build dashboards and use the S-Controls

What are some implementation best practices?

Always use <NOSCRIPT> where JavaScript is used to generate content

You can recover the Salesforce session to implement single sign-on

Next Steps Find out what other analytics tools you’re using and if there’s a fit Visit our demo center and ask to see more mashboards Visit our partner pavilion to see analytic solutions Visit the IdeasExchange and analytics blog Dreamforce Sponsors:

Find out what other analytics tools you’re using and if there’s a fit

Visit our demo center and ask to see more mashboards

Visit our partner pavilion to see analytic solutions

Visit the IdeasExchange and analytics blog

Discussion What other analytical tools are you using today? Do you see opportunities with mashboards?

What other analytical tools are you using today?

Do you see opportunities with mashboards?

Analytics Sessions Session Meet the PM – Roadmap Overview Mashboard Shootout Introducing Analytics Mashboards Information Peer Pressure Building Integrated Marketing Reports and Dashboards How to Create Top Sales Dashboards Best Practices for Competitive Pipeline Analysis Bulking Up: Large Data Migration, Replication, and Analytics Instant Stardom: How to Build Executive Dashboards Advanced Reporting and Dashboards for Executive Visibility The Path to Achieving 100% Adoption Manage What You Measure : Lessons from Dashboard Pros Hands-On with Executive Reports and Dashboards Track General General IT Sales Execs Marketing Exec Sales Opps AppX Developers New Sys Admin EE Sys Admin PE Sys Admin Large Ent Dep Also Visit the Partner Pavilion for Innovative Analytics Solutions

Session

Meet the PM – Roadmap Overview

Mashboard Shootout

Introducing Analytics Mashboards

Information Peer Pressure

Building Integrated Marketing Reports and Dashboards

How to Create Top Sales Dashboards

Best Practices for Competitive Pipeline Analysis

Bulking Up: Large Data Migration, Replication, and Analytics

Instant Stardom: How to Build Executive Dashboards

Advanced Reporting and Dashboards for Executive Visibility

The Path to Achieving 100% Adoption

Manage What You Measure : Lessons from Dashboard Pros

Hands-On with Executive Reports and Dashboards

Track

General

General

IT

Sales Execs

Marketing Exec

Sales Opps

AppX Developers

New Sys Admin

EE Sys Admin

PE Sys Admin

Large Ent Dep

Darren Cunningham Director, Product Management Glenn Braunstein Principal Sales Engineer QUESTION & ANSWER SESSION

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