Dreamforce '06 Keynote: Part 2

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The Future of the Business Web™ presented by Marc Benioff at the Dreamforce Day One Keynote

The Future of the Business Web™ presented by Marc Benioff at the Dreamforce Day One Keynote

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  • 1. Welcome to The End of Software Marc Benioff Chairman & CEO, salesforce.com
  • 2. Safe Harbor Statement Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on August 19, 2005 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Democratization Customization IT Success ISV Success Application Development Integration What is the Future of On-Demand?
  • 4. What’s Next?
  • 5. Ascending to Unlimited Customization 2006 Custom Fields 2000 Custom Tabs 2003 Custom Objects 2003 Custom Workflows 2004 Custom Apps 2005 ?? 2007
  • 6. What are Customers Asking for Now How do I change salesforce’s code? How do I add my own code to Salesforce’s servers, and get rid of my own servers? Why can’t I have the same power as a Salesforce’s internal developers to build applications?
  • 7. A Vision to Build Anything On-Demand , without Boundaries Manage Data Manage Basic Processes Manage Enterprise CRM Manage Anything On-Demand Manage Custom Processes
  • 8. What if There Were a C++ for On-Demand Applications?
  • 9. What if There Were a .NET for On-Demand Applications?
  • 10. What if There Were a for On-Demand Applications?
  • 11. Introducing Apex The World’s First Multi-Tenant Programming Language & Platform
  • 12. Lets You Write and Run Code On Our Servers!
  • 13. What can be developed with ? Build ANY application Highly Complex Highly Transactional Highly Intelligent Inventory & ERP E-Commerce Yield Management
  • 14. Is Safe, Easy, & Fast Your Code Upgrades with Ours Your Code is Fully Encapsulated My Customizations Your Code is 100% Multi-Tenant Company A Customizations Company C Customizations Company B Customizations Company D Customizations
  • 15. What Types of Code? Build Complex Business Logic Write Stored Procedures Create Triggers Run Code Under Our Buttons Build Your Own Functionality A B C D
  • 16. What if You Want to Change Our Code ? Create Account Create Contact Create Opportunity
  • 17. What If You Could Put Your Code Under Our Buttons?
  • 18. Lets You Reprogram Our Features or Build Your Own! Create Account Create Contact Create Opportunity Create Opportunity Create Price Quote Create Draft Sales Order I want my button to … my
  • 19. It’/s Not Just Buttons … Automates Complex Business Logic Advanced Lead Assignment Incentive / Compensation Management Complex Pricing and Quoting … .ANY Complex Logic & Processes! Validation & Rules Triggers Stored Procedures
  • 20. It’s L ike S itting W ith O ur D evelopment T eam !
  • 21. Best of All, Code Runs Entirely On Our Servers! No more operating systems … Databases… Application Servers… Web Servers… Data Centers NO MORE STACK NO MORE SOFTWARE
  • 22. Browse, Share, or Install Any Apex Component on… The Entire Community Benefits, Not Just Developers! Leads Contracts Any Apex App or Feature!
  • 23. Is Not Just a New Language. It’s Also a New Platform.
  • 24. A Complete Platform for Development-as-a-Service Apex Language + Automatic Upgrades Advanced Marketplace Embedded Mashups AppExchange Analytics Apex API Approval Workflows
  • 25. A New Platform with a New Vision. Not Another Version.
  • 26. It’s Not a SQL Server. It’s a SQL Service. All your data All your business processes Anytime, anywhere
  • 27. It’s Not an Application Server. It’s an Application Service.
  • 28. It’s Not a Software OS. It’s a Multi-Tenant, On-Demand OS.
  • 29. Customer CIO, Fortune 1000 Company
  • 30. September 26, 2006
  • 31. Lets IT Focus on Innovation , Not Infrastructure.
  • 32. Now Anything is Possible. On-Demand.
  • 33. Now That You Have the Platform… How Do We Accelerate The End of Software?
  • 34. Announcing: AppExchange Incubators For Rent
  • 35. SAN MATEO • TOKYO • BANGALORE • LONDON • SINGAPORE SAN MATEO INCUBATOR OPENS IN Q4’06 ($20,000/Cube/Year) Everything Developers Need to Get Started and to Succeed Market Insight Real Estate & Facilities Business Planning VC Fundraising Sales & Marketing Tools & Infrastructure
  • 36. At last, you can create your entire business on The Business Web… For The Business Web
  • 37. Now, Anything is Possible . On Demand.