Bridging the Sales and Marketing Divide

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Bridging the Sales and Marketing Divide

  1. 1. Bridging the Sales & Marketing Divide Steve Gershik, Eloqua Tom Kramer, Bella Pictures Debbie Qaqish, Knowlagent Rick Wootten, Sonicwall Track: Marketing Executives
  2. 2. Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation Eloqua Moderated By:
  3. 3. Map YOUR Sales/Marketing Relationship <ul><li>Lead Quantity </li></ul><ul><li>Lead Quality </li></ul><ul><li>Collateral Quality </li></ul><ul><li>Messaging </li></ul><ul><li>Lead Distribution </li></ul><ul><li>Website Quality </li></ul><ul><li>Service </li></ul><ul><li>Responsiveness </li></ul><ul><li>Time spent in field </li></ul><ul><li>Available References/Case Studies </li></ul>Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible <ul><ul><li>Expected Result </li></ul></ul><ul><ul><li>Actual Result </li></ul></ul>
  4. 4. Sales & Marketing Relationship Map <ul><li>Lead Quantity </li></ul><ul><li>Lead Quality </li></ul><ul><li>Collateral Quality </li></ul><ul><li>Messaging </li></ul><ul><li>Lead Distribution </li></ul><ul><li>Website Quality </li></ul><ul><li>Service </li></ul><ul><li>Responsiveness </li></ul><ul><li>Time spent in field </li></ul><ul><li>Available References/Case Studies </li></ul>Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 <ul><ul><li>Expected Result </li></ul></ul><ul><ul><li>Actual Result </li></ul></ul>
  5. 5. Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation www.eloqua.com Q&A
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