Bridging the Sales and Marketing Divide

Bridging the Sales & Marketing Divide Steve Gershik, Eloqua Tom Kramer, Bella Pictures Debbie Qaqish, Knowlagent Rick Wootten, Sonicwall Track: Marketing Executives

Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation Eloqua Moderated By:

Map YOUR Sales/Marketing Relationship

Lead Quantity

Lead Quality

Collateral Quality

Messaging

Lead Distribution

Website Quality

Service

Responsiveness

Time spent in field

Available References/Case Studies

Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible

Expected Result

Actual Result

Sales & Marketing Relationship Map

Lead Quantity

Lead Quality

Collateral Quality

Messaging

Lead Distribution

Website Quality

Service

Responsiveness

Time spent in field

Available References/Case Studies

Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10

Expected Result

Actual Result

Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation www.eloqua.com Q&A

Session Feedback Let us know how we’re doing!

Please score the session from 5 to 1 (5=excellent,1=needs improvement) on the following categories:

Overall rating of the session

Quality of content

Strength of presentation delivery

Relevance of the session to your organization

Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 198, #### For example, “ Session 123, 5555 ” Session ID: 198 Session ID # Scores for 4 categories SMS Voting powered by: