The Growth of your Home Based Business will depend on finding your "Why". Learn more.
The Importance of
to have a successful
Article 4 of the Complete Home Based Success Formula - Part 2
Self-knowledge, learning to
using your abilities in your Home
Based Business is a process not a
once off occurrence. The better
you know yourself and understand your
“WHY” the bigger
your chances of developing a successful and sustainable Home
Based Business will be.
Much research has been done on this subject. I want to
some of them and a
some of them that I believe can be of benefit for the Home Based Business
I can’t over-emphasise the importance of
, using them and
continuously developing them to have a sustainable Home Based Business. In this series I
discuss the importance of finding and using your passion and strengths.
The other important self-knowledge and self-analysis requirements that I believe is crucial
is those that have been developed by Simon Sinek and John Maxwell. Let’s discuss why I consider
these as important tools to help you in developing your business.
John Maxwell has developed the concept of dream mappinga)b)
Anything you want to or can achieve in the future must start with a thought or dream. Perhaps
your ideas of developing your Home Based Business are still in the thought or dream stages
at the moment.
The problem we have is not dreaming about the
future; but to
. If we
cannot develop these sometimes vague ideas or
concepts into action plans they will disappear. If
this process of
them is not being
done in a structured way we will come to the wrong
conclusions and our dreams will not be achieved.
In the above mentioned book John Maxwell guides
us through a process to get clarity about our
about your Home Based Business dreams will substantially improve your chances of
having a successful home based business. Therefore, I recommend it as another way on your journey to
self-knowledge to work through Maxwell’s questions. Follow the reference at the bottom to do so.a)b)
Simon Sinek developed the Golden Circle conceptc) d) e). In his
studies he pointed out that the success is not so much dependent
on how or what you are doing but WHY. If the “why” is wrong
then “what” and “how” will not help in leading you to success.
WHY is the purpose, the cause, belief and the
value system driving you in your home based business. This
helps to explain why some people, organizations or home
based businesses are more innovative, more profitable and
more successful than other businesses.
I strongly believe that this explains one of the main reasons
why 97% of Home Based Businesses are unsuccessful. Most
people start a home based business as a “get rich quick
scheme” or another reason, but with the wrong reason and
WHY you want to get involved in a home
You must get involved in the kind of business and, doing the things where you can use
your passion, skills, knowledge and talents to create a value that other people are willing
This is the only way in which you
will be driven by a deeper cause,
belief and value systems that will
keep you motivated and operating
at your personal peak
performance. By using this ability
to create value in the lives of other
people that they are willing to pay
for you have the basis of a sound
home based business. Through this
you can earn money.
The home based business owner operates alone. The success of his
business depends on him, only him. The better he knows his own abilities and
use them optimally in his business – the more successful he will be.
WHY-start developing your business with the only deeper cause
and belief system that will create sustainable value for other people as products
or services that they will be willing to pay for. Map your dreams—make them
reality, dream-it-plan-it-do-it and enjoy the success of your home based business.
The next steps in the process to
monetize your WHY will be
discussed in subsequent articles.
ᵃ)John C Maxwell: My Dream Map. An Interactive Companion to Put Your Dream to the Test.
ᶜ)Simon Sanek: Start With a Why, How Great Leaders Inspire Everyone to take Action.