Meaningful brand


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Meaningful brand

  1. 1. BLAQUE BOX ENTERTAINMENT My Corporate Vision Sunday, November 14, 2010
  2. 2. Blaque Box: The Name • Based on my personal background • “Black” strong, overcoming • Box: Infinite space • Meaning: Strong with immeasurable contents • Protectable: Not listed on the site although there are a lot of companies that have similar names • Available on the website • A Suggestive mark: because theres no direct reference to the product itself but theres a connection between the mark and product • The company name was originally called, Black Box entertainment but there were too many neighboring companies with that spelling & I don’t want to confuse the consumer Sunday, November 14, 2010
  3. 3. BRAND NAME CONT’D • Created by two African- American women, myself and my college writing partner. Blaque box entertainment allows us to apply realistic imagery to our urban target market BLAQUE BOX ENTERTAINMENT: The truth behind our unique name Sunday, November 14, 2010
  4. 4. Concerns that I have with this name.... • The name seems a little generic because it derived from the color, “black” and there are a lot of companies associated with the color black. However, we set ourselves apart from other companies by staying creative and associating with larger companies to increase awareness of our involvement in this competitive industry. Sunday, November 14, 2010
  5. 5. Strengths • Our name draws interest because we are a creative and unique entertainment company that offers new imagery on screen and at the box office. The truth is that consumers don’t go to the movies to support companies they go to support individual movies! Sunday, November 14, 2010
  6. 6. TAGLINE 4 BLAQUE BOX • Cinematically changing lives “out the box!” Our competitors don’t include a platform that aims to improve humanity in any way! Why is it relevant? It reinforces the company brand message It’s for the client Easy to say Short descriptive name Sunday, November 14, 2010
  7. 7. Corporate Mantra • Changing the world one project at a time! Providing experiences for the human spirit. Our mantra allows us to represent actors in a realistic light. The mantra is to be reinforced by the employees to serve our customers. Sunday, November 14, 2010
  8. 8. Our mantra..... • Will be printed on all materials with the exception of movie posters. The mantra will be printed on the website, on all press material, fliers & letterhead. Sunday, November 14, 2010
  9. 9. Corporate Culture • To reinforce the close knit family structure that we want to develop we will host company potlucks, family shadow day & holiday events to increase the morale of the employees. Sunday, November 14, 2010
  10. 10. Description of logo A Black background, White box open with an image of an eye! A man stands next to the artistic box. Words leave the box and enter the mans head! Sunday, November 14, 2010
  11. 11. Sketch of logo It will be a digital animation An abstract image. Includes detail with symbolism Sunday, November 14, 2010
  12. 12. Competitors Logos • The logos are creative, simple. The logo is a unique shape with the image included. A cube abstract of the world. The raindrop with the forest included in the image. I Identify with these logos! I like images that have two part meanings! My competitors have logos that are abstract and simple yet customers identify with them. Sunday, November 14, 2010
  13. 13. References • Logoboy95. Cube Productions Company update. Retrieved November 8, 2010. • Logoboy95. Rainforest Films Company update. Retrieved November 8, 2010. Sunday, November 14, 2010