Tweet F U Heart Jesus

+ Tweet if U  Jesus The Promise of Social Media for Communities of Faith Elizabeth Drescher, PhD Director, Center for Anglican Learning & Leadership Assistant Professor of Christian Spiritualities Church Divinity School of the Pacific

+ 3 A Very Brief Historical Overview of Social Media in Christianity 1st Century CE Pauline Proto-Blogging Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 4 “Abba, give me a tweet…” 3rd Century CE Desert Ammas and Abbas introduce “friending” and anticipate “tweeting,” becoming monastic “thought leaders” for centuries Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ How Digital Communication has Changed 8 and What We have to Do to Get On Board 1990 “Flash Mobbing” 1994 In Seattle Mainstream media end-run by Zapatista activists Digital practice drives social behavior in the “real” world Direct to web communication shapes the message Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 9 Participation is the Key Driver 2004 2008 2009 “Worker Bees” Aggregation User-generated distribution… create the buzz, yields emergence Will emergence be build the hive revolutionary? (candidate stings 33% of internet users forwarded political himself) content to others during the 2008 campaign Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 10 Earlier today at General Convention Young And so woman’s FB Young on, and “Friends” woman’s FB so on, see her page “Friends” and so with the see her page on… NEAC Page with the Link NEAC Page Link A CDSP The congenial Faculty booth volunteer talks with both, Member noting that Much younger person logs in and walks into to NEAC has a updates her FB page with the NEAC FB page. NEAC booth Facebook® page AND a handy laptop A much younger CDSP faculty person member Sometime next walks into photographs week, faculty member puts young woman the same with iPhone, this presentation on her web booth uploads photo to page, LinkedIn, MacBook, and Facebook updates this presentation Tweet if U Luv Jesus/Elizabeth Drescher, PhD

+ 12 Three Keys to the Social Web 1. “Leaders are Places” 2. An Emergence is Created by Swarms, not Queens 3. Only Connect Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 13 1. Leaders are Places  “You’re not a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.” ~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ Leadership in the Web 2.0+ World 14 The Art of Losing Control  What Web 2.0+ users  What Web 2.0+ users do want: don’t want:  Valuable, meaningful,  Marketing authentic content  Preaching  Site creator transparency  Focus on aesthetics  Access to “thought  Digital catalogue or leaders” directory  Focus on mechanics  Interactivity  Creative participation  Searchability Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 16 2. An Emergence Created by Swarms, not Queens  “In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.” ~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001) Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 17 3. Only Connect…  Web 2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub  Facebook  Twitter  YouTube  Flickr  News and Blog sites  eCommunities Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 18 Facebook Groups Largest Demographic on Facebook: Women over 50 Source: StrategyLabs.com. Available at:http://www.istrategylabs.com/twitter-2009- demographics-and-statistics/. Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 20 Twitter Twitter Demographics: 47% Male; 53% Female 47%=18-35; 31%=35-49; 21%=50+ Source: StrategyLabs.com. Available at:http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/. Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

+ 29 Resources  Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006)  Jacques Derrida, On Cosmopolitanism and Forgiveness (2001)  Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)  Amanda Lenhart, “Adults and Social Networking Sites,” Pew Internet & American Life Project,” January 14, 2009. Available at: http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx  Charline Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (2008)  David Meerman Scott, The New Rules of Marketing & PR (2007 & 2009)  Walter Ong, Orality and Literacy (1982)  Clay Shirky, The Power of Organizing without Organizations (2008) Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007)  Michael Wesch, “The Machine is Us/ing Us,” YouTube Video, available at: http://www.youtube.com/watch?v=6gmP4nk0EOE (2007)  Michael Wesch, “An Anthropological Introduction to YouTube,” Presentation at the Library of Congress, June 23, 2008. Available at: http://www.youtube.com/watch?v=TPAO- lZ4_hU&feature=channel Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net

Tweet F U Heart Jesus

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