Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Introducing Innovare                   Innovare is a research company               And an innovation process company  Our...
Innovare, Inc. – The Company•   Don Ross founder and primary consultant•   13th year of operation - Incorporated 1999     ...
Innovare’s Services•   Customer Research – Business and consumers VOC, Ethnography, & in-depth•   Innovation Strategy – De...
Innovare’s Front-End Process                   Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Two Key Concepts about the Front-End•   The front end is an organizational learning process•   Exploring specific knowledg...
The Innovator’s Knowledge Target  Companies that successfully pursue growth through innovation find thestrongest opportuni...
The Front-End is an Organizational Learning Process We use discovery research and team immersion to instill a deep underst...
Our 3 Phased Front-End ProcessPhase 1 Discovery                              Market Drivers                               ...
Front End Delivers a Portfolio of Innovation Opportunities                                                                ...
Seven Front End Foundations•   Systematic and repeatable front end process     –   Enables sustained innovation•   Externa...
Our Diverse Customers - Across Industries                               Copyright © 2000-2012, Innovare, Inc. All rights r...
Top Reasons for Innovare1.   Systematic front-end team process including discovery, informed concept     development, and ...
In                                                          no                                                           -...
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Introducing Innovare - front-end of innovation research and consulting

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This show introduces Innovare, a boutique front-end consulting firm based in Boston. Founded by Don Ross in 1999 it provides customer, business, market and technology discovery research, concept development and validation services.

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  • Companies that successfully pursue growth through innovation find opportunities at the intersection of three key areas - customer needs, market trends, and evolving capabilities Based on that understanding we developed our TriCept process to provides a range of concepts from close in changes to existing products to breakthrough level innovations systematically explore and define customer needs, market trends, and evolving capabilities to focus idea generation.
  • Introducing Innovare - front-end of innovation research and consulting

    1. 1. Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    2. 2. Introducing Innovare Innovare is a research company And an innovation process company Our Focus - the front-end of innovation Expertise – discovery research, team facilitation, process consulting, and training Approach - customer-centered innovation Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    3. 3. Innovare, Inc. – The Company• Don Ross founder and primary consultant• 13th year of operation - Incorporated 1999 In no vate: (in’e - vate v. - vated, -vating, - vates.• 6 virtual team members available as needed To begin or introduce something new; be creative.• Average of 25 years of innovation experience [Latin INNOVARE to renew; from novus, new.]• Hands-on innovators, researchers, team facilitators, innovation process consultants & trainers• Work on a project basis, retainer, or as short term contract resources Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    4. 4. Innovare’s Services• Customer Research – Business and consumers VOC, Ethnography, & in-depth• Innovation Strategy – Derived from business, technology, policy and customer research• Technology Discovery - Scouting, mapping, visioning, tech evaluation• Concept Development – Creative ideation, concept refinement, and customer validation• Front-End Consulting & Training – Using our 3 phased systematic process Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    5. 5. Innovare’s Front-End Process Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    6. 6. Two Key Concepts about the Front-End• The front end is an organizational learning process• Exploring specific knowledge domains increase success Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    7. 7. The Innovator’s Knowledge Target Companies that successfully pursue growth through innovation find thestrongest opportunities at the intersection of three key knowledge domainsOur front-end process systematically explores key market drivers, customer needs, and evolving technologies to guide concept development and increase success Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    8. 8. The Front-End is an Organizational Learning Process We use discovery research and team immersion to instill a deep understanding about customer needs, drivers of the market, and technical possibilities This: Improves problem definition to focus where to innovate Front End Front End Enables the team to leverage their expertise to conceive superior market and product innovations Provides a team mental model to share throughout the organization enhancing buy-in and implementation Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    9. 9. Our 3 Phased Front-End ProcessPhase 1 Discovery Market Drivers sm Vocal Insights ® Tech Explorer sm3 Research modules to answer: • What’s driving the market? • What are the customer needs? • What advances in technology can we apply?Phase 2 Concept Development • Facilitated Greenhouse workshops • Creative team brainstorming and concept shaping • Develop a range of innovation conceptsPhase 3 Validation• Customer research and business analysis• Evaluate the value propositions individually or as a portfolio Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    10. 10. Front End Delivers a Portfolio of Innovation Opportunities Concept Portfolio• The portfolio includes: Breakthrough Game Changing Breakthrough – Close in changes to the existing offerings up to new Enterprise Line Level Two Line Technology Innovation Platform platforms and breakthroughs with high value creation Derivative New Product potential and competitive insulation New Service Added features Low Hanging Fruit Incremental Improvement A $0 $100 $200 $300 $400 $500 $600 Market Value $ Million• The opportunities are articulated: – Within context of an innovation strategy with product line and technology development and roadmaps• Provides the organization: – A strong basis for decision making and a clear technical and market development agenda Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    11. 11. Seven Front End Foundations• Systematic and repeatable front end process – Enables sustained innovation• Externally focused organizational learning – Overcomes internally derived and limiting paradigms expanding the range of opportunity• Cross-functional team immersion – Leverage diversity of informed minds for better problem definition, solution development and organizational alignment• Needs driven research approach – Reveal new frameworks by letting the customer tell the story uncovering needs insights and merging those with market and technology insights guiding innovation• Proactive technology discovery – Establishes visions for tech application and how they can interact with current and future needs• Climate for developmental thinking – Non judgmental and safe environment for enhanced team creativity• Portfolio perspective – Create a range of innovation opportunities from close in cost reductions to breakthrough to populate the funnel Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    12. 12. Our Diverse Customers - Across Industries Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    13. 13. Top Reasons for Innovare1. Systematic front-end team process including discovery, informed concept development, and validation – Delivers a portfolio of strong concepts aligned with strategy2. Integrates technology with market and customer needs – Targets innovation efforts towards the key problems within the customer environment3. Efficient organizational learning approach based on information processing theory that leverages team resources – Knowledge driven team immersion empowers experts in your organization to excel at innovation Copyright © 2000-2012, Innovare, Inc. All rights reserved.
    14. 14. In no -v To vat ate s om e: beg d, [La (in -v a eth in (in ə tin or tin in g to ə –v i nt g, IN ren new –v ate rod -v NO ew är ) ; b uce ate VA -ē ; fr v. ec s. ) om RE rea no Contact: tiv vu Donald Ross Ph.D. MBA e. s, n President ew 617-479-3818 ideas@innovare-inc.com .] www.innovare-inc.com ®IN N O V A R EGrounded in Research, Driving for Innovation Copyright © 2000-2012, Innovare, Inc. All rights reserved.

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