Social Media Training - Here Comes Social Advocacy (2011.05.31)

  • 709 views
Uploaded on

Newest version of my social media training.

Newest version of my social media training.

More in: News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
709
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. arosenblatt@americanprogressaction.orgTwitter: @CAPAction, @ProgressLeague, & @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol Progressleague.org
  • 2. The way things wereCampaigns send Activists send Congress gets email blast to email to the email (but no activists (very Congress one knows for few forward it) sure) Email is a closed communication loop
  • 3. The way things are now Campaigns Activists sent to Activists send Congress can’temail activists email/petition email to ignore because & promote on page, twitter Congress & msg the world can social media petition, Facebook via social media see! wall, etc.
  • 4. Case Study: ENOUGH
  • 5. Twitter Petitions
  • 6. Anatomy of a TweetHey @ChuckGrassley read our report on repealing #DADT(http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI@desmoinesdem @OneIowa #IA #p2• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences • Issue specific (#DADT) • State specific (#IA) • Ideological group (#p2)•Alerts watchdogs • State blogger (@desmoinesdem) • State issue group (@OneIowa)
  • 7. Understanding hashtags
  • 8. Social media can reach the grassroots
  • 9. Social media reaches influencers• Traditional influencers • Press • Policy Professionals • Policymakers• New influencers • State/issue bloggers, organizers, e-newsletter editors • Social network influencers• Influencers extend & enhance your influence (trusted 3rd party validation) - Across US, Europe, Australia, and Japan. WSJ 10/12/2009
  • 10. Who do people trust?Among institutions, NGO’s most, but still lower than people
  • 11. Size isn’t everything
  • 12. Influence in action: The right followers1. 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers).2.11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec. Council.3. 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper.
  • 13. Growing your audience: Social means reciprocal• Connect • Twitter: Follow • Facebook: Friend/Like• Engage • Twitter: Retweet/Reply • Facebook: Like/Comment• Recommend • Twitter: #FollowFriday (#FF), #ProgressiveTuesday, #Women2Follow, #EcoMon day • Facebook: Share via Profile/Newsfeed
  • 14. Monitoring social media
  • 15. Managing Twitter & Facebook
  • 16. Metrics of success• Audience size• Audience engagement• Driving traffic to your website & email lists
  • 17. Measuring audience growth: Twitter
  • 18. Measuring audience growth: Facebook
  • 19. Measuring influence
  • 20. Measuring URL referrals
  • 21. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. arosenblatt@americanprogressaction.orgTwitter: @CAPAction, @ProgressLeague, & @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol Progressleague.org