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Social Media Tools And How To Use Them Alan Rosenblatt [email_address] @DrDigipol and @CAPAction
Managing Social Media Engagement
Managing Engagement: Tweetdeck <ul><li>Multiple accounts </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>FB (Prof...
Managing Engagement: HootSuite <ul><li>Multiple Twitter accounts </li></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>...
Searching For Impact.Twitter.com <ul><li>Keyword search </li></ul><ul><li>Location search </li></ul><ul><li>Attitude searc...
Measuring Social Media Impact
Measuring URL Referrals: Backtype.com <ul><li>Track URLs on: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Digg...
Measuring Tweeters’ Influence: Twitalyzer.com <ul><li>Analyze your influence </li></ul><ul><li>Analyze your RTer’s influen...
Measuring Reach: Thrive/SmallAct.com <ul><li>Monitors </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Engages </li><...
Measuring Mentions: SocialMention.com <ul><li>Monitors </li></ul><ul><li>Measures </li></ul><ul><ul><li>Sentiment </li></u...
Measuring Engagement on Facebook: Insights <ul><li>Page stats </li></ul><ul><li>Adjustable timeframe </li></ul><ul><ul><li...
Shortening & Tracking URLs: Bit.ly <ul><li>Track clicks </li></ul><ul><li>Use on all social media </li></ul><ul><ul><li>Di...
Driving Traffic to Your Website (or to recommended web content)
Pitching Web Media Content: Digg <ul><li>Promote your media </li></ul><ul><li>Key: Pitch your media </li></ul><ul><li>Also...
Semi-Random Traffic: StumbleUpon <ul><li>Website Roulette </li></ul><ul><li>But within categories </li></ul><ul><li>Drives...
Hosting Your Content on Social Media
Video Hosting: YouTube <ul><li>Host your videos </li></ul><ul><li>Create a channel </li></ul><ul><li>Embed elsewhere </li>...
Photo Hosting: Flickr <ul><li>Host your photos </li></ul><ul><li>Create a channel </li></ul><ul><li>Also, host photos on F...
Slideshow Hosting: Slideshare <ul><li>Share slideshows </li></ul><ul><li>Hmmmmmm, really? </li></ul><ul><li>Yes, really. B...
Building Your Twitter Audience-Community
Finding Twitter Lists: Listorious.com <ul><li>Search Twitter Lists </li></ul><ul><li>Find the right people for your audien...
FindingTwitter Influencers: WeFollow.com <ul><li>Find influencers by </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul...
Automating Audience Growth: TweetSpinner.com <ul><li>Automate Twitter follower recruitment </li></ul><ul><li>Highly target...
Other Tools
Analyzing Communities: TagDef.com <ul><li>Crowdsourced deictionary for hashtags </li></ul>
Analyzing Communities: FollowerWonk.com <ul><li>Analyzes overlap among people on Twitter </li></ul>
Analyzing Communities: Twiangulate.com <ul><li>Searches for interconnections among tweeters </li></ul><ul><ul><li>Mutual F...
Analyzing Communities: TagHive.com <ul><li>Creates conversation clouds </li></ul><ul><ul><li>Keyword </li></ul></ul><ul><u...
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Social Media Tools - Netroots Nation 2010.07.24

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Social media tools presentation from After You Hit Send training at Netroots Nation, Las Vegas 2010

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Transcript of "Social Media Tools - Netroots Nation 2010.07.24"

  1. 1. Social Media Tools And How To Use Them Alan Rosenblatt [email_address] @DrDigipol and @CAPAction
  2. 2. Managing Social Media Engagement
  3. 3. Managing Engagement: Tweetdeck <ul><li>Multiple accounts </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>FB (Profiles/Pages) </li></ul></ul><ul><li>Essential Columns </li></ul><ul><ul><li>Mentions </li></ul></ul><ul><ul><li>Direct Msgs </li></ul></ul><ul><ul><li>New Followers </li></ul></ul><ul><ul><li>Best Friends </li></ul></ul><ul><ul><li>Key Twitter Lists </li></ul></ul><ul><li>Tweet Later </li></ul><ul><li>Key Services </li></ul><ul><ul><li>Bit.ly </li></ul></ul>
  4. 4. Managing Engagement: HootSuite <ul><li>Multiple Twitter accounts </li></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>Tweet Later </li></ul></ul><ul><li>URL shortener & stats </li></ul>
  5. 5. Searching For Impact.Twitter.com <ul><li>Keyword search </li></ul><ul><li>Location search </li></ul><ul><li>Attitude search </li></ul><ul><li>Hashtag research </li></ul>
  6. 6. Measuring Social Media Impact
  7. 7. Measuring URL Referrals: Backtype.com <ul><li>Track URLs on: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><li>Your Influencers </li></ul><ul><ul><li>How many links 2 U? </li></ul></ul><ul><ul><li>Who’s linking 2 U? </li></ul></ul>
  8. 8. Measuring Tweeters’ Influence: Twitalyzer.com <ul><li>Analyze your influence </li></ul><ul><li>Analyze your RTer’s influence </li></ul><ul><li>Analyze influence of your target audience </li></ul>
  9. 9. Measuring Reach: Thrive/SmallAct.com <ul><li>Monitors </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Engages </li></ul><ul><ul><li>Tweet Later </li></ul></ul><ul><li>Measures </li></ul><ul><ul><li>Mentions, RTs </li></ul></ul><ul><ul><li>Likes, Shares </li></ul></ul><ul><ul><li>Reach!!! </li></ul></ul><ul><li>Suscription/SaaS </li></ul>
  10. 10. Measuring Mentions: SocialMention.com <ul><li>Monitors </li></ul><ul><li>Measures </li></ul><ul><ul><li>Sentiment </li></ul></ul><ul><ul><li>Reach </li></ul></ul><ul><li>Free </li></ul>
  11. 11. Measuring Engagement on Facebook: Insights <ul><li>Page stats </li></ul><ul><li>Adjustable timeframe </li></ul><ul><ul><li>See what works </li></ul></ul><ul><ul><li>And doesn’t work </li></ul></ul>
  12. 12. Shortening & Tracking URLs: Bit.ly <ul><li>Track clicks </li></ul><ul><li>Use on all social media </li></ul><ul><ul><li>Differentiate from web traffic </li></ul></ul><ul><li>Upgrade to Bit.ly Pro </li></ul>
  13. 13. Driving Traffic to Your Website (or to recommended web content)
  14. 14. Pitching Web Media Content: Digg <ul><li>Promote your media </li></ul><ul><li>Key: Pitch your media </li></ul><ul><li>Also Reddi t, C2NN (Care2 News Network) </li></ul>
  15. 15. Semi-Random Traffic: StumbleUpon <ul><li>Website Roulette </li></ul><ul><li>But within categories </li></ul><ul><li>Drives traffic to you </li></ul>
  16. 16. Hosting Your Content on Social Media
  17. 17. Video Hosting: YouTube <ul><li>Host your videos </li></ul><ul><li>Create a channel </li></ul><ul><li>Embed elsewhere </li></ul><ul><li>Also, host video on Facebook, Vimeo </li></ul><ul><ul><li>Use TubeMogul to syndicate your video to multiple video sharing sites. </li></ul></ul>
  18. 18. Photo Hosting: Flickr <ul><li>Host your photos </li></ul><ul><li>Create a channel </li></ul><ul><li>Also, host photos on Facebook, MySpace </li></ul>
  19. 19. Slideshow Hosting: Slideshare <ul><li>Share slideshows </li></ul><ul><li>Hmmmmmm, really? </li></ul><ul><li>Yes, really. Business people like it </li></ul><ul><li>Also good for house parties </li></ul>
  20. 20. Building Your Twitter Audience-Community
  21. 21. Finding Twitter Lists: Listorious.com <ul><li>Search Twitter Lists </li></ul><ul><li>Find the right people for your audience-community </li></ul>
  22. 22. FindingTwitter Influencers: WeFollow.com <ul><li>Find influencers by </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Issue </li></ul></ul><ul><li>Register yourself </li></ul><ul><ul><li>Choose tags carefully </li></ul></ul>
  23. 23. Automating Audience Growth: TweetSpinner.com <ul><li>Automate Twitter follower recruitment </li></ul><ul><li>Highly targeted </li></ul><ul><ul><li>By keyword </li></ul></ul><ul><ul><li>By Influencers </li></ul></ul>
  24. 24. Other Tools
  25. 25. Analyzing Communities: TagDef.com <ul><li>Crowdsourced deictionary for hashtags </li></ul>
  26. 26. Analyzing Communities: FollowerWonk.com <ul><li>Analyzes overlap among people on Twitter </li></ul>
  27. 27. Analyzing Communities: Twiangulate.com <ul><li>Searches for interconnections among tweeters </li></ul><ul><ul><li>Mutual Friends </li></ul></ul><ul><ul><li>Obscure Friends </li></ul></ul>
  28. 28. Analyzing Communities: TagHive.com <ul><li>Creates conversation clouds </li></ul><ul><ul><li>Keyword </li></ul></ul><ul><ul><li>Username </li></ul></ul><ul><ul><li>Hashtag </li></ul></ul>
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