Social Media Strategy & Best    Practices Workshop         September 2012       Alan Rosenblatt, Ph.D.    AlanRosenblatt@g...
Anatomy of a TweetLatest #Jobs Report numbers likely wrong. Report has been right    only once in 30 yrs -by @Golfarb http...
Anatomy of a Tweet (cont)
Anatomy of a Facebook post• Compelling lead sentence• Include a stand alone image or video• End with a question or call to...
Anatomy of a Facebook post (URLs v Images)
Anatomy of a Facebook post (featured post)
Anatomy of a Pinterest post
Growing your Twitter audience• Choose: Social strategy vs. Broadcast strategy  – Social: Follow & engage with your audienc...
Finding people to follow• Directories• Articles that recommend people to follow• Keyword search• Drilling down into Twitte...
Clean your list – Unfollow dead weight• Twitter limits   – Until you have 2,000 followers, you can only follow     2,000  ...
Measuring success• Audience engagement   –   Tweetreach.com   –   Favstar.fm   –   Twitter Analytics   –   Facebook Insigh...
Other tools• When to tweet: Tweriod.com• Monitor & Engage: Tweetdeck, HootSuite,  TwitterFall.com• Search: SocialMention.c...
Social Media Strategy & Best    Practices Workshop         September 2012       Alan Rosenblatt, Ph.D.    AlanRosenblatt@g...
Upcoming SlideShare
Loading in …5
×

Social media strategy & best practices workshop

481
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
481
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
83
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media strategy & best practices workshop

  1. 1. Social Media Strategy & Best Practices Workshop September 2012 Alan Rosenblatt, Ph.D. AlanRosenblatt@gmail.com @DrDigipol 1-703-282.7157
  2. 2. Anatomy of a TweetLatest #Jobs Report numbers likely wrong. Report has been right only once in 30 yrs -by @Golfarb http://wapo.st/QkvYob @TaraMSinclair #econ • 3 ways to make a link in Twitter – @mention – #Hashtag – URL • 140 characters is enough – 9-second soundbyte – Syllogisms – Links to more content – Haikus
  3. 3. Anatomy of a Tweet (cont)
  4. 4. Anatomy of a Facebook post• Compelling lead sentence• Include a stand alone image or video• End with a question or call to action
  5. 5. Anatomy of a Facebook post (URLs v Images)
  6. 6. Anatomy of a Facebook post (featured post)
  7. 7. Anatomy of a Pinterest post
  8. 8. Growing your Twitter audience• Choose: Social strategy vs. Broadcast strategy – Social: Follow & engage with your audience • Follow • Engage • Recommend • Repeat – Broadcast: Not social, 1-way flow of information • Exclusive content • Trusted curation
  9. 9. Finding people to follow• Directories• Articles that recommend people to follow• Keyword search• Drilling down into Twitter lists and followers/friends of relevant tweeters• Follow/Unfollow tools (TweetSpinner.com)
  10. 10. Clean your list – Unfollow dead weight• Twitter limits – Until you have 2,000 followers, you can only follow 2,000 – Beyond that, you can follow 15% more than follow you• Purge followers to maintain room to grow – People who don’t follow you back (unless they are interesting) – People who never retweet others – People who SPAM, shills, etc.• Tools: TheTwitCleaner.com, TweetSpinner.com
  11. 11. Measuring success• Audience engagement – Tweetreach.com – Favstar.fm – Twitter Analytics – Facebook Insights – Klout.com – Twitalyzer.com• Audience quality & size – TwitterCounter.com – Klout.com• Driving web traffic – Bit.ly
  12. 12. Other tools• When to tweet: Tweriod.com• Monitor & Engage: Tweetdeck, HootSuite, TwitterFall.com• Search: SocialMention.com, IceRocket.com• Hashtags: TagDef.com, Hashtagify.com• Find people: Listorious.com, Tweetbe.at, WeFollow.com, Twiangulate.com
  13. 13. Social Media Strategy & Best Practices Workshop September 2012 Alan Rosenblatt, Ph.D. AlanRosenblatt@gmail.com @DrDigipol 1-703-282.7157
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×