Obama's Transition Challenge
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Obama's Transition Challenge

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10.2009 Key

10.2009 Key

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Obama's Transition Challenge Obama's Transition Challenge Presentation Transcript

  • The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  • Still it changes
    • Across US, Europe, Australia, and Japan, 279.5 million people use email (August 2009)
      • Up 21% since August 2008
    • 301.5 million use social networks (August 2009)
      • Up 31% since August 2008
    • Email use may be on the rise, but it is falling further behind social networks everyday.
  • Not just more channels
    • Explosion in use of social networks means constituents not only use more channels to communicate, but
    • Many have shifted away from email altogether, and
    • Communication on social networks is a whole new ballgame…
  • Dimensions of digital communication strategy Social Networks & Social Media (Grassroots & Grasstops) Transactional Websites (Information Exchange, Donations, & Action) Email Lists & Brochure Websites (Broadcast & Narrowcast) Audience Interacts with Each Other Audience Interacts with Campaign, Organization, or Government Audience Interacts with Information All-way Communication Two-way Communication One-way Communication Community Action Information 3-D 2-D 1-D
  • The audience has power
  • Obama then: campaign & transition
    • Campaign: Obama met power of audience & embraced it
      • Obama’s Facebook application
      • Obama’s loyal opposition: Get FISA Right
      • Obama’s iPhone application
    • When Obama enters the White House, he faces unexpected challenges
      • Old computers that could not run social websotes and applications
      • Old rules that barred use of and access to social web
      • Old culture that resisted change
  • Obama now: governing
    • Obama begins creating a transparent government
      • Data.gov and Recovery.gov pull back curtains
      • Many challenges remain
        • Department of Defense is a mess
        • Data does not tell the whole story
    • Obama connects the White House to the people
      • Digital townhalls and what the people want to ask
      • Mass collaboration on policy formation
    • Obama keeps the campaign going, or tries to.
      • Obama for America becomes Organizing for America
  • Expect the unexpected – what’s next?
    • Blogs were suppose to be personal online diaries
    • MeetUp was designed to support chihuahua clubs
    • Facebook was designed for socializing students
    • YouTube was a place for sharing fun videos
    • iPhone did not exist at beginning of 2008 campaign
    • Twitter was a tool to tell world about breakfast
  • Obama campaign tried everything Here There and Everywhere
  • Challenges of transparent & connected government
    • Making government transparent
      • Government data must be usable, useful, and used
      • Permanent citations for online government documents
      • Open standards
      • Story behind the data
    • Connecting the government to the people
      • Townhalls – The people ask questions
      • Collaboration – The people help make policy
      • Ratification – The people set policy
    • Advocating for policy
      • From inside government
      • From outside the government (parties, PACs, & interest groups)
  • The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol