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Here comes social advocacy short 2010-06-25

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Social Advocacy is the next evolutionary phase in Online Advocacy, moving the engagement of policymakers by activists from private forums (email inboxes, voicemail, faxes, etc.) to public forums …

Social Advocacy is the next evolutionary phase in Online Advocacy, moving the engagement of policymakers by activists from private forums (email inboxes, voicemail, faxes, etc.) to public forums (Facebook, Twitter, offline Townhalls, etc.). Presented at SalsaLabs 2010 conference, Washington, DC 6/25/2010.

Published in: News & Politics, Technology

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  • 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  • 2. The way things were Email is a closed communication loop Campaigns send email blast to activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
  • 3. Social advocacy opens the loop
  • 4. Anatomy of a Tweet
    • Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
    • Publicly targets Member of Congress
    • Trackable link to measure click throughs
    • Pushed to hashtag audiences
      • Issue specific (#DADT)
      • State speicific (#IA)
      • Ideological group (#p2)
    • Alerts watchdogs
      • State blogger (@desmoinesdem)
      • State issue group (@OneIowa)
  • 5. Twitter Petitions
  • 6. Tweeting the Government
  • 7. Case Study: ENOUGH
  • 8. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol