Your SlideShare is downloading. ×
Here comes social advocacy (care2 webinar) 2010.09.28
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Here comes social advocacy (care2 webinar) 2010.09.28

617

Published on

Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
617
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  • 2. The way things were
    • Email is a closed communication loop
    • Email was the only online channel to reach Congress
    Campaigns email activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
  • 3. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
  • 4. Anatomy of a Tweet
    • Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
    • Publicly targets Member of Congress
    • Trackable link to measure click throughs
    • Pushed to hashtag audiences
      • Issue specific (#DADT)
      • State specific (#IA)
      • Ideological group (#p2)
    • Alerts watchdogs
      • State blogger (@desmoinesdem)
      • State issue group (@OneIowa)
  • 5. Organize your social media champions
  • 6. Measuring URL referrals
  • 7. Measuring influence
  • 8. Monitoring social media
  • 9. Understanding hashtags
  • 10. Growing your Twitter audience
  • 11. Case Study: ENOUGH
  • 12. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol

×