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Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrD...
The way things were <ul><li>Email is a closed communication loop </li></ul><ul><li>Email was the only online channel to re...
The way things are now Congress can’t ignore because the world can see! Campaigns email  activists & promote on social med...
Anatomy of a Tweet <ul><li>Hey  @ChuckGrassley  read our report on repealing  #DADT (http://bit.ly/dadt)  & vote FOR Defen...
Organize your social media champions
Measuring URL referrals
Measuring influence
Monitoring social media
Understanding hashtags
Growing your Twitter audience
Case Study: ENOUGH
Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrD...
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Here comes social advocacy (care2 webinar) 2010.09.28

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Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

Published in: News & Politics
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Transcript of "Here comes social advocacy (care2 webinar) 2010.09.28"

  1. 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  2. 2. The way things were <ul><li>Email is a closed communication loop </li></ul><ul><li>Email was the only online channel to reach Congress </li></ul>Campaigns email activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
  3. 3. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
  4. 4. Anatomy of a Tweet <ul><li>Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2 </li></ul><ul><li>Publicly targets Member of Congress </li></ul><ul><li>Trackable link to measure click throughs </li></ul><ul><li>Pushed to hashtag audiences </li></ul><ul><ul><li>Issue specific (#DADT) </li></ul></ul><ul><ul><li>State specific (#IA) </li></ul></ul><ul><ul><li>Ideological group (#p2) </li></ul></ul><ul><li>Alerts watchdogs </li></ul><ul><ul><li>State blogger (@desmoinesdem) </li></ul></ul><ul><ul><li>State issue group (@OneIowa) </li></ul></ul>
  5. 5. Organize your social media champions
  6. 6. Measuring URL referrals
  7. 7. Measuring influence
  8. 8. Monitoring social media
  9. 9. Understanding hashtags
  10. 10. Growing your Twitter audience
  11. 11. Case Study: ENOUGH
  12. 12. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
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