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Here comes social advocacy (care2 webinar) 2010.09.28
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Here comes social advocacy (care2 webinar) 2010.09.28

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Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

Published in News & Politics
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Transcript

  • 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  • 2. The way things were
    • Email is a closed communication loop
    • Email was the only online channel to reach Congress
    Campaigns email activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
  • 3. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
  • 4. Anatomy of a Tweet
    • Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
    • Publicly targets Member of Congress
    • Trackable link to measure click throughs
    • Pushed to hashtag audiences
      • Issue specific (#DADT)
      • State specific (#IA)
      • Ideological group (#p2)
    • Alerts watchdogs
      • State blogger (@desmoinesdem)
      • State issue group (@OneIowa)
  • 5. Organize your social media champions
  • 6. Measuring URL referrals
  • 7. Measuring influence
  • 8. Monitoring social media
  • 9. Understanding hashtags
  • 10. Growing your Twitter audience
  • 11. Case Study: ENOUGH
  • 12. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol