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China Marketing

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China Marketing on the new way to global business.

China Marketing on the new way to global business.


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  • 1. 1 China Marketing F F F F F F F F F F F F F F F F F F 1970 F 1980 F F (New Area) F F F (EZs) (EZs) FF Special Economic Zones : SEZs GOALs Shenzhen SEZ 1. F F F F ( F F F ) Economic and Technological 2. F Development F F F Z ones : ETDZ s F Guangzhou 3. F F (Ur banization) F * F Pudong 4. F F Lujiazui New Area F F * F 5. F F Jingiao * F Waigaoqiao * F Zhangjiang F F F F F F F (Economic Zones) F Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.
  • 2. 2 F F F (Kellogg on China F F , 2549) F F FF F F F 4 F 1) F Lujiazui 2) F Waigaoqiao 3) F Jinqiao 4) F Zhangjiang F F F F F F F( ) - F F F F F F F F : FF (Pudong New Area) (Pudong New Ar ea) F Lujiazui F Jinqiao Hardware (Lujiazui Financial (Jinqiao Export- Software Strategies Strategies and Trade Zone) Processing Zone) * * F * * F F F F F F F F * * F F F * * F F * * F F F F (High-speed ( F F Magnetic Levitation F F ) Train) F Waigaoqiao * * F F (Waigaoqiao Free F F Trade Zone) Zhangjiang F (Zhangjiang F F High Tech Park) F F F F F F F F F F - F F F F F F (Wholly Owned Foreign Enterprises) F F F F F F (Tax Break) F (Tax Holiday) - F F F F F (Duty Free) F F F F F F Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.
  • 3. 3 F F WTO F F F F F F F F F F F F F F F F F F F F 33.5% 24 F F Asian Demographics F 8 F F 4 6% Jiangsu, Zhenjiang, Shandong and Fujian 11% 2012 2003 2 1% Chongqing, Chengdu, Kunming, Qiangdao, Tianjin, Shijiazhuang and Xiamen 19% 33% 8 Beijing, Guangzhou, Hangzhou, Nanjing, 70 % Ningbo, Shanghai and Shenzhen 0 25 50 75 100 % F F F F 80,000 F 2003 2012 FF F F 17.9% 8 F F 2 F F 2012 F F F 33% F F4 F First-Tier Cities F 4 Beijing, Chongqing, Shanghai, Tianjin Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.
  • 4. 4 F 30 F F F F F 11,000 F F F 10 : Changchun (Jilin), Chengdu (Sichuan), Guangzhou (Guangdong), Hangzhou (Zhijiang), Harbin (Heilongjiang), Jinan (Shandong), Nongjing (Jiangsu), Shenyang (Lianoning), Wuhan (Hubei), Xi an (Shaanxi) 4 : Dalian Qingdao Shenzhen Xiamen Second-Tier Cities F 17 : Changsha (Hunan), Fuzhou (Fujian), Guiyang (Guizhou), Haikou (Hainan), Hefee (Anhui), Hohhot (Inner Mongolia), Kunming (Yunnan), Lanzhou (Gansu), Lhasa (Tibet), Nanchang (Jiangxi), Nanning (Guanqxi), Shijazhuang (Hebei), Taiyuan (Shanxi), Urumqi (Xinjiang), Xining (Qinghai), Yinchuan (Ningxia), Zhengzhou (Henan). 50 F F Ningbo Suzhou Wuzi Wenzhou Nantong Dongguan Zhangjiang 15 F 500,000 2 F Third-Tier Cities 200 400 ( F ) F F F F F * F F F 2 3 * F F 2-3 F F F F FF F Nanning F F * F F 1 F F F F F F FF Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.
  • 5. 5 F F 38.3% 34.5% 34.4% 1 2 3 * Ogilvy & Mather Greater China F F * F F F F F F F 3,4 F F F F F F F F F F F F F 5 .... F F 35.8% 34.1% 37.7% 1 2 3 * Ogilvy & Mather Greater China * 16% F 3 F F F F F FF F * F 1 24% F F F F Nike Sony Adidas Nokia Motorolla F 3 TCL Lenovo Changhong Konka Dabao F F F F F F F F F F F F F F F F F F Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.