Charismatic Marketing 2

1 Charismatic Marketing (2) . F . F F F F (Social Network) F 2.0 F F F F F F (Corporate Social Responsibility) 3-4 F F F F F F F F F F - F F F F F F F F F F F F F CSR F F F F F 2010: Charismatic Marketing F F F F F F (White Marketing) F F F F F F F Kotler (2005,2008) CSR F F FF (Good Citizenship Marketing) F 1) F (Cause Promotions) F F F F Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.Ltd.

2 F F F F F F . . Body Shop F F F F 2) F / (Cause-Related Marketing) F F F F F F F F F F F F F F F F F F FF F F F F F F .. F F F F F F 2,000 F 200 F 3) (Corporate Social Marketing) F F F F F F F F F F F . . F FF F F F (Sin Tax) F F 4) F F (Corporate Philanthropy) F F F F F F F F F F F F F F F F F F F 5) (Community Volunteering) F F F F F F .. F FF F . F F . F F F F F Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.Ltd.

3 6) F (Social Responsibility Business Practices) F F F F . . Starbucks F F F F F F F F F F F F 2010 F (Charismatic Marketing) F F 1 F 2010 1 F Charismatic Marketing F F F (TZU CHI Foundation) F ( 16 . .52) F F (Social Volunteer) Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.Ltd.

4 F F (Charismatic Marketing) F F F F F F F F 2 2 Charismatic Marketing : TZU CHI Foundation Case Study F F F F F F F Charismatic Marketing F F F F F F F (1) F F F F F F F F F F F F F F F ( F F F ) Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.Ltd.

5 F F F F F F F F F F F ( ) F F F ( ; F , 2550 F 267-269) F 1895 50 ( F ) F F F F 5 F 1 (2) F F F F F F - F F F ( F F ) - (Social Volunteer) F F F - F F F F F (F F) ( .) F 4 . 4 in 1 F F F 20 ( 25 40 - ) F F F F 3 F F F 4 F ( F F F F F F F ) 4 F F F 4 in 1 F F 4 4 F F F 4 F F F F( F F F F ) F F F F Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.Ltd.

Charismatic Marketing 2

by DrDanai Thieanphut on Feb 15, 2010

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Charismatic Marketing 2 — Document Transcript