The media landscape has plunged into chaos. Media has splintered into an anywhere anytime presence. Content is up for grabs for free. Countless ‘new’ media have entered our lives. The rules of the game are rewritten yearly. The media landscape is permanently under construction. Because of this, brands, advertising agencies, media agencies and media operators are hopelessly trying to find their new role and added value in this environment of chaos and complexity. In this presentation I will present my view on this confusing situation that we find ourselves in right now.
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