Do You Need Online Referrals?Bavonese
& Restum, Uncommon Practices In 2005 over 70% of people surveyed said theyuse the Internet first, when searching forprofessional services. That means that if you are not reachableonline, you are potentially losing out on over 2out of every 3 clients! To 2 out of every 3 potential clients, you areinvisible.
By having a website,
you will easily be on par if nothaving an advantage over other clinicians who donthave the knowledge of how to create a powerfulonline presence. Once your online system is set up and workingwell, you will find that it can run on automatic pilotwith much less work than is required on your partcompared to traditional advertising media.Creating An Online Presence
Get a Website If
You Dont Have One.Web sites in the 21st century are like phones were in the20th century. A Website:Tells your clients that you are credible in the currenttime and not an out-of-touch dinosaur from another age.Makes you accessible to the under 40 cohort who hasgrown up with the Internet, and goes online whenlooking for almost anything. This will only increase asthis cohort ages and broadband access becomes morestandard.
A Website:Can serve as
an interactive brochure, explaining yourphilosophy, outlining your services and telling clientsof the benefits of what you offer.Can be placed on other marketing venues to givepotential clients a way to contact you in the future.Can serve as a 24-hour point of contact for current andfuture clients to continue to learn about you and whatyou offer.Can easily collect email addresses for those interestedin your services.