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Dr Chris Stout Social Media and Your Practice
 

Dr Chris Stout Social Media and Your Practice

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Social Media and Your Practice

Social Media and Your Practice

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Dr Chris Stout Social Media and Your Practice Dr Chris Stout Social Media and Your Practice Presentation Transcript

  • Social Media and Your Practice
  • Social MediaFacebookTwitterPinterestLinkedinGoogle+LinkedinInfluencerKloutBrandYourselfTips
  • Pinterest
  • Patient Education&Virtual Handouts
  • Linkedin
  • Linkedin Influencer
  • SlideShare
  • Here are some less established sitesI have been experimenting with…
  • Klout
  • Google +
  • BrandYourself Works for your name, not per se a business entity“Dr Sally Smith” rather than “Center on Divorce Mediation” SEO Consider yourself to be a brand= Flexibility of being found as a: Therapist Author Professor Etcetera…
  •  If you have a commonly occurring name, considerUsing PhD or LCSW…Use your middle initial… For me…LLC with some venturesNon-profit for othersAuthorFacultyResearch Position.
  • Social Media Tips Always done in the context of what you can do forsomeone else Join professional listservs (“pulse check,” never flame) Join Linkedin groups and add to the conversation whenyou can Endorse others, when appropriate on Linkedin Don’t expect patients to “friend” or “follow” you
  •  Never mix clinical with personal Use privacy settings (just ask my son) Use different name (e.g., Mehmet Oz) Social media is fine for peers & colleagues Focus on value for others, not self-promotion orsales Promote others Make the effort to follow others