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Dr Chris Stout Marketing Tools
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Dr Chris Stout Marketing Tools

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Transcript

  • 1. Tools to Track and To-Doin Marketing Your PrivatePractice
  • 2. Client Tracking Record Date Name Source Comments
  • 3. Referral Analysis Worksheet Referral Source Average Number of Monthly Referrals Appropriateness of the type of case referred Ability to Pay Adequate Length of Care Overall Quality of Referral
  • 4. Plan for DevelopingReferral Sources Name Of Contact Person Best Way To Contact Deadline
  • 5. Calculating the ROI of YourMarketing Program* Activities In The Last Month Number Of Referrals In The Last Month Resulting Average Gross Revenues Cost ROI Decision