Td ameritrade

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Td ameritrade

  1. 1. Bovée and ThillBusiness Communication Hall of Fame Effective webpage design at TD Ameritrade
  2. 2. TD Ameritrade: Aligning form with function Bovée and Thill Business Communication Hall of Fame
  3. 3. TD Ameritrade: Aligning form with function The main idea of “choose TD Ameritrade” is echoed from the webpage tab, through the introductory text, and down to the specific details. Bovée and Thill Business Communication Hall of Fame
  4. 4. TD Ameritrade: Aligning form with function The headline and introductory paragraph address universal concerns among investors. Bovée and Thill Business Communication Hall of Fame
  5. 5. TD Ameritrade: Aligning form with function These six supporting points—each of which reflects a key audience need—back up the top- level message of “A better way to invest.” Bovée and Thill Business Communication Hall of Fame
  6. 6. TD Ameritrade: Aligning form with function Each of the six supporting points is presented at four levels of detail: (1) The short message of the button labels at the far left (2) The simple visual icon (3) A short paragraph with a headline that echoes the audience need (4) Additional pages with full details Bovée and Thill Business Communication Hall of Fame
  7. 7. TD Ameritrade: Aligning form with functionThe down-then-across flowwraps around this single“hotspot,” an endorsementfrom a well-known source thatboosts the credibility of thecompany’s promotionalmessage. Bovée and Thill Business Communication Hall of Fame
  8. 8. TD Ameritrade: Aligning form with function Bovée and Thill Business Communication Hall of Fame

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